In this episode of Meet the Farmers, host Ben Eagle speaks with Ian Pullen, a beef farmer from Wotton Under Edge, Gloucestershire. Ian shares his journey into farming, the challenges he faces with TB in cattle, and how he has successfully integrated YouTube into his farming business. He discusses the importance of diversification, the direct sales model for his beef, and the future of farming amidst changing policies and market demands. Ian emphasizes the need for farmers to adapt and find new income streams while maintaining a connection with their customers.
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