Join Craig and Allison Guido on this episode of Married with a Business as they interview Diana Okeefe, owner of Threads and Ink in Norwell, MA!  Diana shares her fascinating journey of business evolution: from her origin story starting in her parents' company, to striking out solo, and ultimately building the Threads and Ink team by bringing her husband into the fold, and then what came next.. It's a candid conversation about generational legacy, taking the entrepreneurial leap, and the dynamics of running a successful business. Threads and Ink is a family-owned and operated powerhouse with over 30 years of industry experience, specializing in custom embroidery, screen printing, and promotional items. Learn how their full in-house design and production shop allows them to serve corporations, teams, and government agencies with quality work and quick turnaround times. Tune in to hear how Diana navigated these transitions and what it truly takes to be "Married with a Business!" Follow the business on Instagram: https://www.instagram.com/threads.and.ink.norwell/ Check out their full collection: www.sportswearcollection.com/threadsinkcorp Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

Ever feel like you and your partner are speaking different languages when it comes to work? One of you is already on the next big idea while the other is still perfecting the to-do list. This episode is for you! Craog & Allison are diving into the fascinating world of work styles and how understanding these differences can be the secret to a smoother relationship. We'll explore common archetypes, from the big-picture visionary to the detail-oriented planner, and discuss how these natural inclinations can either create friction or become a powerful team advantage. We’ll even touch on how frameworks like the DISC or Enneagram can help you pinpoint your own and your partner's work personalities, turning potential conflicts into opportunities for collaboration. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

In this episode of Married with a Business Podcast, Craig and Allison dive into the idea of the Fall Reset. September often carries that back-to-school energy—bringing a mix of motivation, stress, and even a bit of anxiety as summer winds down and routines ramp back up. Craig and Allison explore why this shift can be challenging, from reduced daylight to increased demands at work and home, and share practical ways families and business owners can embrace the season with fresh energy. From small but powerful habits like decluttering, updating routines, and prioritizing family time, to business strategies like reviewing financials, launching fall-themed marketing, and boosting employee well-being, this episode is packed with tips to help you move into fall with clarity and confidence. Whether you’re a busy parent trying to ease the transition for your family, or a business owner looking to realign before the year-end rush, this conversation will give you the tools and encouragement you need to reset, refocus, and thrive this fall. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office! Links: http://audibletrial.com/BizMarried https://www.marriedwithabusiness.net/

In this episode of Married with a Business, co-hosts Craig and Allison tackle a topic that influences everything from your bank account to your relationships: positive self-talk. They explore how the way you speak to yourself can impact your appearance, actions, feelings, and success. Join them as they discuss how to recognize unhealthy self-talk and share actionable steps to cultivate a more positive and empowering mindset. Whether you're a business owner, a stay-at-home parent, or somewhere in between, this episode offers a roadmap to a healthier relationship with yourself. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/   

The Magic of Disconnecting: Why Your Business Needs You to Step Away This week on Married with a Business, as the Town Little League wraps up and big changes loom, we're talking about something we finally did: completely disconnecting for a whole week at Disney! We've preached the importance of "white space" – those short, intentional breaks – but a full week of truly stepping away from the business was a game-changer. For business owners, it often feels impossible to unplug. We get it. We've been there, still checking emails on "vacation." But as we navigate balancing our business with the fleeting moments of our boys' childhoods, the need to build in real disconnection becomes clearer than ever. In this episode, we're diving deep into why intentional disconnection is not just a luxury, but a vital strategy for your personal well-being and the long-term success of your company. We'll share our firsthand experience of what it was like to truly unplug, how it sparked fresh perspectives and boosted our creativity (hello, "shower syndrome" moments!), and why it's essential for preventing burnout, improving decision-making, and even enhancing productivity. You'll hear how stepping away strengthens your team by fostering delegation and revealing system gaps, ultimately making your business more robust. Plus, we'll explore how intentional breaks help you reconnect with your personal life and rediscover your "why." Drawing on research and our own journey of preparing for true time off (the "If I get hit by a bus book" is real!), we'll discuss practical ways to schedule, communicate, and empower your team so you can step away. Because when you return recharged, your business—and your family—will thank you for it. Tune in to discover how embracing intentional disconnection can be the magic spell for a healthier, more productive business and a richer personal life. Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/   

