Rodney Williams is the President and Co-Founder of SoLo Funds, a finance platform where community members can loan or borrow up to $625 directly from other community members. In this episode, you’ll learn the story behind SoLo Funds and how they’ve been able to reach 80% of their 2+ million users without paid advertising – a little something Rodney attributes to “the network effect.”

As the Head of Marketing at Muus Collective, Amanda Lulewicz leads the marketing vision, strategy, and execution of the startup’s first mobile fashion game, BELLEMINT. In this episode, you’ll hear about Amanda’s giant leap from EA to the women-owned startup, some of the challenges Muus Collective faced, and the powerful, symbiotic relationship they’ve built between their game and the retail brand, Revolve.

Norman Nielsen is the VP of Growth at Omio, a German-based company for booking tickets for trains, buses, flights, and ferries in Europe, the U.S., and Canada. Norman is a big proponent of leveraging AI to improve efficiencies at work and in his personal life. In this episode, you’ll learn about existing AI solutions and how to leverage them for different use cases, including growth strategies for engagement, audience segmentation, creative, and localization for new markets. Norman is also the co-host of the Leaderz of the New School Podcast.

Tomás Yacachury is the Strategic Partnerships and Supply Lead for Kayzen, a mobile DSP that allows companies to run mobile programmatic marketing in-house, and he is passionate about making mobile programmatic advertising accessible to anyone. In this episode, he shares what marketers stand to learn from Kayzen’s inventory indexes, such as the cultural nuances of where to get the most bang for your buck in different countries, and Kayzen’s School of Programmatic, which provides certifications for free. Tomás also shares case studies of how one grocer earned significant incremental lift tailoring their creatives to the gameplay of app categories and why a nail polish brand is advertising on mobile games.

What app verticals see the most resurrected users? What social networks are the best bang for your advertising buck? Where might the largest e-commerce brands spend their advertising budgets this holiday season? You might be surprised by the answers! Find out as Tommy interviews Seem Shah, the VP of Research and Insights at Sensor Tower, the largest data analytics platform providing insights on the trends shaping the global mobile app economy.