On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy.
We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal.
We also get into experimenting (even with a small list), writing that sounds like you (not a template), values-led marketing, and staying consistent when life gets busy.
If you want marketing emails people open, read and buy from, this episode gives you strategies you can implement today.
Check out the Freelance Business Unlocked website & subscribe to the podcast: https://www.freelancebusinessunlocked.com/
Connect with Anja on Linkedin: https://www.linkedin.com/in/anjalordanic/
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Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy.
Without a plan, their launch totally flopped. They sold just 2 spots.
On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and but then don't do the same thing for ourselves. As Amy puts it, "It’s difficult to do for yourself what you do naturally for your clients".
Listen to this episode to understand how they bounced back from their launch failure.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
And if you’re interested in working with me, visit emancopyco.com/contact
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Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!)
Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day programme – a programme that brought in 90% of her company’s revenue.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
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This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast).
Jess, Cindy, and I talk about:
If you’ve ever thought about expanding your business beyond just you, this episode gives you a behind-the-scenes look at the why, the how, and the very real challenges that come with it.
Huge thank you to Jess and Cindy for having me – and for asking the questions that really pulled back the curtain on this next chapter of my business.
Listen to my other, email marketing-related interview with Jess & Cindy here >> "A $35,000 from a 400-person email list with Eman Ismail"
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Today’s episode is a little different because the mic’s turned on me.
This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too.
Sonia and I talk about what it really means to plan inclusive business events – especially for people who identify as being underrepresented or underserved communities.
I share my personal experiences as a visibly Muslim woman who doesn’t drink alcohol or engage in physical contact with men, and how that’s often made it difficult to fully participate in professional events.
From dodging hugs and skipping networking sessions at bars… to sparking an accidental ice cream social that everyone wanted to join… this episode is full of honest reflections, lightbulb moments, and actionable ideas for making your events (and your business) more inclusive for everyone.
If you’ve ever felt like you didn’t quite fit in at a business event – or you’re someone who wants to create safer, more welcoming spaces for all your attendees – this one’s for you.
Thank you to Sonia for hosting such a thoughtful conversation, and for letting me share it with you here.
Listen and subscribe to the Inclusion and Marketing podcast here >> https://inclusionandmarketing.com/category/podcast/
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Getting fired hurts.
But getting fired for the thing you’re actually an expert at is another level of pain.
My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!)
In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came afterwards.
Find the transcript of this episode on my site, emancopyco.com/podcast.
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
And if you’re interested in working with me, visit emancopyco.com/contact
Loving the podcast?
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Today, Steve's answering questions about –
Links:
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When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business.
Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too!
In this Oldie But Goodie convo, Steve – also the host of the ‘Being Freelance' podcast – shares his entrepreneurial journey, how he diversified his skills and services, and what he learned from his biggest business mistake.
Find the transcript of this episode on my website emancopyco.com/podcast
Links for this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
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Tools for your business: (Affiliate links 👇🏽)
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This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!)
Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses.
After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way.
In this episode of Mistakes That Made Me, the Zooks describe how putting less energy into new ideas and more energy into refining existing ideas has created two reliable, profitable, and intentional businesses for them.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
And if you’re interested in working with me, visit emancopyco.com/contact
Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!)
Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun 🎉
Thanks for listening!
Note: this episode was recorded in 2024.
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If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally.
Links from this episode:
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This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing.
We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice.
I share my journey from generalist to email expert and offer valuable advice on finding your perfect email style (including how to use my nifty quiz!)
We also cover repurposing content, making the most of email blocks, and growing your email list organically.
If you’ve been struggling with your email marketing strategy, this is the perfect episode for you.
Don't forget to check out Liz's podcast, Building Your Brand, right here or wherever you listen to your favourite podcasts.
Loving the podcast?
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I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave.
Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek
The pop-up Slack community opens THIS Friday.
See you inside? :)
(Get the unedited transcript for this episode here)
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I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me.
I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t, and how those lessons shaped the plan I’m putting into action this time.
I break down how I’ve set my finances, outlined my goals, and hired an incredible team to step in while I’m away.
Even if maternity leave isn’t on your radar, the tips and strategies I’m sharing will help any business owner plan for an extended break.
We all need a little time off now and then, right?
To help me dive into it all, I’m joined by my podcast producer, Zuri Berry. Let’s get into it!
Links from this episode:
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I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz.
I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned.
I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz.
Links from this episode:
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It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned.
You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025.
This episode is both a reflection on 2024 and a roadmap for what lies ahead.
Enjoyyy!
Get the transcript at emancopyco.com/podcast
Links for this episode:
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Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals?
We can relate!
Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC.
Keenya shares how she regained her confidence and autonomy in business after losing self-trust when she invested heavily in high-ticket coaches.
We talk about the importance of trusting yourself, the pitfalls of feeling like your coaches know everything (while you know nothing), and ways to balance learning from others while still feeling confident in your own abilities.
This episode also touches on Keenya's experience with TikTok marketing, building a community, and setting personal boundaries when you’re visible in the online world.
Find the transcript of this episode on my website: emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business.
Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency.
She shares insights on defining personal success, making difficult decisions, and integrating values into business operations.
Our convo highlights the importance of creating a life-centric business model and the challenges and rewards of staying true to your goals.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco
Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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TRIGGER WARNING: mention of pregnancy.
In this episode, I'm answering your questions!
I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more!
And, if you're not following me anywhere else, I also share a big surprise.
Find the transcript of this episode on my site, emancopyco.com/podcast
Links from this episode:
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
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Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit
(PSA: I’ve got a cold so excuse my voice!) 😆
Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she does business to suit her individual needs.
Martha opens up about the systemic failings in recognising neurodivergence in women and girls, and the importance of building a business and life tailored to her own requirements.
This episode is a call for empathy, understanding, and making radical changes to better accommodate diverse needs.
Links from the show:
Find the transcript of this episode on my site, emancopyco.com/podcast
If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco.
Loving the podcast?
Work with Eman Copy Co. to power up your email strategy, your launches, and your revenue
Want to learn with me?
Say hi 👋🏽
Tools for your business: (Affiliate links 👇🏽)
Start your 14-day trial with ConvertKit: https://emancopyco.com/kit