Let’s be honest—nobody’s impressed by another boring AI-generated post. But it’s not AI’s fault—it’s the prompt.

In this episode, I’m sharing the exact formula I use to turn boring, robotic AI output into sassy, strategic, audience-focused content that actually sounds like me and performs like a pro.

Whether you’re using ChatGPT, Claude, or anything else—this episode will help you stop blending in and start standing out.

Key Takeaways:

• The most common prompt mistakes creators and marketers make
• The 3 types of prompts that are working right now
• Why AI is your new marketing intern—and how to manage it
• How to implement Katie's 4C Prompt Formula: Clarity, Context, Constraints, Call to Action
• Why “AI Content” should just become “great content” in 2026 and beyond

Timestamps:

00:00 Introduction: The Problem with Generic Content

00:13 The Power of AI in Marketing

00:27 Welcome to Marketing Trends with Katie Brinkley

00:46 Rethinking AI Usage in 2025

01:31 The Importance of Effective AI Prompting

02:25 Using AI as Your Marketing Intern

02:54 Three Effective AI Prompting Techniques

04:56 Common AI Prompting Mistakes

05:23 The Four C Prompt Formula

07:43 The Future of AI in Content Creation

08:31 Conclusion: Elevate Your Content with AI

Want to stop settling for boring content that sounds like everyone else? Use the 4C Formula to level up your prompts, sharpen your voice, and let AI work with you, not just for you.

For real-world tested prompts and frameworks to plug into your business, head to https://yournextstep.agency/

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

You’ve heard it a dozen times—“thumbnails don’t matter for Shorts, they autoplay anyway!”

But if you want real growth on YouTube, that mindset is costing you views, clicks, and subscribers.

In today’s episode, I break down the truth behind YouTube Shorts thumbnails—where they still show up, how they drive engagement, and exactly how to design them for mobile-first success.

Key Takeaways:

• Why thumbnails are still critical for search, channels, and suggested videos
• The psychological principle that makes thumbnails work
• The essential ingredients of a high-converting thumbnail
• The biggest mistakes creators make with YouTube Shorts thumbnails
• How to AB test your way to better CTR and stronger performance

Timestamps:

00:00 Introduction: Do Thumbnails Matter for Shorts?

00:25 The Importance of Thumbnails in YouTube Shorts

01:19 Creating Effective Thumbnails

02:57 Design Essentials for Thumbnails

04:42 Testing and Optimizing Thumbnails

06:27 Common Thumbnail Mistakes to Avoid

06:57 Conclusion: Boost Your Channel with Better Thumbnails

If you're serious about growing your brand on YouTube, your thumbnail can’t be an afterthought—it’s your handshake, your mini billboard, and your best shot at stopping the scroll.

Need a thumbnail workflow that saves time and boosts views? Let's map it out together at Next Step Social & Podcasting.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

I’ll say it — this might be the biggest shift in how we use the internet since Google launched.

In this episode, I’m breaking down what ChatGPT Atlas really is, how it’s different from traditional browsers, and why it could completely change the way you work, research, and create online.

Atlas isn’t just a browser — it’s a workspace powered by AI. It learns your patterns, helps you multitask smarter, and lets you run your entire workflow from one place. No more switching tabs. No more losing focus. Just clarity, efficiency, and creativity — all in one window.

We’ll talk about what this means for small business owners and marketers, why this launch matters, and how it might be the beginning of a brand-new era for content creation and productivity.

If you’ve ever wished your browser could think with you instead of slow you down, this episode is your sign to pay attention.

