MENTOR is a podcast that shares the lived experiences of senior leaders across industries.
In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation.
Brought to you by TheZoo.London and Viral Tribe.
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MENTOR is a podcast that shares the lived experiences of senior leaders across industries.
In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation.
Brought to you by TheZoo.London and Viral Tribe.
How ASOS Went From £223M to £4B: Culture, Customers & Courage with Nick Beighton
Mentor
54 minutes
5 days ago
How ASOS Went From £223M to £4B: Culture, Customers & Courage with Nick Beighton
Nick Beighton (ex-CEO of ASOS) drops a leadership masterclass: why culture really does eat strategy, how “purpose drives profit,” and the experimental mindset that helped scale ASOS from £223M to nearly £4B. Rachel and Marco dig into decision frameworks, data-driven experimentation (down to the Add-to-Bag button), buying Topshop, progressive people policies, and the “Magpie Moment” that shaped ASOS’s purpose: giving people the confidence to be whoever they want to be. Plus: learning to pivot, managing imposter syndrome, and the decade-by-decade career roadmap (learn, experiment, double-down, give back).
If you enjoy Mentor, follow and share with someone navigating their own leadership path. For exec search & consulting: visit https://thezoo.london/
Chapters:
0:00 - Welcome & why Mentor (hard-earned wisdom)4:04 - Guest intro: Nick Beaton’s path to ASOS & beyond5:28 - Career snapshot & early lessons14:23 - Retail wake-up: live in the numbers, think like the customer15:15 - Making failure safe: ASOS’s annual “f***-up” list20:49 - Decision model: customer, people, brand → then finance27:09 - The Topshop acquisition: full-circle strategy44:00 - The Magpie Moment: purpose = “confidence to be whoever you want to be”51:54 - Advice to 25-year-old self: back yourself, pivot, pursue purpose
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Mentor
MENTOR is a podcast that shares the lived experiences of senior leaders across industries.
In each episode, guests open up to founders Rachel Forde and Marco Bertozzi of TheZoo.London about their careers, mistakes, lessons, and the people who inspired them along the way. It’s smart, relaxed, and packed with real-world insight. Whether you’re a future leader or simply curious about how others have navigated the world of work, MENTOR delivers valuable takeaways and thoughtful conversation.
Brought to you by TheZoo.London and Viral Tribe.
