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Marketshare

The Real Network

20 episodes

8 months ago

Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Reg Lascaris is the co-founder of TBWA Hunt Lascaris, South Africa’s premier communication and marketing group. He is the former Regional President for Africa, Middle East and Mediterranean Region, board member for TBWA Worldwide and TBWA board in New York. He continues to sit on several boards and consults to major brands. Reg has won numerous prestigious marketing awards including EY Finalist 'Entrepreneur of the Year', 'Person of the Year Award; and the FM 'Lifetime Achievement Award'. He has also co-authored 5 bestselling books with his 6th and most recent book, 'Lessons from the Boot of a Car' being a no.1 bestseller.

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Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Reg Lascaris is the co-founder of TBWA Hunt Lascaris, South Africa’s premier communication and marketing group. He is the former Regional President for Africa, Middle East and Mediterranean Region, board member for TBWA Worldwide and TBWA board in New York. He continues to sit on several boards and consults to major brands. Reg has won numerous prestigious marketing awards including EY Finalist 'Entrepreneur of the Year', 'Person of the Year Award; and the FM 'Lifetime Achievement Award'. He has also co-authored 5 bestselling books with his 6th and most recent book, 'Lessons from the Boot of a Car' being a no.1 bestseller.

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Episodes (20/20)

Marketshare

How to Manifest Success (John Hunt)

Their story started way back in 1983 when two young guys, short on cash but big on dreams, decided to start an advertising business. Reg Lascaris and John Hunt take a nostalgic trip back in time, as they discuss some of the campaigns that put their company on the global map.

4 years ago

27 minutes 25 seconds

Marketshare

Signals & Patterns (Anton Musgrave)

If someone told you that you could create a better tomorrow by understanding the future, you’d probably agree. But how do we do that? This week, Reg Lascaris speaks to futurist Anton Musgrave.

4 years ago

23 minutes 21 seconds

Marketshare

A True Maverick (Branko Brkic)

He came to South Africa in 1991, from what was then known as Yugoslavia, and he has since turned the news industry on its head. Reg speaks to Branko Brkic, editor-in-chief and founder of The Daily Maverick.

4 years ago

17 minutes 57 seconds

Marketshare

Bonus: Branko Brkic (mini episode)

Ahead of the release of Reg's full interview with Daily Maverick's Branko Brkic, we're sharing his thoughts on the recent unrest and looting in KwaZulu-Natal and Gauteng, in this special mini bonus episode.

4 years ago

3 minutes 43 seconds

Marketshare

A Business that Improves with Age (Marc Kent)

In its simplest form, it's really just fermented grape juice. But what makes this drink complex and extremely enjoyable, is the artist who creates it. Reg Lascaris chats to one of South Africa’s legendary wine makers - Marc Kent.

4 years ago

19 minutes 38 seconds

Marketshare

Flexing those Entrepreneurial Muscles (Boris & Sandra Leyck)

If someone told you that you could get your perfect body, gain strength and muscle... and all it would take was 20 minutes a week, would you believe them? Well, Boris and Sandra Leyck say they can do exactly this. Join Reg this week as he goes behind the scenes of one of South Africa's fitness franchise success stories.

4 years ago

17 minutes 11 seconds

Marketshare

Don't Judge an Accountant by his Cover (Grattan Kirk)

How does an Irish accountant become the CEO of South Africa’s largest chain of book stores? Reg chats to Grattan Kirk about the state of reading in the country, how book sales have been impacted by Covid-19, and the future of books in a digital world.

4 years ago

19 minutes 46 seconds

Marketshare

Purpose beyond Profit (Brett van Aswegen)

Inspired by the fiercely customer centric practices of Amazon’s Jeff Bezos, Brett van Aswegen believes that the purpose of a company cannot be to make profits for shareholders... but that profit should be an outcome. Reg Lascaris delves into the brain of the South African CEO of Wonga.

5 years ago

20 minutes 33 seconds

Marketshare

The Science of Creativity (Nathan Reddy & Adam Byars)

They have done brand work for countries, banks, cars, drinks and almost every category that exists. Reg Lascaris speaks to Nathan Reddy and Adam Byars from Grid Worldwide about creativity, agility, brand fragility and the future of advertising.