Key Takeaways:

• What makes ChatGPT Atlas different from Chrome, Safari, and Edge
• How “Agent Mode” could automate your everyday business tasks
• Why context-aware browsing changes everything for marketers
• How to start experimenting with AI-driven workflows today

Timestamps:

00:00 Introduction: The Tab Overload Dilemma

00:29 Meet Atlas: The AI-Powered Browser

01:40 Deep Dive: Features of ChatGPT Atlas

04:33 Privacy and Control: How Atlas Handles Your Data

05:40 Agent Mode: Your Virtual Assistant

06:31 The Competitive Landscape of AI Browsers

07:38 Conclusion: Embrace the Future of Browsing

Check out ChatGPT Atlas and let me know how you think it can help your business. I’d love to hear what workflows or ideas you’d love to streamline with AI-powered browsing.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/marketingtrendsnow/

Hosted on Acast. See acast.com/privacy for more information.

52% of social media professionals say they only use free AI tools. And 62% don’t plan to upgrade anytime soon. So… is that smart strategy—or missed opportunity?

In this episode, I’m breaking down the real difference between free and paid AI tools, what’s worth the investment, and how to make sure your tech stack is actually helping you grow.

Whether you’re bootstrapping or scaling, this one’s for you.

Key Takeaways:

• What the 2025 AI & Social Media report says about free tool usage
• Why agencies are investing—but solopreneurs aren’t (yet)
• When free tools are enough—and when they’re slowing you down
• The paid upgrades that are actually worth it (and when to make the switch)
• A mindset shift: Think of AI as a junior hire, not a subscription

Timestamps:

00:00 Introduction: The Surprising Stats on AI Tool Usage

00:21 The Big Question: Are Free AI Tools Enough?

00:34 Welcome to Marketing Trends with Katie Brinkley

01:03 Free AI Tools: What They Offer and Their Limitations

02:40 Paid AI Tools: Who's Investing and Why

05:13 When to Stick with Free and When to Invest

06:59 Conclusion: Making Smart AI Investments

If you’re constantly hitting usage limits, reworking AI content, or missing insights—you’re already paying. Just not with money. It’s time to audit your AI stack. Want help building a content system that scales with smart tech? Head to yournextstep.agency.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

Hosted on Acast. See acast.com/privacy for more information.

We just got another glimpse of the future of content—and it’s not coming from a camera crew. It’s coming from a prompt.

In this episode, I’m diving into the launch of Sora 2, the AI video generator that’s creating full-blown studio-quality video from a simple script. I’ll break down what it means for business owners, where it fits in your content strategy, and what you should (and shouldn’t) be using it for.

If you’ve been dreaming of video content without the cost, editing, or scheduling headaches—this one’s for you.

Key Takeaways:

• What Sora 2 is and why it matters for marketers
• Why OpenAI is targeting creatives, not corporations
• Where AI video fits into a smart content system
• The ethical and brand risks of jumping in too fast
• A realistic way to test and implement AI video tools in 2025

Timestamps:

00:00 Introduction to Sora Two: Revolutionizing Video Creation

00:42 What is Sora Two?

03:20 Real-World Applications and Benefits

04:38 Practical Tips for Using Sora Two

06:53 Current Status and Future Predictions

07:40 Conclusion and Takeaways

AI video isn’t just for the big brands anymore. If you’re building a personal brand, an agency, or an audience—Sora 2 could be your new secret weapon.

But only if you know how to use it strategically.

Want help mapping AI into your content workflow? Let’s build it together at Next Step Social & Podcasting.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

Hosted on Acast. See acast.com/privacy for more information.

AI promises speed. But does faster content equal better content? In this episode, we’re diving into one of the biggest content strategy debates of 2025—quantity vs. quality in the age of AI.

Using data from Metricool’s 2025 Social Media report, I’m sharing the reality behind AI content creation: what works, what’s risky, and how to actually strike a balance between speed and substance. Whether you’re drowning in content or stuck in perfectionism, this is the episode your workflow needs.

Key Takeaways:

• 79% say AI helps them create more content—but is it quality?
• Why speed alone isn’t a strategy that converts
• How to track whether AI content is actually working for you
• Why “editing for voice” is the difference between forgettable and magnetic
• The 3-step framework to balance fast content with real results

Timestamps:

00:00 Introduction: The Promise and Question of AI Speed

00:44 The AI Content Revolution: Speed vs. Quality

01:40 The Benefits of Speed in AI Content Creation

02:59 The Quality Dilemma: Is AI Content Good Enough?

