Marketing Residency with Jan Rossi

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Marketing Residency with Jan Rossi

Jan Rossi

511 episodes

8 months ago

Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.

Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!

Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency

LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!

This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi

Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship

All content for Marketing Residency with Jan Rossi is the property of Jan Rossi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing methods for online and offline success by Jan Rossi - 14 year successful retail business owner, website designer and social media marketer for small to mid-sized businesses. Marketing Residency offers marketing strategies, tips and ideas you can implement for your retail business today. Episodes are between 1 and 8 minutes in length. This is not just news curated from google alert emails.

Presenting fresh and actionable information that works today - not based on data from 3 years ago. Times change fast!

Kindly review this podcast “Marketing Residency” to help others find the show. Thank you. Enable this Alexa Newscast: http://bit.ly/MarketingResidency

LISTEN IN weekly for actionable tips and creative marketing strategies that propel your business to success!

This podcast is hosted by Acast. Find the Acast website for Marketing Residency here: https://shows.acast.com/marketing-residency-with-jan-rossi

Hosted on Acast. See acast.com/privacy for more information.

Show more...

Entrepreneurship

Episodes (20/511)

Marketing Residency with Jan Rossi

Protect Search Result Ranking

Watch out for someone squeezing in front of your Google Search Results. Bump them off - within an hour! Sorry fraudster, Jan Rossi told me how to do this. And you get a better position - actually the position you are supposed to have - lol. Listen to Jan Rossi of Marketing Residency for session 751. ♫

Hosted on Acast. See acast.com/privacy for more information.

8 months ago

8 minutes 45 seconds

Marketing Residency with Jan Rossi

What's your business doing to celebrate Valentine's week? Can you make a special offer for your fans to tie into the holiday? Think about it - it's coming up fast - next week! Listen in to an idea for the restaurant I am supporting. Maybe it will spur an idea for your business. - Jan Rossi of Marketing Residency.

Hosted on Acast. See acast.com/privacy for more information.

9 months ago

4 minutes 37 seconds

Marketing Residency with Jan Rossi

Bail When Click Costs go Higher

Watch out when your per click charges start getting more expensive fast! It means that Facebook is trying very hard to take all your money within the budget you set but they are not showing it to a ton of people. Not sure what I mean? Listen in! ♪ I'm Jan Rossi of Marketing Residency. Consider my podcast your "residency" in your marketing journey. Always good to have an extra fellow marketer nearby to fine-tune your efforts. Hope your 2025 is off to a great start! I think a new client is looming in my future. How 'bout yours? Stay in touch!

Hosted on Acast. See acast.com/privacy for more information.

9 months ago

3 minutes 30 seconds

Marketing Residency with Jan Rossi

A New Plan for 2025

Writing a new business plan for the new year is a great idea. Successful business look back and look ahead. Prepare for new things to come and lots more profit! Happy New Year from your marketing consultant - Jan Rossi!

Hosted on Acast. See acast.com/privacy for more information.

10 months ago

8 minutes 49 seconds

Marketing Residency with Jan Rossi

New Google Guidelines 2024

New Guidelines if you have an age-restricted business! Listen in to learn more. Happy Thanksgiving weekend. Enjoy the leftovers and football! - Jan ♥

Hosted on Acast. See acast.com/privacy for more information.

11 months ago

3 minutes 47 seconds

Marketing Residency with Jan Rossi

Black Friday Advice and More

I'm back at it Marketing Residency Listeners. Had a personal setback the day after that last broadcast - I explain it at the end of this podcast so you can end it early or listen if you feel like knowing a bit more about it. Don't forget to detach yourself for auto-renewals of Black Friday deal commitment deals from last year - you KNOW they will renew higher! Sometimes you don't get notified. Mark it in your calendars for next year. Pay attention. Also adjust your hours on your Google Business Profiles for being closed on Thanksgiving. People need to know your CORRECT open and closed days/hours. A personal note at the end of this podcast explains my hospital stay at the end of October. Back in action though - all is well. I hope you are too - Happy Thanksgiving to all! - Jan ♥

Hosted on Acast. See acast.com/privacy for more information.

