Join us in listening to Taylor McCrackin, Pet Resort Marketing and Paid Media Team Member for PetSuites at the National Veterinary Associates. Taylor discusses her firsthand experiences during school and how it led her to the marketing field and to continue her education with a master's degree in marketing research. Taylor explains how her undergrad and graduate school coursework at MSU correlates and is used in her daily role today.
Join us in listening to Rick Krugh, Senior Managing Director of Large Customer Sales at Reddit. Rick discusses the evolution of sales and how you must view sales as an art and science and not just selling goods/services. Even in sales, marketing foundations are still important as you must understand the company's needs/wants. Rick shares how to stand out in the competitive marketplace while interviewing and applying for jobs.
Join us in listening to Brad Sauchak, CEO and Founder at PICKMEUP LLC. Brad discusses how taking risks pays off and helps advance your industry skills. Brad shares how he took a personal passion and turned it into a full-time career and how his marketing background allows him to take an innovative approach to his brand.
Join us in listening to Tony Nuckolls, Senior Vice President at Rocket Mortgage. Tony discusses his advances throughout the company and how the industry and his marketing/sales skills have improved over the years. Tony shares how learning doesn't stop after you graduate from college; it is continuous, and learning helps you improve your company's future.
Join us in listening to Alexia Lynch, Research Consultant at Qualtrics. Alexia discusses her time at MSU and what drove her to continue her education with a Master's in Marketing Research at MSU. Alexia shares the importance of building a strong professional network, which allowed her to experience different marketing avenues and led her to a marketing research career.
Join us in listening to Joel Beeker, Account Manager of Paid Media at January Digital. Joel discusses his journey after graduating during the 2020 pandemic and how adaptability is key when navigating unknown circumstances. Joel shares the importance of marketing yourself in different ways to stand out to employers when applying for jobs.
Join us in listening to Shannon Long, Founder and CEO of Brew Export & Hard Seltzer Box Co., Learn how Shannon utilized a school assignment to create a company from the ground up. Shannon shares her secrets for solving a business problem and how she learned to manage a team through her local and international work.
Join us in listening to Zach Doerr, Commercial Business Manager at Ford Motor Company. Zach discusses the importance of building strong professional networks and the role this played in his career opportunities. Be encouraged to find what will have the biggest impact on your life/career journey while staying true to yourself and listening to that inner voice.
Join us in listening to our first advertising agency guest, Bronté LaMirand, Associate Director, Wpromote. Learn of best practices to stay on top of the ever-growing digital marketing industry and how paid media fits into a company's marketing plan, while hearing of her own personal career journey from freelancing full-time to advertising agency life.
Join us in listening to Lindsey Greve, CRM Marketing Manager at Interior Define. Lindsey shares highly valuable advice on what it is like to go from a 100+ year old company to a startup environment. Learn the importance of customer loyalty and how to stay ahead of evolving trends.
Join us in listening to Brendan Prost, Senior Account Manager at Bosch USA. Brendan shares valuable advice on utilizing from life experience to help your team improve work processes. This episode also includes helpful insights on adapting to the nuances of teamwork, while learning and contributing your skills/talents at work and in life.
Join us in listening to Stephanie Brieloff, National Account Manager – Mass, Club, Grocery Channels at Weber-Stephen Products LLC. Stephanie shares highly valuable insight on defining customer experience and how it is managed at the corporate level. Learn what customer feedback is important when deciding how to provide better service and/or products. This episode also includes helpful information on building and rebuilding relationships in the workplace.
Join us in listening to Russell James, Brand Manager – Brand Defining & Narrative at Nike. Russell shares highly valuable best practices for listening to and understanding consumer feedback, better meeting customer wants and needs with product and service. This episode also includes helpful information on personal and professional growth.
Marketing Spotlight Season 2 Introduction
Join us in listening to Stephen Brieloff, Director of Product Management at Expedia Group. Stephen shares his experience of how product management, when creating and launching products, plays a role in the user experience to understand the customer on a deeper level of what they are looking for in products and meeting their needs. This episode also includes Stephen’s insight and experience of having side hustles, resulting in creating his own card game.
Join us in listening to Matt Sylvester, Product Marketing Manager at Ford Motor Company. Matt shares highly valuable best practices related to marketing and product management and how to market to the consumer and meet their wants and needs from a company and product. This episode also includes helpful insight into the automotive industry of marketing and how marketing is a strategic business function, especially when adapting to change that is happening around the world.
Join us in listening to Allison Cherrette, Director of Product Marketing at Booksy. Allison shares highly valuable best practices related to her career journey and the growth along the way. The episode also includes helpful insight into finding your calling within the enterprise world and the right career path for you.
Join us in listening to Sarah MacKenzie, Brand Marketing Manager at YouTube APAC. Sarah shares highly valuable best practices related to career growth within international marketing. This episode also includes helpful insight into how to take the leap of faith and maximize outcomes related to working internationally.
Join us in listening to Greg Gauthier, Lead Sourcing Manager within Indirect Procurement at Amway. Greg shares that even though you might not have a marketing title, your degree and learning/skills will always help you support your career roles. This episode also includes insights into networking throughout your time in college, and that you are always networking no matter where you are, whether on campus or in the world. Greg shares insight into finding a mentor and how to maximize your relationships and continue to network.
Join us in listening to David James, Realtor at Keller Williams Realty, Inc. David shares his career journey of being an executive assistant to becoming a marketing director and now taking his marketing skills and experience into real estate. This episode also includes helpful insight into getting involved in school and your career to maximum your experiences and connections. David shares insight on how to open the doors to help you advance in your career.
