There Isn’t An App for That: Aligning Platform and Content Strategy for a New Mobile Tour

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MCN 2019 sessions recordings

MCN (Museum Computer Network)

61 episodes

1 week ago

MCN's mission is to grow the digital capacity of museum professionals by connecting them to ideas, information, opportunities, proven practices, and each other. This audio collection contains recorded sessions from previous conferences, topical webinars, continuing educational lessons, and conversations between musetech professionals.

Education

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Education

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There Isn’t An App for That: Aligning Platform and Content Strategy for a New Mobile Tour

MCN 2019 sessions recordings

1 hour 40 seconds

5 years ago

There Isn’t An App for That: Aligning Platform and Content Strategy for a New Mobile Tour

Thursday, November 7, 2019

We are now living in a post-app digital world. In 2010, Apple trademarked the phrase “there’s an app for that.” Since then, it really did seem like there was an app for almost everything, including every museum. Now, a decade after the launch of the App Store, what’s happened to all those apps?

In 2019 the Jewish Museum unveiled a new platform-agnostic mobile tour for the smart phone-equipped visitor of today—no app downloads required. Designed as a Single-Page Application, the platform is accessible across all devices and browsers, lowering the barrier to entry. Equally important, the platform facilitates multiple layers of rich storytelling, allowing visitors to “choose their own adventure” as they select various thematic pathways through the collection. Audiences may take a tour from artists like Kehinde Wiley and Isaac Mizrahi, hear a rabbi discuss the origins of Jewish ritual, or join the conversation with a group of 5th graders as they explore the museum.

This panel will bring together team members responsible for the mobile platform design and new approach to storytelling to discuss the ways technology and content were developed in tandem, as well as in response to the Museum’s unique operating model and functional needs.

Session Type60-Minute Session (Professional Forum or Hands-on Demonstration)

TrackContent

Key Outcomes

This panel aims to stage an in-depth conversation about the ways that technology and content may be developed in tandem to serve the larger interpretive and audience development goals of an institution with many, layered stories to tell. Attendees will gain insight into the process of developing a technology solution and content strategy that invites many voices and perspectives into the interpretative conversation. Participants will be able to identify the thinking, rationale, approach, and lessons-learned which drove the Museum’s platform and content development, and reflect on the strategies which might best fit their own institution.

Speakers

Session Leader : Nora Rodriguez, Visitor Content Coordinator, The Jewish Museum

Co-Presenter : John Simoniello, Executive Producer, Creative, Acoustiguide, Inc.

Speaker : Claudia Abrishami, Design Director, Code & Theory