Special GuestX & 1stAveMachine Creative Conductor, Sam Penfield, is this episode's guest. We chat: 🎯 Growing up in Bowman, North Dakota 🎯 Producing for Michael Bay 🎯 Being the youngest registered female auctioneer 🎯 How AI is changing creative media 🎯 How SpecialGuestX & 1stAve Machine are at the forefront of this change **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 131 of the Media People Podcast is LIVE with T1 President & CSO, Nithya Ramachandran. We chat: 🎯 Growing up in Toronto, India, and Edmonton 🎯 The blueprint to getting a promotion 🎯 Consulting during the Alberta energy boom 🎯 Pivoting from consulting to marketing 🎯 Why you might be someone’s ayahuasca **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 130 of the Media People Podcast is LIVE with Jomboy Media CEO, Courtney Hirsch. We chat: 🎯 How Jomboy Media grew out of a Twitter account 🎯 Why breaking into sales was always the career goal 🎯 Why Courtney identifies as a Mom and CEO 🎯 MLB’s investment in Jomboy Media – and what it means for creator content 🎯 How east & west coast corporate cultures differ **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 129 of the Media People Podcast is LIVE with CEO | President, Brad Furtney. We chat: 🎯 Growing up in London 🎯 His time at Labatt 🎯 Building decks in cottage country 🎯 The differences between winning & having fun 🎯 Leading sales at Sympatico, CBC, and Twitter 🎯 The importance of mentorship **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 128 of the Media People Podcast is LIVE with Team Friday Founder & CEO, Michelle O’Grady. We chat: 🎯 Growing up in Los Angeles 🎯 Founding Team Friday with $15K and no clients 🎯 Her first part time job as a grocery bagger at Ralph’s 🎯 Working in experiential and trade show marketing 🎯 The differences between working in LA and NYC 🎯 The importance of community **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 127 of the Media People Podcast is LIVE with Serial Entrepreneur, David U.K.™. We chat: 🎯 His media sales career 🎯 A reference letter from Clint Eastwood 🎯 Why he trademarked his last name 🎯 Why you should arrive at work before your boss 🎯 His entrepreneurial ventures 🎯 Launching Digital Day Camp 🎯 His preseason Super Bowl pick **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 126 of the Media People Podcast is LIVE with Up Level Coaching & Consulting Founder & CEO, Amy Kiernan. We chat: 🎯 Working at Twitter’s first Canadian office 🎯 Working at Twitter as it became ‘X’ 🎯 Applying for a marketing role, but landing a sales job 🎯 Mentoring the leaders of today and tomorrow 🎯 Launching Up Level Coaching & Consulting 🎯 Amy’s passion for gaming 🎯 Growing up in Limerick, Ireland **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Let’s get ready to Rumble! Episode 125 of the Media People Podcast is LIVE with Epitaph Group Inc. Founder & Chief Strategy Officer, Mike Rumble. We chat: 🎯 Founding a media agency on the back of cannabis legalization 🎯 Growing the Epitaph Group into one of Canada’s premier independent agencies 🎯 Leading teams at Cossette and Media Experts 🎯 Bridging the divide between media & creative 🎯 Mike’s passion for theatre 🎯 Growing up in Vancouver **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 124 of the Media People Podcast is LIVE with ESHAP Owner + Cartographer, Evan Shapīro. We chat: 🎯 Solving restructuring problems for top-heavy companies 🎯 Dropping out of the University of Massachusetts 🎯 Executive producing shows like Portlandia 🎯 Growing up in Cherry Hill, New Jersey 🎯 The irony that comes with being a disruptor 🎯 Evan’s passion for theatre Watch the full episode on YouTube and don’t forget to subscribe to the channel. The audio edition of today’s episode is available on Spotify, Apple Podcasts, or wherever you get your podcasts. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 123 of the Media People Podcast is LIVE with Clarity Global US Managing Partner, Kristen Ingraham. We chat: 🎯 Legacy-creating moments 🎯 Turning a cold email into a job offer 🎯 The truth about working with celebrities 🎯 Studying magazine journalism at Boston University 🎯 Growing up in Greene, New York 🎯 Leading Clarity Global’s US office **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

