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Marketing Sucks

Amanda Casinha-Ginther

84 episodes

6 days ago

Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI? In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitati...

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Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI? In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitati...

Show more...

Episodes (20/84)

Marketing Sucks

Why Your Marketing Isn’t Working (and How to Fix It) | With Kirsten Jordan

Business owners today have access to a literal ton of marketing tools and an endless stream of advice from marketing gurus. So why are so many entrepreneurs still seeing zero ROI? In this episode of Marketing Sucks, the brilliant marketing coach Kirsten Jordan joins me to chat about why biz owners still struggle SO HARD with their marketing today, and how to create a marketing plan that actually works for your business goals. Tune in as we talk about bad strategies, good coaches, the limitati...

6 days ago

40 minutes

Marketing Sucks

The Worst Advice We Ever Got in Business

Being an entrepreneur means dealing with a ton of unwanted opinions from people who don’t actually know our businesses. In this episode of Marketing Sucks, Phil and I talk about some of the all-time worst business advice we’ve received, from being shut down for taking up too much space to being told to pick a more “feminine” business name. Tune in as we cover the most hilarious, offensive, sexist, and financially insane advice we’ve ignored over our careers, how to tell when someone has...

1 week ago

23 minutes

Marketing Sucks

The Impact of AI on Creativity, Confidence, and Human Connection | With Natacha Pennycooke

Is AI making us more productive? Or is it burning us out and stunting our growth? What does healthy AI use actually look like? In this episode of Marketing Sucks, Phil and I are joined once again by award-winning psychotherapist and mindset coach Natacha Pennycooke to explore the intersection of mental health, entrepreneurship, and AI, and the hidden ways ChatGPT can hurt our brains and businesses. Natacha drops some cold hard facts about AI’s disruptive impact on creative rituals and e...

2 weeks ago

46 minutes

Marketing Sucks

Ask Each Other Anything: The Spicy Business Edition

Ever thought about building a biz with your spouse, but worry that you’ll drive each other crazy? In this Ask Each Other Anything episode of Marketing Sucks, Phil and I get REAL about our lives as married entrepreneurs, parents, and podcast co-hosts. We talk about our first jobs, our early lessons, the hidden costs of our lifestyle, and the hardest (and best) things about building a successful marketing business together. Listen now to learn why Phil loves going to the movies alone, what we e...

3 weeks ago

31 minutes

Marketing Sucks

Why Most Online Coaching Fails (and How to Do It Right) | With Felix Reuter of Physique Academy

Literally anyone can call themselves a coach. But it takes a TON of energy to keep clients hyped up, disciplined, and loyal. This episode of Marketing Sucks lays out the three biggest keys to online coaching success, no matter the niche. Physique Academy fitness coach Felix Reuter helps men get shredded, without the creatine-binging, alpha gym bro vibes. Tune in as we chat about Felix’s gimmick-free personal brand, his plan to combat the male mental health crisis, and how he keeps his clients...

1 month ago

38 minutes

Marketing Sucks

(Replay) The Anatomy of a Perfect Marketing Email

When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attent...

1 month ago

20 minutes

Marketing Sucks

How to Audit Your Marketing & Make Content That Doesn’t Suck

If you’re not tracking your metrics, you don’t have a marketing strategy — you’re just having fun on Instagram (sorry not sorry). Crunching your numbers and making data-informed decisions may not feel sexy, but it’s the only way to proactively weed out the fluff from your feed and shift to scroll-stopping content that converts. In this quick ’n dirty episode of Marketing Sucks, Phil and I reveal our proven data-driven process for auditing your marketing content, which metrics you actually nee...

1 month ago

10 minutes

Marketing Sucks

Why Your Personal Brand Matters (And How to Use It to Grow Your Business)

The faceless business of the past is O-U-T. These days, story is strategy. Before hitting that ‘submit payment’ button, your prospects want to feel a connection to the human behind the logo, and the story behind your offers can be absolutely make-or-break. In this juicy episode of Marketing Sucks, Phil and I reveal how to use your story to create a killer personal brand — and the social content, websites, and pitches that’ll get people legit excited to buy your offers. Listen now to lea...

1 month ago

18 minutes

Marketing Sucks

How to Transition from DIY to Outsourcing and Delegating as an Entrepreneur

If you try to scale your business solo, you’re not just risking major burnout. You’re also placing a hard limit on your brand’s future growth. If you’re a maxed-out business owner who’s been dreaming about shifting from the DIY life to outsourcing — or even into a full-on agency model like Grind Social Media + Co. — we’ve got you covered. In this insight-packed episode of Marketing Sucks, Phil and I discuss the experience of ditching the DIY and building out the Grind Social brand, and share ...

2 months ago

23 minutes

Marketing Sucks

Turning Customers into Brand Advocates: The Power of Word-of-Mouth Marketing

The easiest way to boost your sales is to get people talking. 92% of us trust recommendations from people we know over any other form of advertising. A 5-star review shared during a coffee date between friends, partners, or business besties drives far more sales than a slick slogan or filtered photo. If you’d love to turn your customers into volunteer brand advocates who can’t stop hyping up your offers, this episode of Marketing Sucks breaks down the strategy, step by step. Tune in as Phil a...

