Mastering Social Media for Schools

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Mastering Social Media for Schools

Andrea Gribble

288 episodes

15 hours ago

Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possibl...

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All content for Mastering Social Media for Schools is the property of Andrea Gribble and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Today, you’ll meet Tyler Moberg, a former teacher turned trainer in the powerful world of AI! He shares six leading AI platforms and when to use each for maximum school communication impact.Still think AI is here to take your job? Hear the powerful mindset shift that could change everything.Spot the “AI giveaway” in emails and posts, and learn how to polish AI content into your own authentic voice.What if just 10 minutes a day with AI could totally elevate your school comms game? It’s possibl...

Show more...

Episodes (20/288)

Mastering Social Media for Schools

Using Social Media to Stand Out in a Crowded School Market with Meghan Weaver

After hearing Andrea invite guests on a past episode, Meghan Weaver reached out - and now she’s on the show sharing incredible strategies from her school’s social media success! Meghan walks through her low-budget but high-impact method for capturing student voice using a standing mic and iPhone—plus how it boosts excitement across campus. Discover how framing social media content requests around five clear messaging pillars has transformed staff engagement at St. Martin’s. Learn why Me...

1 day ago

49 minutes

Mastering Social Media for Schools

How GIPS Went Cell Phone Free—And Made It Stick with Mitchell Roush, M.A.

Find out how one Nebraska high school made the leap to go completely cell phone free—and why students, staff, and even parents got on board.Curious how they pulled it off mid-year? Hear the intentional language, rollout strategy, and surprising twist that made it work. Mitchell Roush, M.A., shares all the details!You won’t believe the results—think better attendance, fewer incidents, and a significant culture shift.We also spend time exploring how Grand Island Public Schools organized their s...

1 week ago

52 minutes

Mastering Social Media for Schools

Boosting Social Impact with Repurposed Content & AI Magic with Kimberly Garcia

Kimberly Garcia of the San Antonio ISD Foundation shares her strategic approach to managing social media on Facebook, Instagram, and LinkedIn.Discover how the "Circle of Storytelling" (inspired by The Lion King) enables Kimberly to reuse powerful content across multiple platforms.Learn how AI tools like ChatGPT are saving Kimberly hours—and why she thinks every school communicator should jump in.Kimberly’s final social media tip will change how you approach engagement: It’s time to take a loo...

2 weeks ago

32 minutes

Mastering Social Media for Schools

Easy Marketing Wins for Schools: Lead Magnets 101 with Lisa Losasso Jackson and Veronica V. Sopher

Lisa Losasso Jackson and Veronica V. Sopher bring over 40 years of combined expertise in school marketing—and they answer all my burning questions about lead magnets! You’ll get a clear, simple breakdown of how to create effective lead magnets and landing pages—without feeling overwhelmed. Real-life examples and success stories from schools of all sizes show exactly how these strategies boost enrollment and recruitment. Don’t miss the final moments! The social media tips they share—especia...

3 weeks ago

53 minutes

Mastering Social Media for Schools

The Secret to Student-Powered School PR: TA Program Success with Melissa Hartley

Melissa Hartley reveals how a 15-year TA program has transformed her one-person comms team.Discover the simple yet powerful way students are capturing and shaping content daily.Hear how Melissa’s role evolved from pitching stories to the local newspapers to daily social storytelling.Thinking of bringing students into your workflow? Melissa’s dos and don’ts are pure gold. SPECIAL GUEST Melissa Hartley Director of Communications & Marketing Horizon Honors Schools, Arizona Email: melissa...

4 weeks ago

43 minutes

Mastering Social Media for Schools

How to Maximize Your NSPRA 2025 Seminar Experience with Andrea Gribble

Andrea Gribble spills the details on where to find her (and the purple crew!) at NSPRA—plus one must-see booth activity you’ll regret missing!Want to avoid session FOMO? Hear Andrea’s top tip for planning your schedule—and the one tool she swears by.From packing hacks to power snacks, get the inside scoop on how to survive (and thrive) at this year’s seminar.Not heading to DC? No problem. Discover the trending topics and presentation sneak peeks that every school communicator should know. E...

