In this episode of Success Cards, host John UK has a captivating conversation with Jesse Schell, a veteran in the game design industry and author of "The Art of Game Design", and companion cards " A Deck of Lenses" that has inspired countless entrepreneurs and game designers. Jesse's impressive background includes working with IBM, Bell Labs, Disney, Virtual Reality Studio, and teaching game design at Carnegie Mellon University, not to mention his own business Schell Games. Jesse shares the philosophy behind his design concepts, shedding light on how asking the right questions can lead to incredible innovation. This episode delves into how the principles of game design can be applied in entrepreneurship and business problem-solving, making it a must-listen for aspiring entrepreneurs and seasoned professionals alike. Jesse also offers a glimpse into his entrepreneurial journey, underscoring the organic growth of his game design studio. Tune in to gain insights from this game design maestro and learn how to implement these principles into your own business strategy.