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#MediaSnack

ID Comms

278 episodes

1 week ago

Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to reinvent WPP’s future. In this episode of #MediaSnack, Tom and David unpack what Cindy’s leadershi...

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Cindy Rose has officially stepped in as WPP’s new CEO at a pivotal moment for the world’s largest marketing services group. With the company’s share price down 50% since last year, mounting debt, and talent challenges, the stakes couldn’t be higher. But with her tech-driven background at Microsoft, Disney, and Virgin, Cindy brings fresh operational expertise — and potentially a bold blueprint to reinvent WPP’s future. In this episode of #MediaSnack, Tom and David unpack what Cindy’s leadershi...

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Episodes (20/278)

#MediaSnack

Red Ocean Reality: The Future of Agency Holding Companies

Tom and David map the future of the global media agency landscape, asking a provocative question: who will survive the coming consolidation? With Omnicom poised to acquire IPG and Accenture lurking in the shadows, the industry is entering what they call a “red ocean”—an era of brutal competition, strategic mergers, and existential decisions. In this special episode of MediaSnack, they dissect the business models of the Big Three (Omnicom, WPP, Publicis), challenge the strategic positioning of...

2 weeks ago

30 minutes

#MediaSnack

Can Cindy Rose Save WPP?

Cindy Rose is stepping in as WPP’s new CEO — and with the holding group’s share price at a 16-year low and recent client losses piling up, this isn’t just a leadership change — it’s an inflection point. Tom and David break down what her appointment really signals: a shift toward AI-led operational transformation — and what that means for creativity, agencies, and advertisers alike. Drawing from their inside knowledge of WPP, they explore whether Rose can leapfrog the competition or if this is...

1 month ago

25 minutes

#MediaSnack

Cannes Lions 2025: Appreciation, Agencies, and AI

Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: Appreciation for the power of community, a renewed focus on Agencies and their evolving role, and the real-world applications (and noise) surrounding AI. Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half...

1 month ago

26 minutes

#MediaSnack

What WPP Got Right—and Wrong: A Look Back

In this special #MediaSnack episode, Tom Denford and David Indo revisit one of their boldest predictions: the WPP 2.0 Playbook. Originally recorded when Mark Read stepped in as CEO, the episode laid out a proposed restructure of WPP’s sprawling agency network. Now, with major changes finally underway—including the retirement of the GroupM brand—Tom and David break down what they got right, where they missed, and what it all means for media leaders today. It’s a rare moment of reflection in an...

2 months ago

19 minutes

#MediaSnack

#MediaSnack MEETS: Mark Ritson - Founder of MiniMBA

In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss: The state of media and advertising today—and why marketers are getting it wrong The power of consistency and why sticking with what works beats chasing the new Why too much change is killing marketing effectiveness #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=... Want ...

3 months ago

22 minutes

#MediaSnack

The Future of Media Agencies: What Brands Must Know Now

As the Omnicom-IPG merger continues to reshape the media landscape, Tom Denford and David Indo return with critical insights for advertisers. In this episode of #MediaSnack, they explore how the traditional agency model is shifting from service to sales, and why advertisers need to rethink their media strategies now. They break down how to update contracts, renegotiate for better value, and protect agency relationships in a post-merger world. In the How to Win segment, they reveal how even bi...

3 months ago

22 minutes

#MediaSnack

#MediaSnack Meets: Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company

In this episode of #MediaSnack Meets, Tom Denford sits down with Vinny Rinaldi, VP of Media and Marketing Technology at The Hershey Company, where he oversees media planning, buying, martech, and digital innovation across one of the world’s most iconic brand portfolios. Vinny shares what it takes to build a high-performing, forward-thinking media function inside a modern CPG organization—and why success comes down to aligning media strategy with real business goals. They explore the biggest c...