☕Coffee is for closers!🤝 Episode 122 of the Media People Podcast is LIVE with veteran media sales executive and NABS Director of Media Sales, Jennifer Hawtin. We chat: 🎯 Vulnerability as a strength 🎯 The importance of selling YOU for that first sales role 🎯 Defining ‘protein spill’ 🎯 The differences between selling local & national radio 🎯 Why ‘cold’ is Ottawa’s reputation 🎯 NABS’ positive impact on the advertising industry **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 121 of the Media People Podcast is LIVE with ThinkStart.ca Award-Winning Speaker and Consultant, Mohit Rajhans. We chat: 🎯 The new Minister of AI portfolio 🎯 Future-proofing your skills 🎯 Mohit’s go-to resources for learning a new platform 🎯 How ThinkStart.ca has evolved since our last episode 🎯 Why it’s wrong to think AI is a young person’s game **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 120 of the Media People Podcast is LIVE with Don’t Be A Little Pitch Founder/CEO & Pitch Pro, Bryce North. We chat: 🎯 Receiving a ‘bait & switch’ offer on Dragons Den 🎯 How Don’t Be A Little Pitch is disrupting the PR landscape 🎯 Why Nike Co-Founder Phil Knight is an inspiration 🎯 Growing up in Winnipeg 🎯 The glory (and accountability) that comes with being a hockey goalie 🎯 How location impacts a founder’s ability to raise capital 🎯 Bryce’s numerous entrepreneurial ventures **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Episode 119 of the Media People Podcast is LIVE with Reboot Consulting Group Managing Partner & Founder, Kerry Harris. We chat: 🎯 Why dissolving a business partnership is akin to a divorce 🎯 Why Kerry passed on an NCAA track scholarship 🎯 Why Canadian citizens make the best US travel show producers 🎯 Leading Weber Shandwick Canada 🎯 What’s next with ReBoot Consulting Group **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

From sports media to crisis management, TIEJA INC. Founder and Communications Strategist, Tieja MacLaughlin joins Episode 118 of the Media People Podcast. We chat… 🎯 Running a communications firm focused on crisis management 🎯 Delivering a career-changing elevator pitch…in an elevator 🎯 Why extra curricular activities are the most important part of university 🎯 Interning with the Ottawa Senators 🎯 Competitive dancing **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

🎙️From competitive 🎹 piano playing to media agency leadership, M&K Media President, Jill McDonald joins Episode 117 of the Media People Podcast. We chat… 🎯 Running M&K Media’s day-to-day business 🎯 How an injury sidelined her music performance career 🎯 Studying Media, Information, and Technoculture in university 🎯 Teaching the next generation of media managers 🎯 How working at Pizza Hut builds resilience & skills for a career in media **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

The birth of a media agency? Obsessed Media is fresh to market! Co-Founder Danny Weisman stops by Episode 116 to chat all about it and more. We cover… - Obsessed Media’s origin story - Advising clients on buying expensive Super Bowl spots - What exactly is “The Most Index”? - Saving the NBA All-Star Weekend - How different media brands are leaning into different genres **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Table 9 Productions Founder & Creative Director, Matt Manuge is my guest. We chat… - Starting Table 9 Productions - How networking & reputation directly impacts freelance work - Living off credit card debt between freelance gigs - His tenure at Blue Ant Media - Why professional wrestling is a lifelong passion **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast Views expressed by participants are personal.

Kabil Rahaman is the Head of Commercial Data at The Globe & Mail—leading the company’s charge in the application of data monetization. Born in Zambia to Guyanese parents, Kabil and his family moved to Canada when he was three—settling in Brampton, Ontario. He studied anthropology at the University of Waterloo, dabbled in sales after graduation, before making the jump into ad operations with Suite 66. He moved agency side, holding senior roles at Accuen and Omnicom Media Group. Kabil Rahaman stops by to chat about growing up in Brampton, why his influences range from George Orwell to Ken Griffey Jr, his career in advertising, and leading data monetization at The Globe & Mail. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast

Isaac Adejuwon is the CEO and Founder of Metricsflow—a cutting-edge, privacy-friendly data attribution solution for marketers. A native of Nigeria, Isaac’s early life had its challenges. Electricity and running water were inconsistent, while there was no infrastructure for home internet. Much of his time was spent farming and playing soccer, but it was the introduction to a physics textbook that would spark a lifelong passion for science. That passion carried him to the University of Lagos where he majored in physics. He continued his studies at Memorial University in Newfoundland and Labrador, earning both undergraduate and graduate degrees in engineering. Isaac Adejuwon stops by to talk about growing up in Nigeria, his passion for science, why he chose to relocate to Canada, his experiences as a Nigerian-Canadian entrepreneur, and where the idea for Metricsflow came from. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@MediaPeoplePodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast