In this episode, I break down a powerful yet simple sales framework that can help you close more deals, win promotions, and even ace job interviews. Whether you’re a business owner trying to sell your product or service, or a professional looking to progress in your career, mastering the art of asking the right questions and diagnosing problems is key. Sales isn’t just about talking—it’s about listening, understanding, and prescribing the right solution.
Key Takeaways
The best salespeople don’t overtalk; they ask great questions, listen deeply, and take control of the conversation. By identifying the real problem, exploring what’s already been tried, and then prescribing a solution in a “doctor frame,” you position yourself as a trusted authority rather than just another salesperson. This approach not only builds trust but also increases your chances of closing the deal or landing that promotion.
Podcast Highlights
You’ll learn how to steer sales conversations by cutting through small talk, establishing what brought a prospect to you in the first place, and digging deeper into the real challenges they face. I also share how I’ve applied this exact framework in different businesses—including using prescription pads in my salon years ago—and how you can apply the same principles beyond sales, like in interviews or workplace promotions. Ultimately, sales is everywhere, and mastering it can transform not just your business, but your entire life.
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About the host:
Jessen James
Jessen has spoken to and trained thousands of entrepreneurs all over the world and has been featured on Channel 5's Rich House Poor House.
Having built, bought, and sold multiple businesses himself, Jessen has had some amazing wins and some rather spectacular fails too! He now dedicates his time to serving others to better their lives and businesses by sharing his learnings. Get in touch today.
CONTACT DETAILS
Website: https://www.jessenjames.com/
LinkedIn: https://www.linkedin.com/in/jessen-james-%F0%9F%91%88%F0%9F%8F%BD-31380968/
Instagram: https://www.instagram.com/jessenjames_official/
EMAIL: success@jessenjames.com
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