05:02 Striking the Balance: Practical Tips for Using AI

06:20 Conclusion: Embrace AI with Your Unique Voice

07:50 Challenge and Call to Action

Here’s the deal: speed without strategy is just noise. If you’re using AI to save time but not seeing engagement, this episode will help you course-correct.

Need help building a smart, high-converting content workflow using AI the right way?

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/share/g/1CYmpkwvEj/

Hosted on Acast. See acast.com/privacy for more information.

Are you part of the 96% already using AI to market smarter?

If you're still on the fence about using AI in your marketing workflow, this episode is your wake-up call. A brand-new industry report shows that 96% of social media professionals are already using AI—every single day.

In this episode of Marketing Trends Now, I’m diving into what that means for small business owners like us. You’ll hear real-world examples, practical takeaways, and the three easiest ways to start using AI today—without losing your authenticity.

What You’ll Learn:

• Why AI is no longer optional for business owners
• The top 3 use cases every marketer is tapping into daily
• What “adaptation” means and why it matters across platforms
• How creators and solopreneurs are using AI to scale
• My 3-step challenge to start using AI with purpose this week

Timestamps:

00:00 Introduction: The AI Revolution in Social Media

00:51 The 96% Club: AI Adoption in Social Media

01:27 Practical AI Applications for Your Business

06:08 Real-Life Examples of AI in Action

07:27 Top Three AI Strategies to Implement Now

08:45 Conclusion: Embrace AI to Stay Competitive

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

You're showing up on social, cranking out Reels, trying to beat the LinkedIn algorithm—but your content still feels like it’s not getting traction. The problem? You're ignoring the highest-leverage content channel in 2025: podcasting.

In this solo episode, I break down:

• Why podcasting is still a blue ocean (and how Neil Patel proved it)
• How to multiply your reach with video podcasting
• Why podcasting drives real trust and deeper engagement than social media ever could
• And how to create a full-blown content engine from just one episode

Whether you're podcast-curious or ready to go all in, this is your permission slip to press record.

Key Takeaways:

• Only 4.5M podcasts exist compared to 1B blogs—most podcasters quit before episode 10
• Podcast listeners are affluent, loyal, and highly engaged—perfect for B2B, coaches, and product-based brands
• Video podcasting multiplies discoverability through YouTube + SEO
• Podcast episodes can be repurposed into 10+ content touchpoints
• You don’t need a studio—just your voice, a message, and consistency

Timestamp:

00:00 Introduction: The Future of Content Marketing

00:44 The Untapped Potential of Podcasting

01:31 Why Podcasting is a Blue Ocean for Growth

02:15 The Power of Podcast Audience

03:17 The Impact of Video Podcasting

04:08 Podcasting as a Branding Engine

05:15 Consistency and Simplicity: Keys to Podcast Success

05:19 Maximizing Content from Your Podcast

06:00 Getting Started with Podcasting

07:16 Conclusion: Embrace Podcasting Now

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#PodcastMarketing #ContentStrategy #AuthorityMarketing #EntrepreneurTips

Hosted on Acast. See acast.com/privacy for more information.

Hashtags: dead or just misunderstood? If you’ve been stuffing 25 of them into every post hoping for a viral moment… this episode is your wake-up call.

In 2025, hashtags aren’t what they used to be—and I’m here to break down what’s changed, what still works, and what you should be focusing on instead. From the rise of AI-driven discovery to caption-based SEO, we’re diving into the truth behind the algorithm and how to stay relevant without looking outdated.

I’ve been using hashtags strategically for 10+ years, and in this episode, I’m telling you exactly how my strategy has shifted—and how yours should too.

