Starting a new business is always a challenge. Starting a business as a new immigrant to the United States whose food products are unfamiliar to the American palate is doubly challenging.
Lets see what we can do to help this new business owner out.
When it comes to starting a new company, what should you focus on?
Our listener question today comes from someone building a new company that offers a slew of digital marketing services. Their question is based around whether they can also offer clients financial services as well.
Can they? Should they?
Let's get into it.
In this episode, a newly minted Director of Marketing is doing an overhaul of his new companies visual identity and recreating their website and marketing collateral.
Unfortunately, he doesn't have much in the way of a team and needs to outsource. But what should he do?
Does he find an agency that can help him or does he look to hire the services of various freelancers?
When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities.
But what happens when you disagree with their approach? Or in this case their lack of one.
Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - something the Head of Marketing disagrees with.
Who is right? And what can our engineer do to convince people that this is needed?
Disagreements in a partnership are always a challenge, how you come out of them can really define your business moving forward. In this episode, we have a question from a listener looking for help answering one such partner disagreement - are Facebook and Google marketers just scammers?
Well dear listeners, lets dive in and find out!
When it comes to marketing to specific individuals and industries, it really pays to put yourself in their shoes to learn how to speak, and market to them most effectively.
Today we have a question from a listener who wants to know if all marketing teams are as dysfunctional as theirs.
This listener works in the legal industry and their Chief Marketing Officer seems to care very little about what they are producing as long as a box gets checked.
So you've been given the green light to get some new interns in your marketing department - now what?
What do you give them to do and how do you trust them to take the ball and run with it?
Should you delegate freely? Micromanage? What's the best course of action?
On this episode our dear listener questions features a OBGYN who has poured her own savings into a free app for women to get accurate information, answer questions and track their pregnancies without trying to make a dime off of them.
So how do you market and app, and more importantly can you do it for free?
Let's kick it off in today's episode.
Creating an effective landing page is critical to converting people into paying happy customers.
What do you do if you don't have a clear offer and your company wants multiple products and service to be featured in a landing page?
It's time to dive in and figure out the bigger problem with your company's strategic vision.
One of the downsides of there being so much free content available on the internet is that it's super easy and hard to track plagiarism.
Stealing work, not from coworkers, but from others on the internet and passing it off as your own can make you look great but can also have devastating effects on your reputation and career.
It can also negatively impact your company and its search engine rankings.
So what do you do when you notice a coworker passing off other's work as their own?
Times are extremely challenging for small business owners who are facing a dramatic change in the way they do business and how their customers interact with them.
It is an unprecedented challenge that no one could prepare for.
With the future being so uncertain, this is a critical time to pivot or change the way you do business in order to survive the challenges ahead.
The world of SEO advice is filled with videos and forms full of potential strategies to one up your competition.
When you dive into this world, you'll find 'white hat' strategies, often considered good or friendly to search engines and 'black hat' strategies that are often riskier and frowned upon by search engines..
When you are looking for an edge, is it worth taking the risk and trying one of the 'black hat' techniques in order to get ahead?
Despite working in the marketing field, the terms in each industry can be vastly different. This episode a marketer from the world of big established brands dips their toe into the start up world and is confused by the term Product Market Fit and believes the entrepreneurial process behind it may be inefficient.
If you find yourself in the position of having developed a following or an audience on a platform, inevitably your thoughts will eventually turn to ways you can make some additional income for yourself.
On this episode we explore how one niche dental Instagram page can do just that.
Sometimes in life we find ourselves in positions we don't want to be in. When your down on your luck, between jobs, or stuck in a job you dislike, it can be especially mentally taxing, you feel bad about yourself and it becomes easy to let things slide.
This episode might just give you a little motivation to stay the course and keep working toward your dreams.
It's strange times these days with the world grinding to a halt and economies everywhere on the verge of collapsing. Small business owners that dealt directly with the public are bearing most of the burden. To be quite honest, many businesses that existed last month, won't be around after this.
So what can they do? They need to pivot their business rapidly, if they can, to weather this storm.
It is never an enviable place to be, when you have a product you believe in but no cash to help you promote it. It does take money to make money but there are methods where you can burn your time or use alternative routes to make cash.
Today's question deals with one such scenario in the Amazon book industry and we explore a couple ways to make the sale with $0.
Dealing with people is tough, especially when you have stakeholders with conflicting opinions. How do you best get everyone thinking the same way and more importantly thinking your way? Tune in to find out.
When you've built an asset like a Facebook page but haven't monetized it, how do you know the value?
On this episode a listener gets an offer to sell a Facebook page but is wondering whether that page they built can be milked for more.
