MindGap Marketing AI

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Terry & Carol Vaughan

7 episodes

8 months ago

AI Terminology Made Simple - From AI to ASI Hey there, fellow small business champions! While Carol's off on an adventure (probably discovering the next big thing in AI marketing), I'm here to break down the alphabet soup of AI terminology into bite-sized, digestible pieces. Because let's face it - who hasn't felt a bit lost in the sea of AI buzzwords? What's In Store? In this episode, we're diving into the AI dictionary - but don't worry, we're keeping it as casual as a coffee shop chat! W...

Marketing

Business

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Marketing

Business

Episodes (7/7)

MindGap Marketing AI

#7 Artificial Intelligence: Terminology Made Simple

10 months ago

23 minutes

MindGap Marketing AI

#6 Unlocking AI: Essential Tips & Strategies for Small Business Success

In this episode, we're diving into the AI toolbox that can transform your SMB's efficiency. Here's the scoop: instead of chasing every shiny new AI update, we're showing you how to leverage the robust tools already at your fingertips. We break down the essentials - starting with simple impactful AI tools, from crafting killer prompts and mapping out strategic plans that actually deliver ROI. Plus, we dish about Google's new Gemini AI and why keeping that human touch is non-negotiable, e...

11 months ago

29 minutes

MindGap Marketing AI

#5 Comparing Google, Perplexity, ChatGPT Search, and Gemini

As small business owners, we understand the challenge of choosing the right search tools for your marketing needs. This episode dives into the practical differences between Google, Perplexity, ChatGPT, and Gemini. We explore how each platform serves different business purposes and share our real-world testing insights. Learn how ChatGPT's new search feature can enhance your SWOT analysis, discover ways to combine these tools effectively, and see how Claude can transform technical data into en...

11 months ago

25 minutes

MindGap Marketing AI

#3 Exploring Claude.ai: Features, Updates and Use Cases

In this episode, we're diving into Claude 3.5 Sonnet - and no, it's not a poetry club. We'll share our experience with Claude, breaking down what makes it unique (like it's surprisingly natural conversation style and new features called projects and artifacts). From copywriting to brainstorming sessions to fresh marketing ideas, we explore practical ways SMBs can put these tools to work. Plus, we chat about why having multiple AI tools in your arsenal (think Claude, ChatGPT, and Perplexity) c...

11 months ago

34 minutes

MindGap Marketing AI

#2 ChatGPT: Free vs. Paid

Wondering whether ChatGPT's paid version makes sense for your business or if the free version will do just fine? Join us as we break down both options with real-world insights. We're exploring everything from the free version's limitations to the paid version's enhanced features like custom GPTs. Whether you're weighing up that $20 monthly subscription cost or just trying to understand what each version offers, we'll help you navigate that decision. Because when it comes to AI tools it's impo...

11 months ago

32 minutes

MindGap Marketing AI

#1 Unlocking the Power of AI for Small Business

In the inaugural episode of the MindGap Marketing AI Podcast, hosts Terry and Carol dive into the essentials of leveraging AI in your small business. Drawing from their own experiences since the launch of ChatGPT in late 2022, they discuss how AI has evolved and the transformative impact it has had on their professional tasks, from copywriting to strategy development. They share tips on how to communicate effectively with AI, the importance of patience, and the benefits of perseverance. Disco...

12 months ago

52 minutes

MindGap Marketing AI

#4 Small Business Guide for Getting on Board with AI

Wonder why some folks are doing the AI happy dance while others are building digital bunkers? In this episode, we're diving into why our cave-dwelling ancestors might be partly responsible for your AI anxiety. Join us for a chat about the great AI divide - from the "AI all the things!" crowd to the "not over my keyboard" camp. We'll break down the psychological biases that have us clinging to our comfort zones like that last cookie in the jar. We’ll also serve up practical tips to help ...

12 months ago

19 minutes