Mastering Social Media for Schools

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Mastering Social Media for Schools

Andrea Gribble

281 episodes

1 day ago

After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success! Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus. Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s. Learn why Me...

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All content for Mastering Social Media for Schools is the property of Andrea Gribble and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success! Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus. Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s. Learn why Me...

Show more...

Episodes (20/281)

Mastering Social Media for Schools

Banish Imposter Syndrome and Embrace Your Professional Value with Sondra Whalen, APR

Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing ho...

1 day ago

44 minutes

Mastering Social Media for Schools

19 Free Marketing Strategies for Schools with Andrea Gribble

In this episode, we're diving into free and effective marketing strategies for schools! Whether you're looking to boost enrollment, engage your community, or simply spread more positive stories, this episode is packed with practical ideas. Plus, stick around until the end for a special giveaway opportunity! 19 Free Marketing Strategies – Get a breakdown of 19 actionable ways to market your school effectively in 2025.What Marketing Looks Like Now – Learn the latest trends and basics of school ...

1 week ago

36 minutes

Mastering Social Media for Schools

From School Counselor to School & Community Storyteller with Erin Montgomery

In this episode of Mastering Social Media for Schools, Andrea sits down with Erin Montgomery, the mastermind behind Promote419 in Ohio. Erin, a former full-time school counselor turned social media consultant, shares real, practical advice on how to cover school events in a way that engages and moves your audience. What you'll learn in this episode: How to capture and share school events like spelling bees, teacher highlights, and student achievementsTips for turning videos and stories into h...

2 weeks ago

43 minutes

Mastering Social Media for Schools

Leading with Pride: How a Superintendent Can Champion School Storytelling with Dr. Vince Breunig

This episode is a must-listen for school leaders looking to elevate their communication and build community pride! 🚀🎙️ 5 Key Takeaways for Listeners: Tell Your School’s Story Consistently – If you don’t share it, someone else will. A structured communication plan ensures positive stories reach your community.Lead by Example – Dr. Breunig models engagement by visiting classrooms, taking photos, and actively participating in storytelling efforts.Recognize and Celebrate Staff – Publicly acknowle...

3 weeks ago

36 minutes

Mastering Social Media for Schools

2025 Social Media Trends for Schools – Survey Insights You Need to Know with Andrea Gribble

In this episode, you'll get a data-driven look at how schools are using social media based on survey responses from over 550 school communication professionals. We'll cover: Top platforms: Are Facebook and Instagram still on top? What about Twitter/X?Biggest challenges: Lack of time and collecting content remain the top struggles for school social media managers.Key goals: The priority list for 2025 includes increasing engagement, posting more frequently, and involving students.Social media r...

4 weeks ago

40 minutes

Mastering Social Media for Schools

How to Impact the World through Social Media with Sparsh Shah

Meet Sparsh Shah, a 21-year-old musical prodigy, inspirational speaker, and Guinness World Records holder. Known to many as Purhythm, Sparsh is a singer, rapper, songwriter, music producer, and philanthropist. Despite being born with Osteogenesis Imperfecta, a rare and incurable disorder that makes his bones extremely fragile, Sparsh has turned his challenges into a platform for inspiring others.Leveraging Social Media for Good - Learn how Sparsh uses platforms like YouTube, Instagram, and Ti...

1 month ago

48 minutes

Mastering Social Media for Schools

School Marketing The Right Way with Brendan Schneider

In today’s competitive landscape—where declining birth rates and the rise of school choice and open enrollment are shifting the education system—it’s crucial for schools to rethink their marketing strategies. But how can you do it the right way? Tune in to hear expert Brendan Schneider, author of a new book designed to help schools tackle this challenge. Discover the 3 biggest mistakes schools are making in their marketing efforts.Learn the top social media stories that build strong connectio...

1 month ago

38 minutes

Mastering Social Media for Schools

Teen Tech Talk: Cyberbullying, Social Media, and Solutions with Dr. Justin Patchin

How are teens using social media today, and what challenges are they facing? In this week’s episode, we sit down with Dr. Justin Patchin, Professor of Criminal Justice at the University of Wisconsin-Eau Claire and Co-Director of the Cyberbullying Research Center, to explore these pressing questions and more. Here’s what you’ll learn: 📱 The surprising trends in how teens balance multiple platforms like TikTok, Snapchat, and Instagram.🌙 Why “nothing good happens online after 11 PM” and how slee...

1 month ago

43 minutes

Mastering Social Media for Schools

From Chaos to Calm: Building Your School Crisis Communication Toolkit with Galen Eagle, APR

Key Listener Takeaways: Crisis Communication Plan vs. Toolkit - Discover the difference between your crisis communication plan (the strategy and steps) and your crisis communication toolkit (the practical resources and tools you’ll need on hand).Real-Life Application: Employee Arrest Scenario - Hear how the toolkit was put to use during a sensitive employee arrest situation and how it helped manage communication and maintain trust with the school community.Practical Tips for Proactive Prep...

1 month ago

45 minutes

Mastering Social Media for Schools

Bus Driver Recruitment: Transporting Students to Success with Sara Meredith

Staff shortages are impacting schools everywhere, and bus driver recruitment is a top challenge. In this episode, we dive into how Peoria Unified School District tackled its bus driver shortage with creative strategies, unique research, and a focus on storytelling. Sara Meredith shares: The Power of Research: Discover the insights they uncovered to shape their campaign.Employee Value Proposition: Learn what it is, why it's essential, and how Sara wishes she had implemented it sooner.Storytell...

