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Measure Twice, Cut Once

Susan Smith

110 episodes

3 months ago

Send us a text In this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master freehand quilting without patterns or templates. Resources Mentioned: Free Motion Quilting Masterclass: Available at stitchedbysusan.com under the "Learn" tabYouTube Channel: "Stitched by Susan" featuring live quilting demonstrations on select FridaysPinterest: "Stitched by Susan" with a board c...

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All content for Measure Twice, Cut Once is the property of Susan Smith and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Send us a text In this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master freehand quilting without patterns or templates. Resources Mentioned: Free Motion Quilting Masterclass: Available at stitchedbysusan.com under the "Learn" tabYouTube Channel: "Stitched by Susan" featuring live quilting demonstrations on select FridaysPinterest: "Stitched by Susan" with a board c...

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Episodes (20/110)

Measure Twice, Cut Once

Why I Created the Free Motion Quilting Masterclass

Send us a text In this episode, I share the story behind my Free Motion Quilting Masterclass, explaining how I discovered my passion for longarm quilting and developed techniques to help others master freehand quilting without patterns or templates. Resources Mentioned: Free Motion Quilting Masterclass: Available at stitchedbysusan.com under the "Learn" tabYouTube Channel: "Stitched by Susan" featuring live quilting demonstrations on select FridaysPinterest: "Stitched by Susan" with a board c...

1 month ago

18 minutes

Measure Twice, Cut Once

Meet Blair Stocker of Wise Craft Handmade

Send us a text In this episode, Susan interviews Blair Stocker of Wise Craft Handmade, discussing Blair's unique approach to color and value in quilt making, her journey as a crafter, and her revival of the vintage stitching technique called "chicken scratch." About Blair Stocker Blair is known for her creative approach to scrappy quilts, focusing on value rather than strict color theory. She comes from a background in apparel design and fashion merchandising, bringing a unique perspective to...

1 month ago

37 minutes

Measure Twice, Cut Once

The Sweet Spot Between Excellence & Efficiency

Send us a text In this episode, I discuss how excellence and efficiency can coexist in creative entrepreneurship. Episode Highlights: Finding the balance between providing excellent service and maintaining profitabilityThe difference between excellence and perfectionCreating a "sweet spot" where excellence and efficiency intersectThe importance of developing signature techniques and systemsKey Insights: Excellence means quality work without getting trapped in perfectionismEfficiency requires ...

1 month ago

17 minutes

Measure Twice, Cut Once

Meet Erynn Truexx: The Creative Mind Behind The Panto Shop Revival

Send us a text In this episode, I speak with Erynn Truexx, the creative force behind True Threads Quilting and The Panto Shop. The conversation explores Erynn's journey as a quilter and entrepreneur, focusing on her experience with longarm quilting and her recent acquisition of the Panto Shop, a digital pantograph marketplace. Key Topics Discussed Erynn's introduction to quilting through the Modern Quilt Guild and QuiltConHer experience working with Innova at quilt showsThe acquisition and re...

2 months ago

33 minutes

Measure Twice, Cut Once

The Courage to Learn New Things

Send us a text In this episode of Measure Twice, Cut Once, I explore the process of learning new skills and capabilities, both in quilting and in business. I share personal stories about taking on challenging projects—from creating a quilt from vintage blocks to building an online course business—and break down the four stages of growth: courage, commitment, capability, and confidence. This episode offers practical insights for anyone looking to expand their creative skills or transform their...

2 months ago

18 minutes

Measure Twice, Cut Once

Sarah Becvar: Threading Stories Through Fabric & Cards

Send us a text In this episode, I welcome Sarah Becvar, a textile artist from England with over 20 years of experience creating machine embroidered textiles and greeting cards. Sarah shares her unique technique for creating beautiful machine embroidered cards and offers practical advice for listeners interested in trying this creative art form. Sponsored By Cozy Earth Bamboo Sheet Set - Use code MEASURE for 40% offAbout Sarah Becvar Based in England20+ years experience (approaching 24 years) ...