Tired of feeling like you're just drifting through life? On this episode of Married with a Business, we're diving deep into what it really means to define success on your own terms. We'll explore the big picture — like what truly matters in your life and the legacy you want to leave — and then get into the nitty-gritty of what brings you joy and how to leverage your strengths. We'll even share how to create a "Life Plan" to help homeowners actively design their future instead of letting life just happen. Because your definition of success is personal, and it's time to own it! Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

In this episode, we delve into the powerful lessons learned from the classic book "Who Moved My Cheese?" by Spencer Johnson. We share our experience facilitating a team workshop based on this insightful allegory, exploring how to navigate change effectively within the construction industry. Key Takeaways: Embrace Change as a Constant: We discuss how to shift from resisting change to proactively anticipating and adapting to it. The Importance of Observation and Agility: Learn how to stay alert to changing market conditions and adjust your strategies accordingly. Overcoming Fear and Resistance: We explore how to overcome the "Hem" mentality and embrace new opportunities with enthusiasm. Building a Culture of Adaptability: Discover how to foster a team environment that thrives on change and embraces new challenges. Practical Strategies for Implementing Change: We share actionable steps you can take to implement these lessons within your own business. Join us as we explore the profound impact of "Who Moved My Cheese?" and how it can empower you and your team to navigate the ever-changing construction landscape with confidence and resilience.   Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

Stop Trying to Clone Yourself: Implementing the Clockwork System for Small Business Success In this episode, we delve into the struggles of many small business owners: the constant feeling of being overwhelmed and the desperate need to break free from the day-to-day grind. We explore the concept of "cloning yourself" – delegating effectively and training your team to take on key responsibilities. Inspired by the book "Clockwork" by Mike Michalowicz, we discuss a proven methodology for documenting and optimizing your business processes. And hw we have used it to learn how to: Identify and prioritize key systems for improvement. Capture your systems with clear and concise documentation (flowcharts, SOPs, videos). Train your team effectively and build a robust system for ongoing improvement. Overcome common challenges and implement the Clockwork System in a sustainable way. This episode will empower you to take control of your time, build a more efficient and scalable business, and finally achieve the freedom you deserve. Listen now and start your journey towards a more streamlined and successful business! Keynotes: Delegation & Training Business Process Optimization Clockwork System Small Business Growth Time Management Increased Efficiency   Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

This episode dives into the inspiring world of the Women in Construction conferences. Host Allison reflects on her experience as a speaker and attendee, surrounded by exceptional female leaders in the industry. At several conference for WOmen in Business in 2024  Why We Need Conferences Like WIR+CC, ProNewEngland, and South Shore COnference for Women The episode explores the critical role of events for Women in Business (like WIR+CC) in fostering collaboration and growth for women in business and especially construction. With women comprising only 10.9% of the construction workforce, these conferences provide a unique space for: Mentorship and Support: Seasoned leaders share their journeys and empower the next generation. Balancing Work and Life: Strategies for managing demanding careers and personal responsibilities are discussed. Overcoming Imposter Syndrome: A powerful roundtable session tackles this prevalent challenge. Leading with Heart: Learn how to lead authentically and find your unique voice. Building Strong Teams: Discover methods to identify and address growing pains within your team.   Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

In this episode, we sit down with Victoria Robillard, a financial advisor with Edward Jones, to discuss the importance of financial planning for couples. Victoria shares valuable insights on how couples can work together to achieve their financial goals, from budgeting and saving to investing and retirement planning. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

Let's talk about the ups and downs of working with your spouse! In this discussion, Craig & Allison explore some common pitfalls to avoid and share tips for maintaining a healthy work-life balance and a strong relationship. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

Let's dive into the art of understanding your perfect customer! In this discussion, we'll explore some of the strategies we have used to define our ideal client and how we can reach them, from demographics and psychographics to their pain points and desires. By pinpointing who your target audience is, you can tailor your marketing efforts, refine your products or services, and build stronger, more meaningful relationships with your customers. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/    #IdealClientProfile  #CustomerCentricity  #TargetMarket

