Welcome back to Marketing vs. Sales! It's been a tick. While Doctor Dave has been working feverishly on his project of passion and welcoming in new family, Ramblin' Rob has been developing a workshop to add to his Minimum Viable Product and focusing on overcoming the very barriers he speaks to in this issue. Rest assured listeners, more content is on the way at much shorter intervals. This issue is so important for those of us who might have some self-doubt and listen ...

A special issue and re-broadcast of "You Don't Have to Say No!" from 1998! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and ideas that brought Beyond the Walkaround into being in 2014. A little nostalgic and designed for Saturn stores prior to the brand being terminated, it gives great insight into modern sales and what might have been and still could be. Don't mi...

Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times. However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild). As we move forward through these last few issues and foreshadow the pricing of the Minimum Viable Product, which is to come ne...

In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted. Doctor Dave takes the lead and defines those who will be the most receptive and rewarded from creative Mentorvention. By the way, Mentorvention is introduced in it's book form, published on Amazon and available for all right now! Please pick up your copy as soon as you can and give your reviews. If you wish to take contr...

Hamilton Sales Training has been the project of passion for Rob over the past decade. It has been there, in maybe several forms, without the butcher paper pulled down. But now, with the help of Doctor Dave's EPIER situation analysis, the whole project will begin to take form! Have a great holiday season listeners and join us back in January 2025!

Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen. It is vital. Doctor Dave speaks about a minimum viable product and a minimum viable audience. It is a mistake to attract everyone in the world, but who is next? Who is the next...

Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique. Doctor Dave improves on the mission statement for Hamilton Sales Training... "To alter the careers of sales consultants for the better by providing materials teaching advanced methods."&...