2 months ago

32 minutes

Measure Twice, Cut Once

Amy Lollis: Breaking Free from Creative Burnout & Finding Joy Again

Send us a text In this episode, I welcome Amy Lollis, a quilt pattern writer, fabric designer, podcaster, crocheter, and Oklahoma homeschool mom. About Amy Lollis Quilt pattern writer, fabric designer, podcaster, crocheterOklahoma homeschool momCreator behind Amy Lollis CreativeUnofficial motto: "Make every day just a little bit more magical" Topics Discussed No-Spend Challenge: Amy discusses her current 365-day no-spend challenge, designed to get off the "hamster wheel" of constantly ...

2 months ago

32 minutes

Measure Twice, Cut Once

15 Quilting Tools Hiding in Your Hardware Store

Send us a text In this episode, I explore unconventional and budget-friendly quilting tools that can be found at your local hardware store. As part of Season 5's focus on building a creative business, this episode offers practical tips for quilters looking to save money while enhancing their craft. Hardware Store Quilting Tools: Tools Section: Magnetic Bowls - Deeper than typical pin dishes, perfect for holding pins, especially heavy-duty long arm pinsMagnetic Bars - Used to secure quilt tops...

3 months ago

18 minutes

Measure Twice, Cut Once

Engagement Magic: it Starts With a Story

Send us a text In this episode, I explore the power of storytelling in newsletters and email marketing for creative entrepreneurs. She shares how incorporating personal stories can dramatically increase engagement, build connection with subscribers, and transform newsletters from dreaded tasks into effective business tools. Want to learn how to write story based emails for yourself? Bill Mueller has one of the best courses to learn how! For more information, visit his website.&nbs...

3 months ago

19 minutes

Measure Twice, Cut Once

Carina Gardner: A Creative Dynamo

Send us a text In this episode, Susan welcomes Carina Gardner, a renowned fabric designer and CEO of multiple companies. Carina, who has designed fabric for Riley Blake Designs, dies for Silhouette, host of the Make and Design Podcast, creater of Design Suite, and is the founder of the University of Arts and Design, shares her journey and strategies for building a thriving creative business. The episode covers Carina's latest exciting project, her new office 'the barn,' and ...

3 months ago

32 minutes

Measure Twice, Cut Once

Snippets from QuiltCon 2025

Send us a text Join me at QuiltCon 2025 in Phoenix, Arizona! I had the pleasure to speak with vendors, attendees and teachers, and recorded them to share with you. Find out more about them below: Hollyann of String and Story Website - https://www.stringandstory.com/Kristin of Laurastar Website - https://www.laurastar.com/Lorelai Kueker of Pigs in a Blanket Quilting Website - https://www.pigsinablanketquilting.com/Cheryl Koranda - Longarm League Website - https://www.longarmleague.com/Natalie ...

3 months ago

50 minutes

Measure Twice, Cut Once

Navigating Creativity, Business, and Life with Amy Smart

Send us a text In the latest season of 'Measure Twice, Cut Once,' we dive into the world of creative entrepreneurship and quilting. Join me as I welcome Amy Smart, of Diary of a Quilter, a well-established quilter and fabric designer for Riley Blake Designs. Amy and I discuss her journey from blogging to designing fabric, the evolution of her business, her strategies for maintaining balance, and insights on the quilting community's changes over the years. Learn practical tips for ...

3 months ago

39 minutes

Measure Twice, Cut Once

Join the Journey: Quilting Adventures with Tour Host Kim Caskey

Send us a text In this episode, I welcome world traveler Kim Caskey to the podcast. You can find out more about her from her website at www.kimcaskey.ca and more about her world tours at www.kimcaskey.ca/tours as well as on Facebook and Instagram. Kim has the enviable job of coordinating and organizing textile tours around the world, including Ireland, Scotland, France, England, Wales, Japan, France, and Italy. Kim frequently likes to tie in quilt festivals into these tours, as these are grea...

