Million Dollar Year

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Million Dollar Year

Ruth Soukup

23 episodes

6 days ago

Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now. We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not you...

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Entrepreneurship

All content for Million Dollar Year is the property of Ruth Soukup and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now. We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not you...

Show more...

Entrepreneurship

Episodes (20/23)

Million Dollar Year

Why 91% Of Business Owners Feel Lost Right Now (And What To Do About It)

Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right now. We’ll unpack the real reasons behind this widespread burnout and confusion (hint: it’s not you...

6 days ago

51 minutes

Million Dollar Year

The 5 Hard Lessons I Wish I'd Learned Sooner (About Building a Life & Business You Actually Love)

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Some lessons you can only learn the hard way—and believe me, I’ve learned my share. In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becomi...

1 week ago

40 minutes

Million Dollar Year

Why I'm Changing Almost Everything In My Business

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space. And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's real value in understanding what's happening across the industry. Take the survey here. And one more thing… I wanted to create a...

3 weeks ago

45 minutes

Million Dollar Year

The Online Business State of the Union (Part 2): Your Playbook for 2026

For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. In thi...

1 month ago

32 minutes

Million Dollar Year

The Online Business State of the Union (Part 1)

For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. I've also created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. The o...

1 month ago

31 minutes

Million Dollar Year

Make Your Last 90 Days Count: The Real Secret to Finishing the Year Strong

For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE. ---------- It’s easy to think about goals at the beginning of the year. It’s that fresh start season, “new year, new you” and all that jazz. Everyone’s talking about resolutions, so you do too. And then promptly forget about them, come February or March. By the time summ...

1 month ago

35 minutes

Million Dollar Year

The Basic Sales Principles That Never Go Out of Style

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Feeling like you can’t keep up with the ever-changing world of digital marketing? Trust me, you’re not alone. But here’s the truth: people haven’t changed—so the principles that sell have hardly changed either. In fact, what worked in 2...

2 months ago

30 minutes

Million Dollar Year

The Dark Side of Scaling: What No One Really Tells You About Building a 7-Figure Personal Brand

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Here’s the truth that no one talks about: just because you can scale fast doesn’t mean you should—especially when you are the brand. In this vulnerable episode of Million Dollar Year, I’m pulling back the curtain on what it really cost ...

2 months ago

24 minutes

Million Dollar Year

Why Your VA Isn't Actually Saving You Time (And What to Do Instead)

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. You hired help to lighten your load… so why are you working harder than ever? In this episode of Million Dollar Year, we’re unpacking the hard truth most online business owners avoid: delegation done wrong will drain you faster than doi...

2 months ago

30 minutes

Million Dollar Year

Are You Playing Small in Your Online Business Right Now? Here’s How to Know

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. If you’ve ever thought ‘Maybe I should just be grateful for what I have,’ or ‘Now’s not the time to raise my prices’—this episode is for you. Because playing small doesn’t always look like failure… sometimes it looks like stability. In ...

2 months ago

26 minutes

Million Dollar Year

Navigating the AI Content Backlash as an Online Business Owner

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. Believe it or not, this entire episode was created with the help of AI tools. And I'm not ashamed — I'm genuinely excited about it, because this may be some of my most authentic and creative work yet. If you’re poking around the online ...

2 months ago

23 minutes

Million Dollar Year

What My Work Week Looks Like As A Multimillion Dollar Online Business Owner.

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. I don’t manage my inbox. And I’ll probably be sipping an Aperol Spritz in Florence while my business runs without me. Everyone loves the idea of a three-day workweek. But what does it actually look like behind the scenes of a multi-mill...

3 months ago

31 minutes

Million Dollar Year

Is There Really Such a Thing As Passive Income in Online Marketing?

I've created a free private training where I walk you through the proven 3-part framework for building an evergreen sales machine that doesn’t depend on you showing up every day. Apply here to see if you’re a good fit & get access to the private training. You’ve seen the screenshots. Heard the promises. “Make money while you sleep.” “Set it and forget it.” But is passive income in online marketing actually real—or is it just a seductive lie? In this episode, Ruth Soukup breaks down the ...

