Instagram’s new AI video filters look cool—but are they actually worth your time?

In this episode of Marketing Trends Now, we’re throwing the hype into neutral and taking a real look at Meta’s new Restyle tool. It promises comic book-style edits, dreamy overlays, and surreal transformations for your Reels. But here’s the thing: just because you can use it, doesn’t mean you should.

You’ll learn:

• What the Restyle feature actually does—and who it’s for
• Three smart ways to use AI video effects that actually support your content strategy
• The difference between scroll-stopping visuals and strategy-breaking distractions
• How to avoid hiding behind filters and losing trust with your audience
• Why early adoption of tools like Restyle can give your content a visibility boost

Bottom line? AI is a tool—not a shortcut. And in this episode, I’ll help you decide when to use it, when to skip it, and how to stay true to your message in the process.

Let’s make your marketing smarter—not just shinier.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

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