4 months ago

31 minutes

Measure Twice, Cut Once

Collaboration Over Competition

Send us a text In this episode, I emphasize the importance, as I see it, of collaboration over competition. It's a beautiful thing when our quilting community shares knowledge, celebrates others' successes, and seeks help without fear. I advocate for giving proper credit to original ideas and designs, ensuring a supportive and vibrant and sustainable creative industry. Tune in to learn how generosity can form a strong foundation for a prosperous, creative business. When we work together...

4 months ago

9 minutes

Measure Twice, Cut Once

Crafting Your Success Story: A Heart-to-Heart with Business Coach Tracy Beavers

Send us a text Want to try free motion quilting but don't know where to start? Here's 3 simple steps to get going. Are you looking to ADVANCE your machine quilting skills?Machine quilting can be very solitary, especially on a longarm. It's just not that easy to pack up your machine and head to a friend's house for the day, right? But it's important to have that community - that sharing of ideas and tips, encouragement and motivation.For more information and to sign up, visit our website. &nb...

4 months ago

39 minutes

Measure Twice, Cut Once

Profitable Quilting - A Step by Step Pricing Guide

Send us a text In Season 5 of Measure Twice, Cut Once, the focus shifts to the business side of quilting and creative entrepreneurship. The season aims to share personal experiences and host guest discussions on building a thriving creative business. The opening of the episode introduces Heather from PurpleHobbies.com, who designs custom 3D printed sewing tools. My favorite is the binding third hand. But whether you want to organize your bobbins, or find the perfect pin holder, or...

4 months ago

17 minutes

Measure Twice, Cut Once

Fearless Pricing for Makers: Setting Rates That Match Your Skills, with Casey Brown

Send us a text Creative Entrepreneurship and Pricing with guest Casey Brown In this episode of Measure Twice, Cut Once, I introduce to you my special guest Casey Brown, a pricing expert and author of 'Fearless Pricing' and founder of Boost Pricing. Casey's TED Talk can be viewed here. Casey talks about helping artisans command the prices they deserve and shares insights on pricing, valuing one's work, and building confidence as a creative entrepreneur. The discussion covers pra...

5 months ago

37 minutes

Measure Twice, Cut Once

Threading the Needle: Balancing Creative Passion with Entrepreneurship

Send us a text In the new season of Measure Twice, Cut Once, I'll be delving into the behind-the-scenes of building a creative business. The season features personal experiences and guest interviews about navigating creative entrepreneurship. I'll shares my creative journey of turning a quilting hobby into a thriving business, sparked by the challenges of the 2020 pandemic. Despite the demands of the business side, I'll emphasizes maintaining the joy of the craft, balancing creativity with ne...

5 months ago

16 minutes

Measure Twice, Cut Once

The Art of Creative Gatherings: How the 'Retreat Queen' is Stitching Together Community

Send us a text Exploring Creative Entrepreneurship and Quilting with Tabatha Smith In this episode of 'Measure Twice, Cut Once,' I welcome Tabatha Smith, also known as the Quilt Retreat Queen. Tabatha discusses her journey of building a successful quilting business and the upcoming Quilted! Summit, a virtual event featuring 25 speakers sharing insights about quilting and creative business endeavors. The episode delves into her retreat center, Camellia Palms, her Quilt Queens Membershi...

5 months ago

33 minutes

Measure Twice, Cut Once

Better Than Resolutions? How a Not-To-Do List Makes Room for What Really Matters

Send us a text The Power of the Not To-Do List in Creative Entrepreneurship In season five of Measure Twice, Cut Once, the focus shifts to the behind-the-scenes world of quilting and creative business building. I'll share personal experiences and strategies for turning a passion into a profession, emphasizing the importance of a 'not to-do list.' This approach prioritizes conscious decisions on what to avoid to maintain focus and achieve goals efficiently, without sacrificing joy. The episod...

5 months ago

12 minutes