Watch the YouTube version of this episode HERE
Are you looking for some AI tools to streamline your tasks? In this episode of The Guild Live Show, Tyson explores the latest trends in digital marketing, AI, SEO, and content strategy. He reviews HubSpot’s newsletter insights, highlights YouTube and TikTok’s new AI-powered content tools, and explains Google’s advancements in AI-driven appointment booking.
Tyson provides actionable tips for marketers. One tip is to rebalance the funnel and to focus on the bottom of the funnel. Looking at parts of your marketing that will convert leads are important, such as ads or SEOs. Another tip is to do more research as it relates to how your business can generate more leads. Tyson suggests that It is best to move away from a pay per click model.
Tyson shares how Google AI can streamline processes. For those who are looking to travel, Google AI can open booking pages right away. If you give it a prompt of location and timeframe, it can provide you with relevant airlines, hotels, car rentals and restaurants. It can also lead you straight to the payment page to make booking your vacation or work trip so much easier!
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Resources:
Watch the full video on YouTube here.
Are you a law firm owner looking to understand the importance of connection? In this episode of the Maximum Lawyer Podcast, Tyson interviews Sam, an entrepreneur and leader of Nashville’s Entrepreneur Center. Sam shares his unconventional journey from studying history to hotel management, nonprofit work, and founding multiple businesses. He emphasizes the importance of hospitality, community, and authentic relationships in business, drawing lessons from both corporate and local experiences.
Sam talks about how important community and connection is to success. For him, success is directly related to the depth of the community. People just want a place to belong and it is crucial for businesses to thrive when they have other people or other businesses supporting them. Whether it's through networking or partnerships, building connections and maintaining a community of support will make or break success.
Sam provides some advice to listeners about building better client relationships. One way is getting to know other client businesses. Once you get to know other clients, their business and what is important to them, you are able to understand them and their work, which can help build trust. Relatability is important in the legal space and it can really help build that bridge between clients and can create great relationships over time.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Sam:
Watch the YouTube version of this episode HERE
Are you a law firm owner looking for good marketing strategies? In this episode of The Guild Live Show, Tyson covers a range of topics for legal professionals and entrepreneurs. He announces the launch of the Maximum Lawyer State of the Firm Survey, discusses the curious case of a DJI Pocket 3 camera knockoff, and shares seven key marketing strategies to attract more clients.
Tyson shares some marketing strategies from Adam Earhart. One of the strategies is focusing on email marketing, which involves leveraging a targeted list of individuals who want to stay on top of your content. Another strategy is social media marketing, which involves selecting the right platforms and tailoring content to specific audiences. It is best to find the platform you excel in and focus on that. Another strategy is optimizing your digital content and increasing your presence in the digital space.
Tyson shares some advice on using a marketing funnel to improve your strategy. A marketing funnel can outline a process from start to finish and how the marketing of your firm or business will start and end. A funnel can be used to map out your whole process and can visualize how the strategy will go. If you want to save money, make sure you develop a good marketing funnel for your business.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Resources:
Watch the YouTube version of this episode HERE.
Are you looking for some advice from a lawyer working in immigration? In this episode of the Maximum Lawyer Podcast, Tyson interviews Evelyn Ackah, an immigration lawyer whose personal journey from Ghana to Canada shapes her professional mission. Evelyn shares how her family’s sacrifices and early experiences with separation inspired her passion for helping others build legacies through immigration.
Evelyn shares her own personal growth when facing challenges that people can learn from. Being the first and the only (which stems from her experience living as a woman of colour in 1970s Vancouver, Canada) really shaped her mindset when it came to her law career. For her, it is all about how to fix, solve and improve something or a situation. Growing up with a hyper-independant mindset helped Evelyn lean into herself and her strengths when working for clients.
