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Monetized Attention
Jepkoech Kendagor
26 episodes
3 days ago
Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com
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All content for Monetized Attention is the property of Jepkoech Kendagor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com
Show more...
Marketing
Business
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Elon Musk’s big mistake as a business owner
Monetized Attention
8 minutes 46 seconds
7 months ago
Elon Musk’s big mistake as a business owner

Politics is always described as a dirty game and for good reason. It always focuses on the spectacle of extreme ideologies meant to rile people up, putting them against each other just for a few people to get power.


This dirty game of politics is exactly why business owners stay away from public political affiliations because it may lead to the alienation of a huge segment of consumers which isn’t a good strategy for business.


Even while exclusivity is often used by many companies, it is a reverse psychology tactic that pushes more people to want to buy a product. In business, pushing people away is unheard of because to make money, you need as many people as possible buying from you, even those who you’re not targeting in the first place.



Watch on YouTube: https://youtube.com/@monetizedattention?si=XaeqT3ztpahDw59D


Contact: jepkendagor@gmail.com


00:00 spectacle of politics

02:53 exclusivity

04:57 Elon musk’s mistake

06:54 political as a trend

Monetized Attention
Monetized Attention focuses on discovering brands, their marketing strategies and the attention economy Hello, I'm Jep. I'm a Marketing Strategist with a deep passion for emotional branding, business and communication. I have a Masters Degree in Digital Marketing and Communication from Rennes School of Business (France). I like exploring how we use our attention and how that translates to business especially in today's interconnected world. 💌To contact me: jepkendagor@gmail.com