New Instagram features just dropped—are they worth your time?

Instagram recently rolled out two new features: the Repost button and the Friends Map. While they’re being marketed as tools to help you “connect with friends,” they can also be strategic tools to expand your brand’s reach—if you know how to use them.

In this episode of Marketing Trends Now, I’ll break down exactly what these features are, how they work, and how small business owners, local brands, and content creators can leverage them to increase visibility without having to create more content.

Key Takeaways:

• What Instagram’s Repost button actually does—and why it’s different than Stories
• How to make your content shareable (on purpose)
• How to use Friends Map for local reach and foot traffic
• What types of content get reposted most
• Creative ways to use both features without disrupting your strategy

If your goal is visibility without burnout, these features could help—when used intentionally.

Timestamps:

00:00 – Instagram changed. Again.

01:15 – What is the Repost button and why does it matter?

03:00 – How to make your content repost-worthy

04:20 – What the Friends Map does (and who it’s for)

05:30 – Creative examples for fitness coaches, realtors, and local shops

07:00 – How to track your visibility using location tagging

08:20 – What not to do with these features

09:30 – This week’s challenge: create one shareable post + test location tagging

Don’t create more content. Create smarter systems. Let’s make your next Live do the heavy lifting.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://yournextstep.agency/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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