MENTOR is a podcast that shares the lived experiences of senior leaders across industries.
In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation.
Brought to you by TheZoo.London and Viral Tribe.
All content for Mentor is the property of Viral Tribe Entertainment and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
MENTOR is a podcast that shares the lived experiences of senior leaders across industries.
In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation.
Brought to you by TheZoo.London and Viral Tribe.
Sir Martin Sorrell: “AI Will Crush Costs! Here’s How Agencies Survive”
Mentor
1 hour 7 minutes
1 month ago
Sir Martin Sorrell: “AI Will Crush Costs! Here’s How Agencies Survive”
Media titan Sir Martin Sorrell joins Rachel Forde and Marco Bertozzi (founders of TheZoo.London) for a look into advertising’s past, present and AI-powered future. From the real origin of WPP (“Wire & Plastic Products”) to the strategy behind S4 Capital / MediaMonks, Martin breaks down holding company models, the VML/JWT debate, why US scale still wins, and how AI will compress creative & production costs while rewarding brains over brawn.
Mentor is recorded at Viral Tribe Studios in Soho
Chapters:
00:00 – Welcome & Introducing Sir Martin Sorrell
03:13 – The Story Behind S4 Capital’s Name (Family & Heritage)
06:02 – How WPP Really Began: Wire & Plastic Products
08:08 – “Wrong Strategy, Wrong Structure”: Sorrell’s WPP Critique
12:46 – Leaving WPP & Launching S4: Reinvention at 73
22:09 – Why He Still Works: Purpose Over Retirement
27:47 – Global Growth Markets: US, LATAM, Middle East, APAC
39:05 – S4’s Four Principles: Digital-Only, Data-Driven, Faster-Better-Cheaper
49:26 – The Six Giants of Advertising: Alphabet, Meta, Amazon, TikTok, Alibaba & Tencent
1:01:34 – Biggest Mistake: Financing the Ogilvy Deal During the 1991 Recession
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Mentor
MENTOR is a podcast that shares the lived experiences of senior leaders across industries.
In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation.
Brought to you by TheZoo.London and Viral Tribe.