2 months ago

26 minutes

Marketing Sucks

Lessons Learned Living Abroad

The end of the summer means saying goodbye to the slower flow of Portuguese life… and returning to the go-go-go hustle of Toronto. While Phil and I spend every summer in Portugal, this one hit a little different as we’re now working on building Grind Social as a team. In this episode of Marketing Sucks, we share some of the biggest business, marketing, and life lessons we’ve learned while living and working together abroad (and how they’ve changed our life in Canada). Tune in to learn h...

2 months ago

25 minutes

Marketing Sucks

The Role of Daily Habits in Marketing Success

Success is a stroll, not a sprint. When it comes to building your biz, smart habits matter WAY more than hustle. So forget the 24/7 grind and doing it all — making just a few right moves every day will help you scale sustainably, In this super-actionable episode of Marketing Sucks, Phil and I dig into the 6 daily habits (not hacks!) that will help you stay on track with your strategy, build the muscle for success, and give your marketing some REAL momentum, so you can move the needle o...

2 months ago

26 minutes

Marketing Sucks

The Top 5 Marketing Mistakes You're Making (And How to Fix Them)

Stop making your marketing harder than it has to be! In this episode of Marketing Sucks, Phil and I reveal the top 5 marketing mistakes you’re probably making right now — and how to stop driving yourself crazy struggling to do it ALL. Listen in as we break down the most crucial do’s and don’ts of showing up online, reveal the #1 easiest way to boost your conversions, and give you our official permission to stop posting on every single platform. This is a must-listen episode for new and ...

3 months ago

26 minutes

Marketing Sucks

The Entrepreneur’s Guide to Staying Motivated Through Marketing Slumps (Especially in Summer)

If you’ve been struggling to stay motivated with your marketing as the temperatures rise and your DMs dry up, we’ve got you covered. In this episode of Marketing Sucks, Phil and I dive into the dreaded summer slump — and how to turn your slow AF summer into a strategy lab that helps you CRUSH IT in the fall! Tune in as we talk about why summer slumps happen, why you should never take them personally, our five biggest tips for staying motivated, and why you should reframe summer as a set-up se...

3 months ago

26 minutes

Marketing Sucks

REPLAY: Let’s Write Your Brand Story with Philip Ginther

When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you! As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik’s Cube. In this episode of Marketing Suck...

3 months ago

29 minutes

Marketing Sucks

Growing a Brand with your Spouse / Living in Portugal

We’re flipping the script! This episode of Marketing Sucks is a collab with the Love Saranghae Podcast. Hosts Peter Lee and Andrea Mourad have Phil and I in the hot seats, and we keep it R-E-A-L while discussing marriage, business, and what can happen when you mix the two. During this conversation, Phil and I share what it’s really like to grow a successful brand with your spouse on your own terms. Tune in as we dig into the nitty-gritty of balancing ambition with freedom, building a li...

3 months ago

43 minutes

Marketing Sucks

Babe, You're Hired: Marketing Sucks Gets a Co-Host

Big news! Marketing Sucks now has a co-host: my husband and new podcasting partner-in-crime, Philip Ginther. He’s also the new VP of Marketing at Grind Social! A little about Phil: he’s an award-winning creative director, expert brand storyteller, and copywriter with over 15 years of experience. As the former Senior Creative Director at Spin Master, he led massive brands including Rubik’s Cube, Paw Patrol, and Hatchimals. I’m super stoked to have Phil on board to share his insights and ...

4 months ago

18 minutes

Marketing Sucks

REPLAY: Paid Ads 101 with Alvaro Berrios

Thinking about taking the plunge into paid ads? Wondering why your current campaign is falling flat? I got you. In this episode of Marketing Sucks, I sit down with Alvaro Berrios, founder of the digital marketing agency Alvaro Berrios Digital. As a leading expert in ad management, Alvaro helps his clients get mucho bang for their ad spend bucks. Tune in as we discuss ALL things paid ads — when to use them, how much to pay for them, how to know when you’re ready for your first campaign, ...

4 months ago

40 minutes

Marketing Sucks

From Zero to Page One: How to Actually Win With SEO with Adrienne Kmetz

There’s a TON of confusion about SEO right now. If you’re wondering what even works these days (or are just taking your first steps) this episode of Marketing Sucks is for you. I’m joined by fabulous SEO and content expert Adrienne Kmetz to explore what SEO actually means, bust some major myths, and outline the path to your highest ROI! Tune in as we dig into the REAL nitty-gritty of modern search engine optimization — how to choose and create your niche pillars, what to benchmark and b...

4 months ago

44 minutes

Marketing Sucks

How Neurodivergent Entrepreneurs Thrive by Breaking the Rules

Neuro-spicy business owners thrive when they figure out how to work WITH their brains instead of against them — no matter what everyone else is doing. In this episode of Marketing Sucks, I chat with advocate and educator Erin Tee, who champions neurodiversity in education and beyond as the owner and creative producer of the Endless Films Collective, a much-needed platform for storytelling and learning that centres neurodivergent voices. Erin shares how uncovering her kid’s neurodiversit...

5 months ago

47 minutes