11 months ago

10 minutes 45 seconds

Marketing Residency with Jan Rossi

Comply with New Local Search Rules

No More Fake Locals

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

5 minutes 25 seconds

Marketing Residency with Jan Rossi

Keep Brand Chatter Quiet During Disasters

When big emergencies happen like hurricanes and tornadoes in your area it's best to be quiet about your brand and industry postings. Be more community focused and help people locate Red Cross Shelters or stations where food and water is being distributed. Use your social media feed to assist in recovery and not blather on about how great your business is doing. Be sensitive to other people's situations. Listen in. I share my FEMA experience from 1997. It's not a bed of roses - lots of anxiety during disasters. Please be mindful on your Social Media Channels. More over the weekend. - Jan

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

6 minutes 33 seconds

Marketing Residency with Jan Rossi

Hashtags On the Way Out - SEO - Fall Tips

Hi everyone - Jan here with some insight into the use (or limited use) of hashtags on different platforms, some Search Engine Optimization reminders and a bit of general chatter about folding in great Fall words to help describe your goods and services. Don't be plastic! Add some character into those posts. Get people to like you - then they will do business with you. Having a boring, flat approach is terrible. Spice it up. It's Fall Y'all <----- no don't use that please!! lol More again next week!

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

7 minutes 54 seconds

Marketing Residency with Jan Rossi

Ban Scammers Words on Facebook Backend

[ Absolutely n o "AI" was used in any portion of this podcast and show notes. This is all my information based on my usage of Facebook Social Media. I am sharing my own knowledge with you and non of this information was generated with any fake AI tools. Acast has a strict policy and so do I. If I use it I would announce it. Jan]

Banning the scammers words cuts down on your work as social media manager! Here are the words I am banning from the comments area:

warning

violation

suspension

attention

suspended

deleted

admin

permanent

!! and the triangle warning emoji

Also consider banning these countries from having access to your page: Pakistan, India, Russia, Nigeria & China

GO TO Settings and Privacy --> Followers and public comment.

If you get lost in the backend of Facebook (lol of course) search on "Page Moderation"

Listen in ♫ to Jan Rossi of Marketing Residency for more great social media tips and insight. Subscribe and don't miss a podcast - they are short and actionable.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

4 minutes 52 seconds

Marketing Residency with Jan Rossi

Use Automation in FB Messenger

Using an automated response system in Facebook is a smart move! Listen in ♫ to Jan Rossi of Marketing Residency.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

5 minutes 1 second

Marketing Residency with Jan Rossi

Has your Location Pin Moved on Google? Check It!

Watch out for bad marketers moving competitors location pins on Google. Listen in to Jan Rossi and fight back! You will lose your rankings if you are not paying attention. Push back on Google to correct this growing problem and protect your business and clients. Good luck. Be aware! :-)

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

3 minutes 19 seconds

Marketing Residency with Jan Rossi

FB Scams are Growing

Listen in! Good tips to keep you and your business safe. Do not click on any link you are looking at - if you give up your name and password - it's game over! Be careful out there. (NYPD Blue reference - yes, I am old! lol) More later!

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

6 minutes 30 seconds

Marketing Residency with Jan Rossi

Podcasts, AI, Alt-Tags and More

Lots of gems in this podcast. Listen in! Implement something today. Remember to make BING map profiles for all your accounts too! They are no longer pulling from YELP. You must make an Apple Map area. Your competitors might not do this just leaning on the Google Maps. Not you! You listen to Marketing Residency with Jan Rossi and you are getting them way more exposure! Nice job! More soon from Jan Rossi.