1 month ago

32 minutes

Mastering Social Media for Schools

Big Wins from the Social Media for Schools Retreat with Jenny Ames & Lauren Kaminski

Jenny and Lauren share how combining communications with community education helps build trust, engagement, and referendum support in River Falls, WI.Hear why the new social media retreat stood out—from hands-on learning to meaningful networking with peers who “get it.”Discover the team’s big “aha” around AI tools—and why staying authentic is more important than ever.Learn how River Falls uses character education, school forests, and staff appreciation to strengthen connections across their c...

1 month ago

42 minutes

Mastering Social Media for Schools

From Chaos to Clarity: Fixing Enrollment and Marketing Together with Laurie Ehrlich & Miriam Stein

In this jam-packed episode, Andrea sits down with Laurie Ehrlich and Miriam Stein, co-founders of ThriveHive, to talk about the real-world challenges—and solutions—schools face with enrollment, marketing, and social media strategy. From building healthy teams to crafting intentional messaging, this episode is full of practical insights for any school ready to level up. 4 Key Takeaways for Listeners: What simple shift could instantly bring more clarity and purpose to your school’s social med...

1 month ago

49 minutes

Mastering Social Media for Schools

Get Social Summit Sneak Peek – Tips for Powerful School Social Media with Max Smith

Max Smith, Digital Marketing Manager at Region 10 ESC, shares how he’s using social media to amplify school stories and connect with the community.Ready to level up your social media game? Hear how Max launched the Get Social Summit and why it’s a must-attend for school communicators.Max’s go-to advice: Stop ignoring comments! Learn how engaging with your audience can transform your social media presence.Do you have a social media idea that’s working wonders? Max shares how other agencies can...

1 month ago

41 minutes

Mastering Social Media for Schools

Building a Community of Understanding: A Rural Perspective with Dr. Jason Hewitt & Erin Goad

Superintendent Dr. Jason Hewitt and communications pro Erin Goad open up about how Shepherd ISD rebuilt community trust using social media. Think you can't afford a communications director? Hear how Erin’s unique path from librarian to storyteller is helping transform culture in their small Texas district of 1900 students. Wondering how to celebrate teachers and grow your own staff? Don’t miss Shepherd’s jaw-dropping surprise patrol and Inspire program—it’s changing lives. Shepherd ISD m...

2 months ago

1 hour 1 minute

Mastering Social Media for Schools

Launching a Student Influencer Program That Works with AndreAnna Tate

Hear how AndreAnna Tate took a big idea—student influencers—and turned it into a game-changing program at Irving ISD. Want to reach families and community members without children in your schools? AndreAnna’s strategy using Nextdoor might be your next big move. From planning events to writing scripts, learn how these students do way more than just create social posts. Curious how she got over 80 students to apply—and grew that number by 51% in year two? You’ll grab the secret sauce. S...

2 months ago

51 minutes

Mastering Social Media for Schools

Higher Performance Generation: Unlocking Your World of Potential with Mark D. Oman

4 Key Takeaways: Foundations of Higher Performance Learn about Mark’s life-changing “Higher Performance Generation” system—built on mindset, relationships, and self-mastery—and how it helps students and educators elevate performance and well-being. The Story That Sparked It All Hear the powerful, emotional story of a student whose life was saved through connection and care—and how it inspired Mark to reverse-engineer a system to help others before they hit rock bottom. Simple Tools with B...

2 months ago

44 minutes

Mastering Social Media for Schools

Summer Content That Connects: Real Ideas, Ready to Use with Melissa Marti

4 Key Takeaways for Listeners: Batch It & Relax – Plan ahead with repeatable features like Throwback Thursdays, Question of the Week, and staff shoutouts to keep your feed active without burning out. Engage Through Challenges – Try summer reading challenges or school spirit days to spark interaction and user-generated content. Show the Humans Behind the Scenes – Custodial staff, food service workers, and bus drivers are summer MVPs—celebrate their behind-the-scenes work! Admire &...

