
Friday, November 8, 2019
Launching in June 2020, this online exhibition will be a digital platform for youth to discover and rediscover Toronto’s music history and its impact on Canadian history and culture. Sounds Like Toronto encourages visitor engagement with known and unknown stories, by layering them through digital interpretation and storytelling tools: visitors will interact with 3D objects, listen to audio and video interviews, watch archival material, and walk through two 360-degree interactive digital photography experiences of Toronto’s most iconic music venues – Massey Hall and the Concert Hall.
Through extensive youth audience research and evaluation, using mobile responsive design, timelines graphic treatments, embedding online listening experiences through Spotify, and encouraging accessible first compliancy, Sounds Like Toronto creates a meaningful, engaging, and relevant online music exhibition.
To develop emotional connections with musicians that a younger audience has limited exposure to, we developed a timeless mobile first, design patterns. We discovered the proper balance between a contemporary and historical visual language that connects with all users.
Funded through the Virtual Museum of Canada, Sounds Like Toronto will become part of the largest source of online content shared by small and large Canadian museums and cultural institutions.
Session Type30-Minute Session (Presentation or Case Study)
TrackExperience
Chatham House RuleNo
Key Outcomes
After attending this session, participants will be able to apply new strategies that engage younger audiences digitally by communicating with them in ways that they are comfortable. We will explore how to select and prepare content in an engaging way that connects with the target audience that may initially feel disconnected based on different generational perspectives. Participants will recognize the importance of preliminary, formative, and summative audience research, and discover how accessible projects are not limited creatively and that are mobile responsive.
Speakers
Session Leader : Warren Wilansky, President & Founder, Plank
Co-Presenter : Emily Berg, Interpretive Planning Specialist, Heritage Toronto