
In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Stephanie Lashley (Bandwidth), Caitlin Long (Bandwidth), Stacy Rampersad (IC Mobile), Britt Buchan (Twilio), and Noelle Meyers (Infobip) as they discuss Optimizing Messaging Channel Strategy in the Age of Advanced Messaging.As organizations navigate the evolving messaging landscape, understanding the unique use cases for each channel is vital, and this panel explores how to optimize messaging channel strategies within the context of advanced messaging in Canada, the U.S., and around the world.