2 months ago

34 minutes

Mastering Social Media for Schools

How Marshalltown Built a Top Social Media Ambassador Team w/ Abby Koch, Sugey Alvarez & Tanya Kenner

What happens when you empower school staff with the tools and confidence to tell their own stories? 💥 You get a district-wide transformation. In this episode, you'll hear how Marshalltown’s Social Media Ambassador program, led by Abby Koch and supported by Andrea Gribble, turned friendly competition into meaningful engagement. Learn why your videos don’t have to be perfect to make an impactFind out how social media boosted staff morale, student excitement, and even helped with recruitmentDisc...

3 months ago

48 minutes

Mastering Social Media for Schools

How AI & Authentic Stories Are Transforming School PR with Amanda Materre

Amanda Materre from Alief ISD is on a mission—and it involves storytelling, strategy, and a whole lot of heart. In this episode, Amanda breaks down how she’s using AI tools to streamline communication, empower educators, and show up more authentically online. Whether you’re short on time or struggling to collect great content, Amanda’s approach will leave you feeling inspired and ready to work smarter—not harder. 4 Big Takeaways: Use AI to Work Smarter, Not Harder – Amanda’s AI-powered workfl...

3 months ago

39 minutes

Mastering Social Media for Schools

10 Essentials for a Social-Ready Brand – Are You Covered? with Kelly May

Your school’s brand is more than a logo—it’s how your community connects with your story. In this episode, Andrea chats with Kelly May from CEL Marketing PR & Design to break down a 10-item checklist to ensure your brand is ready for social media. From templates to accessibility, you’ll walk away with practical tips you can apply immediately. 4 Key Takeaways: Why consistent branding builds trust – and how to reflect your school’s personality on social media.Essential elements your brand k...

3 months ago

41 minutes

Mastering Social Media for Schools

Social Media Success at a Small School with Lisa Streckert

In this episode, you’ll hear from Lisa Streckert at St. Croix Lutheran Academy in Minnesota and learn her best tips for successful school storytelling on social media. Consistency Builds Engagement: Posting daily and encouraging simple interactions from parents and teachers can lead to strong, consistent engagement, even in a smaller school setting.Use a School-Owned iPhone: Having a dedicated phone for photos, content collection, and text submissions from staff has been a game-changer for or...

3 months ago

32 minutes

Mastering Social Media for Schools

Breaking School News: How to Capture Social Like a Local News Reporter with Daniel Langhorne

Extra, extra—scroll all about it! Former journalist turned school communicator Daniel Langhorne shares how his newsroom background helps him uncover and celebrate the best stories at Sage Hill School in Newport Beach, California.Timeliness and authenticity matter! Learn why Daniel and his team treat school PR like a small newsroom—focusing on real-time, engaging content that makes an impact.Mastering Instagram storytelling – Sage Hill has doubled down on Instagram as its primary platform. Hea...

4 months ago

33 minutes

Mastering Social Media for Schools

School Social Media Management Made Easy with Sarah Loyd

Managing social media for your school shouldn’t feel overwhelming—good news, there’s a better way! In this episode, we dive into expert insights and a powerful tool that can help you streamline your process and save time. Tune in to learn: The Evolution of Social Media Management – How a journalist-turned-expert helps schools simplify their social strategy.Maximizing Efficiency – A game-changing tool that can cut social media workload by up to 80%.Nextdoor & Schools – How this often...

4 months ago

29 minutes

Mastering Social Media for Schools

Banish Imposter Syndrome and Embrace Your Professional Value with Sondra Whalen, APR

Building Trust and Credibility in School Communications - School PR is more than marketing; it’s about strategic storytelling and transparency to build trust. Sandra shares how her district rebuilt trust after a failed bond project, leading to a 71% approval on the next vote.Overcoming Impostor Syndrome in School PR - Many communicators feel unqualified due to the wide skill set required, but recognizing strengths helps build confidence. Sandra introduces the Dunning-Kruger Effect, showing ho...

4 months ago

44 minutes