Tyson and Evelyn speak about what drives leadership and team culture for a law firm. For Evelyn, it is all about purpose. Thinking about why you are where you are and how to make today better than yesterday. For law firm owners, knowing your purpose will allow you to understand how you need to lead your team so everyone can succeed. If a leader knows why they are at that firm, the people working there will know too.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Evelyn:
Watch the YouTube version of this episode HERE
Are you looking for some ideas on how to use AI the right way? In this episode of The Guild Live Show, Tyson explores the latest in AI technology, including a hands-on review of the new Atlas GPT browser and its unique features. Tyson discusses Neil Patel’s insights on the importance of blogging for AI-driven search and how automating repetitive marketing tasks with AI can boost business growth.
Tyson speaks about a few different AI tools and how to use it to your advantage. Atlas GPT’s agent mode can help you do anything and can be used on a page you are working on or looking at. You can ask questions about the current webpage or ask it to summarize what you are looking at. It is also a great tool to utilize when researching a topic.
Tyson also looks at how AI can be used to free up resources for better client service. For business owners, it is important to shift your firm to a customer service firm. It is important to use AI for efficiency and to manage your work better, which will allow you to shift the focus to taking care of both your clients and your staff. Let AI do the mundane tasks and allow your staff to be happier and have more time to do other, more important tasks.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Are you looking for some tech tips as a law firm owner? In this engaging episode of the Maximum Lawyer Podcast, SEO expert and entrepreneur Jason Hennessey shares his journey from mobile DJ to founder of Hennessey Digital, detailing how necessity led him to discover SEO. He discusses the evolution of SEO, the impact of AI, and practical strategies for law firms.
Jason speaks about the future of AI in SEO. In the early days of Jason’s career, AI was being used to reverse engineer websites to figure out what was working, which was very time consuming. In this day and age, AI is a lot more accessible and is being used by different people for different things. For companies like Jason’s, AI has opened the door to allow for more traffic because his service can reach different people due to AI’s diverse usage.
Jason and Tyson discuss the errors law firms make with their websites. One thing is people do not take action when they have the steps in order to do so. This is seen with many people who attend law conferences. Another error is trying to implement a solution right away and thinking it is going to solve the problem. Jason gives an example of a company hiring someone to design or maintain a website, but not having any oversight whatsoever. This can cause a lot of issues for a business owner who can lose control of what they are creating.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Jason:
Watch the YouTube version of this episode HERE
Are you looking to learn from other experienced law firm owners? In this episode of the Maximum Lawyer Podcast, host Tyson Muturx recaps the Max Law Con conference, a leading event for law firm owners and legal professionals. Tyson highlights standout presentations on AI, branding, automation, and resilience, and shares personal insights from networking sessions and workshops.
Tyson provides an overview of a bunch of presentations by colleagues and friends that cover various topics related to law. These include Tyson’s own presentation on taking action, Jim Hacking’s presentation on how failures pave the road to success, a presentation on calling clients, steps on how to attract better clients and a live workshop on resilience and how to avoid burnouts for leaders. The conference was jam packed with insightful and incredible presentations and topics to help law firm owners succeed and be better leaders!
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Are you a law firm owner looking to find ways to improve your marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews Kelli, a former litigator who left toxic law firm environments to launch her own trademark law practice. Kelli shares how she built a supportive, flexible firm culture and leveraged her marketing skills—especially on social media platforms like Threads and Instagram—to attract clients.
Kelli provides some insight about working in toxic law firms and her approach to creating a better work environment for herself and her staff. Kelli worked in a space where she needed to prioritize work to the point where there was no acknowledgement of good work or a reasonable work-life balance. For Kelli, this created an unhealthy relationship to her work and having feelings of overwhelm and burnout. For her staff, she ensures everyone is excited about what they do and love coming to work each day.
Now in a healthier environment, Kelli shares how she brands and markets her firm to get clients. She leans on a casual approach to branding, which is the opposite of law firms in general. Kelli uses creativity and uniqueness to brand her firm by creating a fun and fresh website to showcase what she is selling. Also, leveraging social media platforms, like Threads has been helpful in engaging with clients.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Kelli:
Watch the YouTube version of this episode HERE
Are you a law firm owner looking to learn more about AI? In this episode of Maximum Lawyer, Tyson interviews Eric, founder of Arrow Effect Marketing and Meet Gabbi. Eric shares his entrepreneurial journey, the inspiration behind his company names, and how his passion for storytelling evolved into innovative legal marketing solutions.
