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Adherence: Leveraging Data to Enhance Your Brand’s Ability to Reach Target Patients by MM&M Partner Perspectives
Marc Iskowitz, MM&M's editor in chief, discusses a qualitative/quantitative approach to meeting orphan drug marketers' engagement challenge with Michael Carlin, vice president at TrialCard.
Senior editor of MM&M, Larry Dobrow, discusses what success in patient affordability looks like with Paul LeVine, vice president of analytic services for TrialCard.