We get all excited when we take on a new project or decide to start working on resolving a pain point or friction point in the company and then something happens that stalls or stops us and we feel like we are sliding backwards.This week Allison and CRaig are talking about that feeling like you are taking 1 step forward and 2 steps backwards. And how can we remember   "Progress is not about being perfect; it's about being better than you were yesterday." especially when we are in the thick of it.  Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

We all go through it - those late-night moments of worry, doubt, or overwhelm, both in business and life. But who do you turn to when the world feels a little too much to handle on your own? In this episode of Married with a Business, we're getting personal! We'll be talking about the power of having a strong 2am person in your corner. That one person you can call, text, or vent to at any hour, knowing they'll be there with unwavering support, a listening ear, and maybe even a much-needed dose of tough love. Tune in to hear us discuss: The importance of having a 2am person: Why having someone you can truly rely on is essential for success and well-being. How to identify your 2am person: The qualities to look for in this crucial relationship. Building a strong 2am connection: Tips for fostering a supportive and reciprocal relationship. Our own 2am person experiences: We'll share personal stories about the people who have been there for us through thick and thin. Whether you're searching for your own 2am person or want to strengthen an existing bond, this episode is a must-listen! You might just discover the secret ingredient to navigating life's ups and downs with a whole lot more support and a little less stress.   Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

Married with a Business: Conquering Baltimore at The Pinnacle Experience! Ever dreamt of taking your business to the next level? We just returned from The 2024 Pinnacle Experience by ProRemodeler in Baltimore, and let us tell you, it was a game-changer! In this episode, we'll be diving deep into our experience at this exclusive event for remodeling rockstars. We'll share what we learned from industry leaders, the cutting-edge trends we discovered, and the actionable takeaways that will propel our business forward. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with valuable insights you won't want to miss! We'll discuss: Pro tips from the pros: We'll share the best business growth strategies we gleaned from the event. Networking with the best: The connections we made and the inspiration we found at The Pinnacle Experience. Tune in and get ready to take your business to new heights alongside us! #LevelUpYourBusiness #RemodelRockstars #MarriedwithaBusiness #PinnacleExperience24 #ProRemodeler #RemodelingIndustry #BaltimoreRemodeling #BuildYourOwnExperience #RemodelingLeaders #HomeImprovement Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/ 

In this episode, we delve into the pivotal decision faced by many small business owners: buying a building for their operations. Join us as we explore the strategic advantages of ownership over leasing, essential financial preparations, and the intricate process of selecting the right property. We'll uncover key insights on navigating financing options, negotiating the purchase, and ensuring a smooth closing. Through expert advice and real-world case studies, discover how to effectively manage your new property and propel your business towards long-term success. Whether you're weighing the pros and cons or ready to take the leap, this episode equips you with the knowledge and confidence to make informed decisions for your small business's future. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

As Allison kicks off an in person, small group Mastermind at home. Allison and Craig talk about their journey through the last 20 years in industry specific and not Mastermind groups for Almar Building & Remodeling. They will share what they think are some key benefits, and lessons learned and how mastermind groups offer a unique blend of support, guidance, and challenge that can be very helpful for personal and professional growth.    Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

Imagine a central command center for your business. That's what a dashboard can be. It consolidates all your important data from various aspects of your business into one easily digestible display. In this episode Allison and Craig from Almar Building & Remodeling discuss our love of dashboards, what types we have and why we use them. Let’s see how dashboards can be game-changers for keeping track of your business.  Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

When most folks think of friction, they probably think of middle school science class. But if you’re a customer experiencing professional, “friction” you're talking about customer pain points or frustration. This week Craig & Allison talk through their experience working with the team to identify and come up with solutions to address friction that impacts customers’ relationship with a business. Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/

What’s working? What’s not? Every year we like to step back and talk about these things and start planning what we want to work on over the next 12 months. Asking ourselves if twelve months from now this is no longer an issue where our business will be. In the episode we talk about our recent meeting and how they have evolved over the last decade from just Craig & Allison to include our team members.  Tune into #MWB to learn that and more about working with your spouse/partner not only at home but also at the office!    Links: http://audibletrial.com/BizMarried  https://www.marriedwithabusiness.net/