Eric speaks to the challenges of lead intake within legal firms. Law firms with weak intake processes usually suffer from a lack of personnel or certain databases or technology that are not up to date. Eric shares how intake is an important aspect of a successful law firm and how Meet Gabbi is used to improve it. For Eric’s clients, the use of Meet Gabbi has led to 20-30% more conversion of cases. The AI tool can be used by potential clients who might need some more guidance before they connect with a lawyer. It can also be used between client and lawyer once a case gets going to schedule appointments and collect payments.
Tyson and Eric talk about the legal system’s cautious approach to AI and where that hesitancy stems from. It stems from the creation of hallucinated cases that are not real and taking time away from people who really need help. But, the use of AI can give the legal space an advantage over other industries. It can allow those in the space to maximize their time and focus on winning cases instead of completing administrative tasks that can take hours in day.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Erik:
ARO Effect:
Meet Gabbi:
Watch the YouTube version of this episode HERE
Are you a lawyer looking for some tips on AI technology? In this episode of Maximum Lawyer, Tyson and expert guest Martin Kravchenko discuss the practical use of AI technologies—such as vibe coding, AI agents, and tools like Gemini, ChatGPT, and Notebook LM—in legal and personal injury law firms.
Tyson and Martin discuss bottlenecks within firms, especially with tech versus human bottlenecks. For law firms, Martin suggests that people are the biggest bottlenecks if you don't have the right amount of staff in your firm doing the right work. With a small firm, the people are important. As a firm increases, technology can become the bottleneck because there has to be a good, streamlined system in place to ensure people are able to do their jobs. If a good, solid CRM is not in place, the whole firm can really suffer.
Martin speaks about his use of an AI tool called Gemini and the benefits of it. One thing is people can access it through their Google Workspace and Gmail, which makes it easy and efficient. It can also process documents better, which for lawyers who work with medical records, can be really handy. Many people struggle with badly scanned PDF documents, which for Gemini, it can read quite well. This can make any lawyer's life a lot easier when preparing for a case.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Martin:
Watch the YouTube version of this episode HERE
Are you a business owner looking for some tips on how to be more effective as a leader? In this episode of the Guild Live Show, Tyson explores the latest in tech and productivity. He shares actionable tips for leading effective meetings, discusses strategies for optimizing sleep (“sleep maxing”), and highlights AI-driven prompts to boost online authority.
Tyson provides some leadership tips to help people in these roles run meetings smoothly and efficiently. One tip is to prepare before you enter the meeting, as small preparation signals professionalism. You want your team to take you seriously and trust that you know what you are talking about. Another tip is that leaders should be actively engaged in a meeting. Being engaged, listening and providing clarity will ensure you add value to both the meeting and your employee’s time.
Tyson chats about Perplexity’s Comet browser for automating tasks. Comet acts as a personal assistant and can automate your tasks for you while you are working. Tyson does a demo with listeners and prompts Comet to search the best restaurants in Nashville. In real time, the browser does a search in Google Maps and a search bar pops up with all the results. It is a great tool to manage your life online.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Alexis Austin is the founder of 360 Strategic Success and the creator of the Virtual Chief Sales Officer (VCSO) Program, a proven system that helps law firms double their revenue, and even triple close rates, without increasing marketing spend.
After building her own seven-figure criminal defense firm, Alexis discovered what many law firm owners eventually learn: more ad spend isn’t the answer. Fixing intake and sales is.
By focusing on conversions instead of clicks, she doubled her firm’s revenue while cutting marketing costs in half.
Through 360 Strategic Success, Alexis helps firms implement proven sales training, simple law-firm-specific tracking tools, an on-demand call coaching tool with unlimited use, and weekly live training with detailed hot seats. Her mission is to help law firm owners escape the revenue roller coaster, stop wasting money on marketing, and finally build a firm that grows strategically and consistently.