Key Takeaways:

• The Instagram update that changed hashtag functionality forever
• Why hashtags no longer boost your reach (and what does instead)
• 3 smart ways hashtags still work in 2025
• The new metrics that matter for reach and visibility
• Why keyword-rich captions outperform hashtag dumps
• When and how to use branded hashtags effectively
• A simple content audit to clean up your current hashtag strategy

Timestamps:

00:00 Are Hashtags Dead?

00:17 The Evolution of Hashtags

00:43 Welcome to Marketing Trends

01:03 The Role of Hashtags Today

01:31 Why Hashtags No Longer Drive Reach

02:33 The New Purpose of Hashtags

04:16 Effective Strategies Beyond Hashtags

06:16 How to Use Hashtags in 2025

07:19 Hashtags Across Different Platforms

07:48 Conclusion and Final Thoughts

Before your next post goes live, ask yourself: am I using hashtags as a strategic label… or as a crutch? This episode gives you the clarity (and the strategy) to make your content work smarter—not harder.

Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Think YouTube is oversaturated? Think again.

In today’s episode, I break down what’s actually working on YouTube right now—and what’s holding most creators and entrepreneurs back. If you’ve been stuck in perfectionism, chasing trends, or trying to “delegate your way” to growth, this is your wake-up call.

We’re talking:

• What YouTube’s algorithm really wants in 2025
• The mindset shift from viral to visible
• Why general content gets general results
• How to use search, story, and strategy to create bingeable, high-converting content
• The 3 metrics that actually move the needle

This episode will help you rethink YouTube as a lead generation machine—not just another social media platform.

Timestamps:

00:00 Introduction: The Hidden Power of Podcasting

00:43 Why Podcasting is Still a Blue Ocean

02:21 The Loyal and Affluent Podcast Audience

03:26 The Power of Video Podcasting

05:20 Consistency and Simplicity: Keys to Podcast Success

05:37 Maximizing Content Through Podcasting

06:23 Getting Started: Tools and Tips

07:42 Conclusion: The Deep Impact of Podcasting

If this episode got your wheels turning, share it with a friend and subscribe so you never miss an update. And if you're ready to take YouTube seriously but want a strategy that doesn’t rely on guesswork, head to yournextstep.agency and let’s build your growth plan together.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Reels ruled 2023, but in 2025? Not so much.

In this episode, I break down why more reels aren't the answer—and how Instagram's algorithm has changed in ways most marketers aren’t ready for. We’ll dive into what’s actually working now, how to shift without burning it all down, and why carousel posts might be your new best friend.

This one might step on a few toes, but if you're still stuck in last year’s strategy, it’s time for a serious content upgrade.

Key Takeaways:

• Reels reach is down by 20% year-over-year; photo and carousel post reach is up 21%.
• Over-posting Reels with low engagement is triggering algorithmic penalties.
• Carousel posts (especially educational + story-driven ones) are on the rise—especially with Instagram expanding limits to 20 slides.
• A single strong carousel can outperform five mediocre Reels.
• Focus on saves, shares, and comments—not vanity metrics like likes.

Timestamps:

00:02 – Why Reels might be hurting your reach

00:30 – New stats from Metricool’s 2025 study

01:45 – What changed in the Instagram algorithm

03:10 – Carousel posts: the surprising comeback

04:45 – How to shift your content strategy without starting over

06:20 – The 4-post content system

07:05 – The real metric that matters in 2025

08:00 – How to turn long-form into carousels

Enjoyed today’s episode? Make sure to follow the podcast and share it with someone still chasing trends instead of building strategy. For more step-by-step guidance, visit katiebrinkley.com or connect with me on Instagram.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

New Instagram features just dropped—are they worth your time?

Instagram recently rolled out two new features: the Repost button and the Friends Map. While they’re being marketed as tools to help you “connect with friends,” they can also be strategic tools to expand your brand’s reach—if you know how to use them.

In this episode of Marketing Trends Now, I’ll break down exactly what these features are, how they work, and how small business owners, local brands, and content creators can leverage them to increase visibility without having to create more content.

