Claudine Collins – Chief Client Officer at EssenceMediacom UK and the no-nonsense interviewer from BBC’s The Apprentice – joins Rachel and Marco to talk about what 30 years in advertising have taught her. From building bulletproof client relationships to hiring on instinct, Claudine shares the career lessons that shaped her, the value of mentorship, and the one big thing she wishes she’d done differently. https://www.tiktok.com/@thezoo.london https://www.instagram.com/thezoo.london/ https://thezoo.london Produced by Viral Tribe Entertainment: https://viraltribe.co.uk/ Chapters 1:18 — Meet Claudine Collins - From EssenceMediacom to The Apprentice 2:57 — 12 Years Interviewing for The Apprentice: What It’s Really Like 4:34 — 30 Years in Media: How Claudine Stayed and Thrived 7:30 — The Secret to Great Client Relationships 9:42 — Little Gestures, Big Impact: Donuts, Birthdays, and Loyalty 11:06 — Why Claudine Never Switched to Sales or Client Side 13:16 — Mentorship, Cheerleaders, and Supporting Young Talent 17:04 — The Advice Claudine Wishes She’d Heard Earlier 20:37 — Work-Life Culture Then vs. Now: What’s Missing? 24:44 — Why Being in the Office Still Matters 26:38 — Spotting Leadership in Seconds 28:14 — Real-World Hiring: Gut Instinct vs. Resume 32:39 — Claudine’s Biggest Career Mistake (and the Trolls Who Came for Her) 39:38 — Steel with Pride: The Story That Changed Her Leadership Style 44:31 — The Power of Playing to Your Strengths Learn more about your ad choices. Visit podcastchoices.com/adchoices