Website: https://www.360strategicsuccess.com/sales-accelerator-program
Connect with Alexis:
360 Strategic Success
Right Law Group
Watch the YouTube version of this episode HERE
Are you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond.
AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier.
Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Are you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers.
Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.
Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.
Tune in to today’s episode and checkout the full show notes here.
Check out Becca’s List here.
Watch the YouTube version of this episode HERE
Are you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy.
Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour.
Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Are you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters.
Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.
Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!
Take a listen!
Tune in to today’s episode and checkout the full show notes here.
Connect with Kerry:
Resources:
Watch the YouTube version of this episode HERE
Are you a lawyer looking for some AI hacks? In this episode of The Guild Live Show, Tyson explores the latest in AI and tech. He demos String, a new text-to-agent AI platform for building automated workflows, and reviews Google’s updated Notebook LM, highlighting its new flashcards, quizzes, and multimedia study tools.
Tyson talks about the text-to-agent AI platform, String which is a workflow builder. The tool is an autonomous bot that can execute tasks and run automations. You type in what you want and it builds it for you, which is unique compared to other AI tools. For lawyers it can be a game changer. For Tyson, he created a workflow using personal injury cases to draft a comprehensive report.
Tyson shares a workflow hack for lawyers involved with project management. When you create a project, you can automatically create a link connecting it to Google Contacts. That way you connect a project with the contact information for a client. So, when you start typing the client’s name, the email for the project comes up and you can continue working on it if you have stepped away. It is a great life hack to save you some time!
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Are you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms.
Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time.
Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Connect with Adam and Jackie:
Resources:
Watch the YouTube version of this episode HERE
Are you a leader looking for some tips on improving your business? In this episode of The Guild Live Show, Tyson explores the new AI image generation tool Nano Banana, demonstrating its creative features and precise editing capabilities. Tyson also shares insights from Psychology Today on the three habits that set super performers apart.
Tyson shares and tests the Nano Banana AI image tool, which can be used to improve your brand. The tool can be used to generate AI images that you can use to create brand logos or designs for your business. You can input words into the generator as well as colours for your image, which will pump out something you can use. You can even edit it further by giving it a command to make it more specific. It's an interesting tool to show your creativity in developing your brand.
Tyson also chats about the three habits that set high achievers apart from other people. High achievers usually set transformative goals over transactional ones. Doing this allows individuals to prioritize actions and leave space for exploration. This is something that can set someone apart from others by setting clear expectations for themselves. The second is working backwards to reach a goal. This involves knowing every step of the way from the finish to the start and then figure out where you are. This allows individuals to understand everything they need to do to accomplish their goals. The third and final habit is spending time on things that will deliver returns. In order to reach a goal, it is important to prioritize tasks that will actually get you to the end.
Listen in to learn more!
Tune in to today’s episode and checkout the full show notes here.
Watch the YouTube version of this episode HERE
Are you looking for advice on how to balance a successful marriage with a successful business? In this episode of the Maximum Lawyer Podcast, Tyson and his wife, Amy, share their journey of building and leading the law firm Maximum Lawyer together. The conversation delves into their evolving partnership, from navigating the challenges of working as spouses to developing a supportive and growth-oriented firm culture.
Tyson and Amy talk about their personal and professional growth while being law partners. For both, trial and error is the key to growth, especially when building something together as a team. For Amy, this was something she learned while studying journalism. When working together as partners, success really is shared and more so when both are together contributing and putting in work. This collaboration is key to a successful relationship and business.
Marriage can affect a business and both Tyson and Amy provide some insights on that idea. Meshing marriage with business can be a huge issue and can lead to riffs. Tyson and Amy reflect on the issue of talking about work in bed, which led to a lot of disagreements. It is important to identify where the boundaries are and respect what each individual likes to do. It is important to have open conversations about how to keep the marriage going strong.
Tune in to today’s episode and checkout the full show notes here.