Music credit from FreeSound.org website:

Election Time, Funky Brass Instrumentals for Podcasts and Quiz Games - by Kjartan Abel.

Visit https://kjartan-abel.com/library to find free music for your next project.

This work is licensed under the following: CC BY-SA 4.0 Attribution-ShareAlike 4.0 International.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

6 minutes 57 seconds

Marketing Residency with Jan Rossi

Shift into Spring Marketing

Talking today about having that Spring hopefulness in your feed with your messaging and graphics. Check on your neighbors and comment on their fun activities. This helps you get local eyeballs on your business too - but only if you are not spammy. Contribute a good, well thought-out comment. Listen in ! More from Jan Rossi soon.

Also, now that Google Podcasts is dead, what podcast app are you using? I would love to know - add your recommendation in the comments. Thanks! Jan

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

6 minutes 29 seconds

Marketing Residency with Jan Rossi

Watch Out for DM Scams on FB

The amount of FB scams through Direct Messaging (DM) on Facebook is increasing. Just Report and Delete them. Do not panic. Do not waste time emailing Facebook. Do not take down anything on your page. Just clear out these timewasters. Having a Social Media Manager helps protect you from these obnoxious activities. Warning! You are in Violation! Forgettaboutit! Listen in to Jan Rossi. Have you found anew podcast app to listen to these sessions? I am finally aligning with a new app. So osorry to see Google Podcasts go away. Oh well - onward!

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

4 minutes 6 seconds

Marketing Residency with Jan Rossi

Investigate Potential Business Partners

Be careful of vendors that want to work with you that know nothing of their medium. This recently happened to one of my clients. The franchise owner was pushing a company that had no experience in their field - it was obvious. So now their credibility with us has gone down. We avoided aligning ourselves with someone who was going to most likely farm out our work to foreign entities all while telling us they were doing the work. Nope! Check out these businesses. Poor writing, typos, wandering subject matter - these are the signs. Stay away! More marketing tips from Jan Rossi again soon. Happy New Year! Hope it's the best for your company.

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

6 minutes 24 seconds

Marketing Residency with Jan Rossi

Holiday 2023 Quick Purchase Tip

This is a great tip to help our retail area maintain great flow and assistance to customers if your employees are busy with others or as a quick point of purchase option. Move things around in your store. Help your customers by curating small bins with "Store Favorites under $20" or "Great finds from $21 - $35" - great a gift for your favorite neighbor with a pet! People have limited time .Help them find something fast.

Listen in to Jan Rossi of Marketing Residency. More tips to come!

Hosted on Acast. See acast.com/privacy for more information.

1 year ago

1 minute 56 seconds

Marketing Residency with Jan Rossi

Patience & Time - Google Ads

Without the online customer service assistance using Google Ads is more difficult than you think. They shut you down for no reason. It's like "if you can survive all our shenanigans for blocking your ad run, I guess we'll let you run some ads" - well, that's what runs through my head. Have Advil and loads of patience handy. Don't be discouraged though, Google Ads and Facebook, Instagram ads are great for your business. Just watch the budgets and if things are not running well, turn it off and start over! Good luck - but don't be scared to use these great marketing tools. The link goes to my ACAST channel as my website is temporarily down for some big changes. Keep moving forward marketers - try new things!

Hosted on Acast. See acast.com/privacy for more information.

2 years ago

5 minutes 50 seconds

Marketing Residency with Jan Rossi

I'm back! Hello again! New things instore for this Marketing Residency Podcast. I will be linking directly to the podcast on Acast. https://shows.acast.com/marketing-residency-with-jan-rossi especially with Google Podcasts shutting down in 2024.

Fall thoughts, a focus on one of my clients who just came back from a trade show and tons of new items are heading to the store! Lots of new inventory. I will be busy!

Thanks for continuing to follow.

More again soon! - Jan

Hosted on Acast. See acast.com/privacy for more information.

2 years ago

3 minutes 39 seconds