Key Takeaways:

• What Instagram’s Repost button actually does—and why it’s different than Stories
• How to make your content shareable (on purpose)
• How to use Friends Map for local reach and foot traffic
• What types of content get reposted most
• Creative ways to use both features without disrupting your strategy

If your goal is visibility without burnout, these features could help—when used intentionally.

Timestamps:

00:00 – Instagram changed. Again.

01:15 – What is the Repost button and why does it matter?

03:00 – How to make your content repost-worthy

04:20 – What the Friends Map does (and who it’s for)

05:30 – Creative examples for fitness coaches, realtors, and local shops

07:00 – How to track your visibility using location tagging

08:20 – What not to do with these features

09:30 – This week’s challenge: create one shareable post + test location tagging

Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Going live on Facebook is easy. Turning that live into weeks of content? That’s where the magic happens.

In this episode of Marketing Trends Now, I’m walking you through the exact repurposing workflow I use with my clients to transform one Facebook Live into multiple pieces of high-impact content. No fancy tools. No burnout. Just smart, strategic reuse of the content you’re already creating.

So if you’ve ever hit “end live” and then wondered, “Now what?”, this episode will change how you think about live video forever.

Key Takeaways:

• Why Facebook Live is still relevant (and powerful) in 2025
• The simple structure that makes your Live content clippable
• How to turn one live video into 3–5 short-form pieces for Reels, TikTok, YouTube Shorts, and more
• The tools to streamline your workflow and keep content coming
• A complete checklist to repeat this system again and again

Timestamps:

00:00 – The big mistake most creators make after going live

01:00 – Why Facebook Live still works in 2025

02:30 – The 3 engagement factors that make Lives powerful

04:15 – The 7-step repurposing checklist that changes everything

05:45 – Tools I recommend: Metricool, Opus Clip, Descript

06:50 – Your new system for content reuse

08:00 – The mindset shift from “one-and-done” to “content machine”

Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#FacebookLive, #ContentRepurposing, #MarketingTrendsNow, #KatieBrinkley, #SocialMediaStrategy, #ShortFormVideo, #ContentWorkflow, #SmallBusinessMarketing, #SmartMarketing, #LiveVideoTips

Hosted on Acast. See acast.com/privacy for more information.

Is your Instagram content built to work beyond the feed?

In this episode, I break down a big update that's been quietly rolling out since 2020—but creators and business owners are just now getting notified. Google is indexing Instagram content. Yes, even your Reels.

Here’s what that means for your business, how to optimize your posts for discoverability, and why it’s time to stop treating Instagram like a walled garden. If you're ready to get your content found by people outside the algorithm, this one’s for you.

Key Takeaways:

• Instagram posts and Reels from public, professional accounts are eligible for Google indexing
• If your content solves a problem or answers a question, it can now show up in search results
• You need to optimize your captions, alt text, and even file names for SEO visibility
• This isn't a new feature—it’s just being rolled out more widely and more visibly
• Social and search are converging fast. Your strategy needs to reflect that

Timestamps:

00:14 – Instagram content + Google = new discoverability

01:30 – What triggered the update notification in July

02:51 – Why this matters for creators and small businesses

04:28 – Eligibility rules for Instagram search indexing

06:00 – How to opt out (and why some might want to)

06:51 – SEO best practices for Instagram captions and alt text

08:40 – Why short-form video and Reels matter more than ever

09:03 – Strategic wrap-up + actionable steps

Ready to optimize your content for both search and social? Book a 1:1 strategy session at yournextstep.agency

Share this episode with a friend who’s still building for the algorithm—Google is watching.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Instagram’s new AI video filters look cool—but are they actually worth your time?

In this episode of Marketing Trends Now, we’re throwing the hype into neutral and taking a real look at Meta’s new Restyle tool. It promises comic book-style edits, dreamy overlays, and surreal transformations for your Reels. But here’s the thing: just because you can use it, doesn’t mean you should.