4 months ago

14 minutes

#MediaSnack

How to Navigate Media Chaos and Come Out Ahead

As the media industry braces for the impact of the Omnicom-IPG merger, advertisers face a shifting landscape filled with both risk and opportunity. In this episode of #MediaSnack, Tom and David unpack the real implications of the merger—whether you're with Omnicom, IPG, or any other agency group. They introduce a practical four-quadrant framework to help advertisers understand where they stand and what actions to take. Then, in the How to Win segment, they tackle why brands need to shift thei...

4 months ago

24 minutes

#MediaSnack

#MediaSnack MEETS: DJ Perera, Chief Media Officer at the Ad Council

In this episode of #MediaSnack Meets, Tom Denford sits down with DJ Perera, Chief Media Officer at the Ad Council, the nonprofit behind some of the most iconic social impact campaigns in the U.S. With a background in both agency and corporate media, DJ brings a unique perspective to what it takes to build high-impact, message-driven campaigns in today’s evolving media environment. She shares insights on navigating the shift from commercial to purpose-driven media, how to drive results with do...

4 months ago

8 minutes

#MediaSnack

Merger, Digital Pitches and More from Mark Ritson

The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #Media...

5 months ago

43 minutes

#MediaSnack

#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate

#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨ Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media. Each episode, we'll break it down into three key segments: 👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their ...

6 months ago

44 minutes

#MediaSnack

#MediaSnack MEETS: Evan Shapiro, Owner & Media Cartographer of ESHAP

Evan Shapiro, Owner and Media Cartographer at ESHAP, joins Tom this week to unpack his biggest insights, challenges, and advice for media teams in 2025.--Links:Follow Evan on LinkedIn:https://www.linkedin.com/in/eshap-media-cartographer/ --Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.Don’t forget to leave a review and follow us to stay updated with the latest episodes.🌐 YouTube: https://www.youtube.com/@mediasnack ...

7 months ago

14 minutes

#MediaSnack

The Big Media Review of the Year

MediaSnack’s most anticipated episode is BACK for 2024!Tom and David review this year’s 10 biggest moments in media and predict what’s to come for brands and agencies in 2025.--LinksWhat the Omnicom-IPG Merger Means for Advertisers: https://www.idcomms.com/blog/what-the-omnicom-ipg-merger-means-for-advertisers--Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.Don’t forget to leave a review and follow us to stay updated with the...

8 months ago

23 minutes

#MediaSnack

THE POOR STATE OF MEDIA: A Conversation with Mark Ritson

Mark Ritson, Founder of the Marketing Week Mini MBA, joins host Tom Denford to discuss the state of today’s media, including:- This year’s biggest problems in media and marketing- The media mistakes that are still being made today- Who’s been winning (and NOT winning) in marketing and media- The role of AI in the future of marketing and advertising--Links#MediaSnack MEETS with Prof. Mark Ritson (2017): https://www.youtube.com/watch?v=2xADmpd3J8U The Marketing Week Mini MBA: https://mba.m...

8 months ago

26 minutes

#MediaSnack

#MediaSnack Meets: Christine Guilfoyle, President of SeeHer

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHerYou can find Christine here: / christine-guilfoyle

1 year ago

17 minutes

#MediaSnack

#MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-ClarkFind out:- What is Brad's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership ...

1 year ago

20 minutes

#MediaSnack

#MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.Listen to find more about:- Lauren's experience in the industry and what is she most proud of professionally- What she sees are the industry's biggest challenges and how we might address them- What does she do to unwind and recharge?- Plus...

1 year ago

16 minutes

#MediaSnack

Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency StudyThe ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers.The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.”The report outlines 12 categories with detailed findings and provides recommendations for improvement ...

1 year ago

45 minutes

#MediaSnack

Episode 236: Better Agency Pitches = Better Agency Partnerships

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top.Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that.Agencies make huge investments in winnin...

1 year ago

54 minutes

#MediaSnack

#MediaSnack MEETS: Brian O'Kelley, CEO and Co-Founder of Scope3

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3Find out:- What is Brian's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and more!You c...

1 year ago

14 minutes