2 months ago

34 minutes

Mastering Social Media for Schools

From Solo to Strength: Growing Capacity with School Communication Leads with Cindy Nickerson

Today, we’re welcoming a guest from Canada to the podcast! Cindy Nickerson, a veteran school communicator with over a decade of experience, shares her journey of building capacity in school communication as a one-person shop in a school division with 10,000+ students.Here’s what you’ll learn:How Cindy’s Communication Lead Program StartedDiscover how she developed and trained a team of school-based communication leads to share stories on Facebook and Instagram.Tips for Empowering Storytellers ...

2 months ago

39 minutes

Mastering Social Media for Schools

Managing Media in Schools: Protecting Kids & Following Parent Consent with Colin Anson

For those looking for a better system to manage your “do not photo” list for social media, this episode is for you! Today, you’ll meet Colin Anson, the CEO and Co-Founder of Pixevety.Discover the origin story behind this innovative technology solution and how it’s serving schools worldwide.This robust system is economical—listen until the end to learn about the pricing options. SPECIAL GUEST Colin Anson CEO and Co-Founder Pixevety Inc., Florida Email: colin.anson@pixevety.com Linked...

2 months ago

44 minutes

Mastering Social Media for Schools

Simple, Consistent Storytelling Wins When it Comes To Facebook with Laurette Woodward

Feeling overwhelmed by social media? This episode highlights how simplicity and consistency can drive big results. Here's what you'll learn:Meet Laurette Woodward, Communications Coordinator for a school division near Calgary, serving over 11,000 students across 30 schools.Discover how social media is managed at each location with training that sets schools up for success.Learn how using a social media rubric can set clear expectations and deliver impressive results.Explore the simple milesto...

2 months ago

41 minutes

Mastering Social Media for Schools

From Plushie to Icon: How Ollie the Owl Brings Stories to Life on Social Media with Debbie Wong

Discover the inspiring story of Ollie the Owl and how it became a symbol of connection and storytelling for schools.Learn how Ollie has transformed social media engagement, making communication more meaningful and impactful.Gain practical tips for overcoming social media challenges, like content collection, through creative solutions.Hear heartwarming success stories and actionable ideas for adapting Ollie’s approach to elevate storytelling in any organization. SPECIAL GUESTS Debbie Wong Di...

3 months ago

36 minutes

Mastering Social Media for Schools

Unlocking School Culture and Climate with “Stand Tall” Steve Bollar

Can you define the culture and climate in your school? In today’s episode, you’ll find out how - and it all ties back to what your organization respects and values.Discover practical ways to use social media to showcase your school’s culture and climate to your community.Authentic storytelling is a key theme in this episode. You can’t fake the feelings and traditions that make your school unique. Be intentional about the posts you share!Social media can also impact staff retention. Learn how ...

3 months ago

36 minutes

Mastering Social Media for Schools

Best Professional Development For School Social Media Managers This Year with Andrea Gribble

Feeling overwhelmed by the constant shifts in social media, rapid AI advancements, and the lingering chaos of the past election year? In this episode, Andrea Gribble delivers a pep talk and actionable insights to help you keep your storytelling authentic and impactful.Top Podcast Highlights: Discover the 6 must-listen episodes from 2024, featuring tips on content gathering, student storytelling, video strategies, and more.Membership Group Gems: Explore the 5 most impactful training sessions f...

3 months ago

29 minutes

Mastering Social Media for Schools

Streamlining School Social Media: Simplifying Success with Ben Boothe, Ed.D.

Managing Social Media with a Small Team: Hear how Ben Boothe keeps social media thriving for a school district of 6,000 students, even without a dedicated communications team. He shares his approach to juggling responsibilities and still getting the job done.Easy Content Collection Tips: Ben reveals how making it simple for staff to submit photos and stories transformed their social media content, showing how a streamlined process can make all the difference.Simplifying Social Media for Bette...

3 months ago

37 minutes

Mastering Social Media for Schools

Turning OCR Complaints into Opportunities: ADA Compliance with Stephanie Whitlock & Michelle DoPorto

Does the fear of receiving an OCR complaint in your district keep you up at night? This fear became a reality for today’s podcast guests in 2017, but they are proof that you can survive! They’ll share the first important steps they took when receiving their letter.You can take some simple, practical steps to enhance your ADA compliance. Gain insights into these and how to implement them in your district.Training is key, and you’ll hear how Birdville ISD tackled this ongoing effort for their 3...

4 months ago

50 minutes

Mastering Social Media for Schools

Ed Branding: Inspiring Educators to Lead with Social Influence with Lynette White

Meet Lynette White, an influential social media advocate empowering schools in California and beyond with over 15 years of educational experience and author of a must-read new book.Discover Lynette's journey into the art of school storytelling and how her academic background equipped her to become a leader in educational social media.Gain insights into the top 3 common social media challenges educators face and Lynette's practical advice for overcoming them.Walk away with easy-to-apply strate...

4 months ago

38 minutes

Mastering Social Media for Schools

From Overwhelmed to Empowered: Transforming School Social Media with Lanita Nickerson

Do you feel alone or on an island when it comes to managing social media for your school? So did today’s guest. Hear how Lanita has transformed her storytelling efforts for her small Christian school of 600 students in Fort Worth, Texas.Discover the simple change she made that improved her efficiency and reduced stress in celebrating classroom moments—and how you can do it, too.Hear about Lanita’s experience with the #SocialSchool4EDU membership program, which provided her with:• Templates• T...

4 months ago

40 minutes