You’ll learn:

• What the Restyle feature actually does—and who it’s for
• Three smart ways to use AI video effects that actually support your content strategy
• The difference between scroll-stopping visuals and strategy-breaking distractions
• How to avoid hiding behind filters and losing trust with your audience
• Why early adoption of tools like Restyle can give your content a visibility boost

Bottom line? AI is a tool—not a shortcut. And in this episode, I’ll help you decide when to use it, when to skip it, and how to stay true to your message in the process.

Let’s make your marketing smarter—not just shinier.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#MetaRestyle #InstagramUpdates #ContentCreationTips #AIforCreators #KatieBrinkley #MarketingTrendsNow #SmallBusinessMarketing #VideoMarketingTools #AuthenticContent

Hosted on Acast. See acast.com/privacy for more information.

What if the biggest content opportunity of 2025 was already inside your YouTube Studio—just waiting for a single checkbox to be ticked?

In this episode of Marketing Trends Now, I break down YouTube’s brand-new auto-dubbing feature and how it’s about to change global content strategy forever. If you're already making videos (or about to start), this tool could multiply your reach in 12+ languages without hiring a translator or re-recording a single word.

I’m giving you:

• A full walkthrough of how auto-dubbing works
• Step-by-step setup instructions
• The strategy I’d use right now to maximize this feature
• What types of content benefit most—and where it might fall flat
• If you’ve been trying to work smarter, not harder, this one’s for you.

⏱️ Timestamps:

00:07 – What is YouTube auto-dubbing and why it matters

01:35 – AI voiceover > subtitles: a game-changer

02:40 – Who gets access and how to turn it on

04:00 – Current supported languages (and their limits)

05:20 – Where this works best—and where it might not

06:20 – Smart strategies for global growth with dubbing

07:00 – Final thoughts and CTA

If you're not already using YouTube to its fullest potential, this is the sign you've been waiting for. Need help turning your videos into leads? Head to yournextstep.agency or shoot me a message on LinkedIn.

Check me out Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#YouTubeGrowth #ContentMarketing #AIContentTools #VideoMarketingStrategy #KatieBrinkley #MarketingTrendsNow #YouTubeDubbing #SmartMarketing

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TikTok is back in the headlines—but this time, it's not just clickbait. In this episode, I break down what the new federal law actually means, how it impacts creators and small business owners, and what you need to be doing today to future-proof your content strategy.

Spoiler: This isn’t a call to panic. It’s a call to prepare.

We’ll talk about:

• The real story behind the September 17th deadline
• How to repurpose your TikToks for other platforms
• Why audience migration is critical right now
• What I tell my clients and students to do (step-by-step)

If you're building your brand online, this episode is your content insurance policy.

Timestamps:

0:00 – TikTok’s current status in the U.S.

1:30 – Why this law is different than past threats

3:00 – Who’s eyeing a potential buyout

4:30 – My three-part content survival plan

6:00 – Audience migration: your #1 business priority

7:10 – Should you start TikTok right now?

7:45 – Don’t panic—pivot strategically

8:30 – CTA and closing thoughts

Subscribe and leave a review if today’s episode gave you clarity or helped you reframe your content strategy. Want deeper guidance?

Check me out Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#ContentStrategy #TikTokBan #MarketingTrends #DigitalMarketing #EntrepreneurTips #SocialMediaStrategy #KatieBrinkley #Podcast #TiktokUpdate

Hosted on Acast. See acast.com/privacy for more information.

Still posting like it’s 2022 on LinkedIn? It’s time to evolve.

In this episode of Marketing Trends Now, I’m breaking down what’s really going on with LinkedIn’s algorithm and why your engagement may be tanking—even if you’re showing up consistently. Spoiler: posting at random times and sharing links in every post isn’t cutting it anymore.

