Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin, Chief Brand and Sustainability Officer at Rehlko, about brand transformation and B2B marketing innovation.
Francis discusses his career from P&G and L'Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while establishing independence. The conversation explores the opportunity in residential power generation, competing as a challenger brand against industry giants, and why Francis believes B2B marketing offers more opportunities than consumer marketing.
Best Buy CMO, Jennie Weber also joins Jenny in a mid-episode sidebar discussion on the latest innovations for the Best Buy Ads retail media network and their latest campaign "We Got Next." Sponsored by Best Buy Ads.
What You'll Learn:
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO role, and why they joined forces to help rewrite the narrative around marketing leadership. From efficient capital allocation to building trust in the C-suite, these leaders share candid insights about what it really takes to succeed as a modern CMO.
These marketing leaders delve into their distinct career paths, the evolving responsibilities of a CMO, and their collaborative effort to reshape the perception of marketing leadership. They offer frank perspectives on the true requirements for success as a contemporary CMO, covering topics from effective capital allocation to fostering C-suite trust.
What you'll learn:
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms.
She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount.
What You'll Learn:
Learn more about miniMBA courses HERE
Hosted on Acast. See acast.com/privacy for more information.
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson, world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them.
What You'll Learn:
Hosted on Acast. See acast.com/privacy for more information.
"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole."
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world.
Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and EA before joining Hasbro two years ago. The conversation explores Hasbro's transformation from a traditional toy company to a diversified entertainment portfolio spanning physical toys, digital gaming, and trading cards through Wizards of the Coast. Jason discusses how the company navigates generational shifts in play patterns and how marketing must adapt to serve different audiences across multiple business lines.
What You'll Learn:
Jason Bunge serves as Chief Marketing Officer at Hasbro, where he leads marketing strategy across the company's diverse portfolio of toys, games, and entertainment properties. Previously, he held senior marketing roles at EA Games, Riot Games, Microsoft, Trulia, and Skype. He holds an MBA from Harvard Business School and brings experience across both B2B and consumer marketing in technology and entertainment industries.
Hosted on Acast. See acast.com/privacy for more information.
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young, CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year revenue growth and changing the future of marketing.
What You'll Learn:
Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify
Hosted on Acast. See acast.com/privacy for more information.
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham, CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to success
What You'll Learn:
Hosted on Acast. See acast.com/privacy for more information.
What if you could transform your organization’s approach to AI while building a global brand?
In this episode of Marketing Vanguard, host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging technologies or a marketing leader seeking to balance global reach with local relevance, this conversation offers invaluable insights into the future of tech-driven marketing.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape.
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein, CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningful experiences that resonate in an uncertain world. Whether you're navigating budget constraints, technological disruption, or cultural pitfalls, this conversation offers essential insights on staying relevant while maintaining authenticity.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impact. Whether you're managing heritage brands or building new ones, this conversation offers invaluable insights on taking calculated risks, embracing inclusivity, and transforming your company from a house of brands to a branded house.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment to meaningful content that drives both cultural impact and commercial success. A must-listen for marketing leaders seeking to understand how heritage brands can stay relevant while maintaining their core mission.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
What if you could transform your marketing leadership journey through purpose and passion?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie Dery, CMO of AG1 (formerly Athletic Greens), for a masterclass in brand building and creative leadership. Drawing from his impressive journey through R/GA, Uber, and YETI, Paulie shares invaluable insights on why running toward challenges breeds creativity, how to maintain brand authenticity in a rapidly evolving market, and why great products paired with strong storytelling create a lasting impact. Whether you're navigating industry disruption or building community-driven brands, this conversation offers a candid look at how creativity remains the driving force behind successful marketing in today's landscape.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global Consultancy
In this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO looking to drive organizational change or a marketing leader interested in the future of brand building, this conversation offers valuable insights on leading through disruption and maintaining human connection in an increasingly tech-driven world.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?
In this episode of Marketing Vanguard, Jennifer Weissman, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond traditional gaming.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies?
In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many model to many-to-many, and how AI can be used as an enabler—not a disruptor. Whether you're steering a global brand or aspiring to lead one, this conversation offers a masterclass in purpose-driven marketing, cultural relevance, and driving growth through innovation. Discover how legacy brands like Dove stay culturally relevant and purpose-driven in today’s digital-first world.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
What does it take to lead a legacy beauty brand in a world obsessed with trends?
In this episode of Marketing Vanguard, Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen, Chief Marketing Officer and SVP, Intelligent Devices Group and International Markets at Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the AI PC category, implementing comprehensive AI governance across marketing operations, and driving innovation through products like solar-powered laptops and rollable screens. Whether you're navigating AI integration in your organization or seeking insights on global marketing leadership, this conversation offers valuable perspectives on embracing change and creating technology categories that don't yet exist.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder, CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares invaluable insights on driving business growth through data-driven marketing, building effective pricing ecosystems, and leading organizational transformation. Whether you're managing discretionary purchases or essential services, this conversation offers practical strategies for connecting marketing initiatives directly to business outcomes.
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce.
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan, CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to drive engagement, and why meeting consumers in their preferred digital spaces is crucial for modern marketing success. Whether you're navigating the transition from 2D to 3D marketing or seeking ways to create more impactful customer experiences, this conversation offers valuable insights into the future of digital brand engagement and virtual commerce.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
Hosted on Acast. See acast.com/privacy for more information.
