We present a variety of strategies aimed at influencing customers' locomotor system, a term that in this context seems to refer to their willingness to act or “move” toward purchase. Tactics such as the use of testimonials and guarantees are suggested to build trust, in addition to appealing to urgency and scarcity. Other techniques mentioned seek to build a personal connection with customers, foster consensus and employ more direct persuasion strategies. Finally, the text advocates customer research, effective presentation of offers and offering added value through bonuses and creative promotions, all in order to drive consumer action.

We present various marketing strategies to generate awareness. It is divided into basic tactics such as strategic alliances and social media, as well as premium options that include reality shows and eye-catching advertising. In addition, it mentions the use of digital tools such as podcasts and email marketing, along with traditional methods such as outdoor advertising and participation in industry events. In essence, the document offers a varied set of techniques to increase the visibility of a brand or business.

We define marketing as a set of techniques and strategies to deliver value to diverse audiences. It presents nine “commandments” focused on attention, awareness and repetition, highlighting the importance of attention as the currency of today. It also describes the core activities of a marketing manager, such as planning, campaign management and calculating customer acquisition cost (CAC). Finally, he outlines three rules of marketing (consistency and patience) and four key factors to differentiate from the competition beyond price, emphasizing the creation of a distinctive brand.

Define a unique value proposition for potential customers, highlighting its ability to improve their lives. Reasons why customers would pay more, such as VIP experiences, time or money savings, and higher ROI, are mentioned. In addition, four key questions for formulating an effective value proposition and Steve Blank's XYZ formula are presented as an outline for defining customers, problems and solutions.