5 years ago

27 minutes 34 seconds

Marketshare

Open for Business (Sisa Ntshona)

When your industry - the biggest in the world - is facing an existential crisis, who can you bank on to help steady the ship, and ensure that a once growing sector returns to its former place in the South African sun? Reg chats to Sisa Ntshona, the CEO of South African Tourism.

5 years ago

32 minutes 28 seconds

Marketshare

On Media, Marketing & Life (Jeremy Maggs)

This week, Reg Lascaris turns the mic on someone who usually asks the questions. Jeremy Maggs is a legendary journalist who has become well known across multiple platforms over the years, and he shares stories and experiences from his life in the media.

5 years ago

28 minutes 24 seconds

Marketshare

An Innovative Spirit (Simone Musgrave)

What do you do when facing imminent retrenchment... do you turn to drink? That's exactly what Simone Musgrave did by using her innovative skills to create her own drinks company. Find out how she forged her own path in this male-dominated arena, and how following your passion can lead to your true purpose.

5 years ago

19 minutes 34 seconds

Marketshare

Rebranding a Country (Peter Economides)

How do you rebuild a country whose government was corrupt, whose economy collapsed, whose unemployment rate was more than 25%... a country whose young people were leaving in droves, looking for new opportunities? No, we're not talking about South Africa - but it took a South African to get the job done. This story is the subject of a documentary movie called Freedom Besieged by Canadian director, Panayotis Yannitsos. Apart from Peter Economides, the film features Noam Chomsky, Peter Diamandis (Singularity University), the Greek Prime Minister, Jordan Peterson and others. It is also a case study included in course material at a few major universities, including McGill in Montreal.

5 years ago

19 minutes 53 seconds

Marketshare

A Culture Blueprint (Ian Fuhr)

Is culture more important than strategy? To create a successful business, knowing your purpose is key. It's about putting people before profit, and service before reward. Find out why chasing the money doesn't work, and many other lessons from Ian Fuhr.

5 years ago

26 minutes 49 seconds

Marketshare

The Experience Economy (Esh Naidoo)

There's a club that unites people from all over the world. And it's the oldest club of its kind that exists. So how does a brand that is synonymous with dining out, wine, and travel survive the current pandemic? Reg Lascaris chats to Esh Naidoo about the oldest charge card in the world.

5 years ago

22 minutes 40 seconds

Marketshare

Taking a Leap of Faith (Gavin Heron)

How does someone who has worked as an advertising strategist all over the world, and run a company in China, turn to rubbish? Gavin Heron took a leap of faith (in his business idea and partners) and recycled himself as an eco-warrior. Gavin tells Reg about the skills he learned from working in advertising for many years, and the new wisdom he has gained after starting a new company with his wife.

5 years ago

24 minutes 21 seconds

Marketshare

The Value of a Good Idea (Greig Jansen)

How valuable is an idea? Probably not at all, unless it's properly executed. Someone who did just that is Greig Jansen. He shares his story of coming up with an idea for a healthier soft drink, and how he grew it into a successful business.

5 years ago

21 minutes 36 seconds

Marketshare

Big Change brings Great Opportunity (Josh Dovey)

Is the traditional media industry collapsing... or is it just changing radically? How has the global pandemic affected an already struggling sector? In a world of influencers and social media boycotts, where should one even spend their marketing budget? Reg speaks to the CEO of OMD Africa, Josh Dovey, to get his take on where things are going.

5 years ago

19 minutes 46 seconds

Marketshare

People, Passion & Perseverance (Nick Davies)

Nick Davies started out in the furniture business, and now he makes sparkling wines. He talks about his journey with Reg Lascaris on this episode of Marketshare, and shares some tips on how to make your small business succeed in an unpredictable world. Plus a few interesting stories from the wonderful world of MCC.

5 years ago

27 minutes 45 seconds

Marketshare

Coming soon... Marketshare with Reg Lascaris

Who are the people behind the brands? What are the marketing and business trends both locally and globally? Hosted by advertising icon Reg Lascaris, Marketshare is a broad-based podcast talking to thought leaders and decision makers who have influenced the way brands are built and positioned in the market. Coming soon on CliffCentral.com...

5 years ago

33 seconds