3 months ago

20 minutes

Million Dollar Year

Is Organic Traffic Worth the Effort in 2025?

Is organic traffic dead… or just misunderstood? If you’re exhausted by constant content creation but still not seeing results, this episode is your reality check. I’m breaking down exactly where organic fits in 2025—and how to stop chasing the wrong strategy for your business. Why This Matters: Let’s be honest—there’s more conflicting advice about organic vs. paid traffic than ever before. One expert says, “Organic is dead.” Another says, “Ads are a waste.” And meanwhile, your reach is shrin...

3 months ago

26 minutes

Million Dollar Year

Why So Many Online Businesses Get Stuck At $250k–And What You Can Do To Blow Past That Ceiling

Hard work got you here—but it’s not what will get you to 7 figures. In fact, your hustle might be the very thing keeping you stuck. Why This Matters: There’s a revenue ceiling that almost every online business owner hits—usually somewhere between $150K and $500K—and no matter how many hours you work, it feels impossible to break through. In this episode, Ruth unpacks the real reasons growth stalls, and shares the five transformative steps that can take you from bottle-necked founder to strat...

3 months ago

31 minutes

Million Dollar Year

The Future of Online Course Creation in an AI-Powered World

AI didn’t create the trust recession—but it’s exposing the cracks. If your marketing feels disconnected, this episode is your wake-up call. Why This Matters: Brand trust is plummeting—and it's not just a stat. It's showing up in your ad performance, email engagement, and conversion rates. But while most online business owners are panicking, Ruth is mapping out a better way forward. In this episode, she breaks down what’s actually driving the trust recession, why authenticity isn’t optional a...

4 months ago

23 minutes

Million Dollar Year

Yes, the Trust Recession is Real. Here’s What to Do About It.

AI didn’t create the trust recession—but it’s exposing the cracks. If your marketing feels disconnected, this episode is your wake-up call. Brand trust is plummeting—and it's not just a stat. It's showing up in your ad performance, email engagement, and conversion rates. But while most online business owners are panicking, Ruth is mapping out a better way forward. In this episode, she breaks down what’s actually driving the trust recession, why authenticity isn’t optional anymore, and how to ...

4 months ago

29 minutes

Million Dollar Year

Email Open Rates Are Tanking. Here's the Real Conversation No One Wants to Have.

If your open rates are dropping, it’s not just an algorithm problem—it’s a strategy problem. The real issue isn’t Gmail tabs or privacy updates. It’s how we’ve been thinking about email in the first place. In a world where everyone’s inbox is overflowing, the old model of broadcasting to the masses is breaking down—and what’s replacing it is something deeper, smarter, and way more effective. In this episode, I’m pulling back the curtain on what’s really happening in email marketing right now,...

4 months ago

20 minutes

Million Dollar Year

What’s Actually Working for Evergreen Sales Funnels in 2025

They’re saying funnels are dead. But the truth? Your funnel might just need CPR—not a funeral. Why This Matters: In 2025, the online business world is obsessed with “infinite loops,” AI personalization, and being everywhere all at once. But let’s be honest—most evergreen funnels aren’t broken because funnels don’t work. They’re broken because you’re missing strategy, clarity, and structure. In this episode, Ruth takes a machete to the noise and shows you what’s actually working to scale ever...

4 months ago

25 minutes

Million Dollar Year

Is a $27 Offer the Right Answer for Your Business? Here’s How to Know.

$27 offers are everywhere. But if you're building yours to make fast cash, you're doing it wrong. This episode is your strategy reset. Why This Matters: The low-ticket frenzy has taken over—mini-courses, toolkits, swipe files—all promising quick wins and "passive income." But most $27 offers? They're failing. Not because of the price point, but because the strategy is backward. In this episode, Ruth pulls back the curtain on why these offers are tanking and what actually works. You’ll learn ...

4 months ago

19 minutes