Whether you’ve been avoiding LinkedIn because it felt too corporate or just didn’t know how to use it to grow your business, this episode is your no-fluff guide to standing out and creating content that actually converts.

Key Takeaways:

• Why your LinkedIn content might be getting buried (and how to fix it)
• The 5 strategies that are actually working with the new algorithm
• What kind of posts spark meaningful engagement (and reach)
• Why comments matter more than likes—and how to get more of them
• Tools + timing tips to post smarter, not harder

Ready to stop winging it and start winning on LinkedIn? Let’s do this.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@marketingtrendsnow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

 #LinkedInMarketing #SocialMediaStrategy #MarketingTrends #KatieBrinkley #LinkedInTips #MarketingPodcast #ShortFormVideo #BusinessVisibility,#ContentMarketing #SmartMarketing

Hosted on Acast. See acast.com/privacy for more information.

CapCut owns your face now?! Let’s talk about what’s really going on.

In this episode of Marketing Trends Now, I’m digging into the viral headlines about CapCut’s Terms of Service—the ones that had creators deleting the app overnight. But before we all spiral into panic, let’s break down the facts.

I’m walking you through what CapCut actually said, how these terms compare to the platforms you already use (yes, even Instagram and TikTok), and how to protect your content while still editing like a pro.

Key Takeaways:

• What CapCut’s controversial license language really means
• Why this isn’t a new issue—and why almost every platform does it
• What you need to know before uploading client work or sensitive content
• Safer options for editing when privacy and IP rights matter
• How to lead with calm, not chaos, when platforms change

Timestamps:

00:00 – The panic over CapCut’s new TOS

01:00 – What creators were saying vs. what’s actually true

02:30 – CapCut’s official response: Did anything really change?

04:00 – The standard license language almost every platform uses

05:15 – Why even your drafts aren’t totally private

06:30 – Should you use CapCut for client work?

07:50 – Be the calm voice, not the clickbait echo

09:00 – What this means for creators moving forward

Bottom line? Don’t just react to headlines—read the fine print. Stay smart, stay strategic, and keep creating.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#CapCutUpdate, #TermsOfService, #ContentOwnership, #VideoEditingTips, #MarketingTrendsNow, #KatieBrinkley, #SmartMarketing, #CreatorTools, #SocialMediaTips, #MarketingPodcast

Hosted on Acast. See acast.com/privacy for more information.

Tired of rambling through video scripts or freezing on camera? Let’s fix that.

In this episode of Marketing Trends Now, I’m breaking down the new in-app teleprompter feature Instagram is testing through its brand-new Edits app—and why it’s a total game changer for business owners who aren’t natural-born performers.

Whether you’re a coach, a content creator, or just trying to stay visible without memorizing monologues, this episode is your permission to simplify your process and start creating confidently on camera.

Key Takeaways:

• What Instagram’s Edits app is and how the teleprompter feature works
• Why this tool matters especially for business owners (not just influencers)
• The psychology behind better delivery when you have a script
• How to write scripts that sound like you—not a robot
• The 4-step mini challenge to prep for this new feature and show up like a pro

Timestamps:

00:00 – Why this new feature is a big deal

01:10 – What the Edits app is (and how it's like CapCut)

02:00 – Built-in teleprompter: how it works

03:15 – Who this is actually for (Hint: not just influencers)

04:10 – Why memorizing video scripts kills confidence

05:00 – Real talk: You only sound scripted if you write like a robot

06:00 – CTA placement, energy, and scripting tips

07:30 – What to do now to prep for Edits & the teleprompter

08:30 – How this tool removes excuses and unlocks your content

Remember: it’s not about sounding perfect. It’s about showing up consistently, confidently, and in your voice.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#InstagramTeleprompter, #EditsApp, #VideoMarketing, #ContentCreationTips, #ShortFormVideo, #MarketingTrends, #InstagramReels, #EntrepreneurMarketing, #ShowUpConfidently, #SmartMarketing

Hosted on Acast. See acast.com/privacy for more information.