Welcome back to another episode of Marketing Ping Pong with your hosts, Duncan and Ali! Today's episode is anything but ordinary as we delve into the sensitive and intriguing world of the funeral industry. Join us as we discuss how to transform what many consider a somber industry into a celebration of life, all while incorporating a dash of humor and plenty of business savvy.

Welcome to this episode of our podcast, where Duncan and Ali dive into a compelling case of a local bakery struggling to gain traction after unexpected setbacks. Join us as we analyze the bakery's current challenges, from minimal social media engagement to the sudden closure of a partner coffee shop, and discuss strategic marketing solutions that can revitalize its business. What You'll Learn: Effective tactics to increase local engagement and visibility.The power of community events and coll...

Welcome to another episode of Marketing Ping Pong! I’m Duncan, here with co-host Ali. Today, we dive into the inflatable business—a market ripe with potential. We’re not just talking about renting bouncy houses; we’re reimagining community engagement and memorable events. In today’s episode, we'll discuss everything from using inflatable tube men at markets to transforming rentals into full-blown event experiences. We’ll cover how to enhance your marketing with social media, email lists, and...

In this episode, Ali and Duncan tackle the challenge of marketing for what many consider a "boring" business: an HVAC (Heating, Ventilation, and Air Conditioning) company. They dive into the misconception that marketing for essential but traditionally dull industries can't be engaging or creative. The duo explores strategies to make an HVAC business stand out, emphasizing the importance of building trust, leveraging community engagement, and using humor to connect with customers. Listeners w...

Join Duncan and Duncan in a candid discussion about the trials and tribulations of business ownership. From the initial excitement of starting a new venture to the harsh realities of operational challenges, our hosts share personal anecdotes and valuable insights on how to steer clear of common mistakes that many entrepreneurs face. In this episode, we dive deep into topics such as the importance of maintaining a realistic outlook, understanding the critical role of marketing, leveraging cus...

Dive into this episode of "Marketing Ping Pong" where hosts Ali and Duncan team up with Dr. Kool's Mark and Jennifer to tackle their marketing challenges. Facing a quiet season in Southwest Florida, Dr. Kool seeks innovative ways to engage customers and stand out. Through a mix of strategy and creativity, Ali and Duncan offer practical tips on social media, email marketing, and becoming the go-to AC service in the community. Join us for a session filled with actionable insights to rev up Dr. ...

In this episode, co-hosts Duncan and Ali, dive into the world of real estate from a marketing lens. Exploring the emotional journey of buying and selling homes, this episode is a treasure trove of insights for real estate professionals looking to sharpen their marketing strategies.

Welcome to our latest episode of the Marketing Ping Pong Podcast! I'm Ali, and with me is Duncan. Today, we're diving into something special for local business owners: opening a music shop. We'll share our personal journeys with music and unpack how those experiences can inspire innovative marketing and business strategies. This episode isn't just about music; it's about thinking differently and applying those creative strategies to your business. Whether you're already running a local shop o...

Welcome back to Marketing Ping Pong, I'm your host Ali, accompanied by the ever-reflective Duncan, and hold on to your compost bins because today's show is an adventurous mix—the Garbanzo Bean Episode. We're diving headfirst into the surprisingly entertaining world of trash. Ever thought you'd see the day when garbage collection becomes your new Instagram obsession? We'll explore how turning waste management into a thrilling spectacle, complete with dancing collectors and monster trucks, coul...

In this episode of the Marketing Ping Pong Podcast, hosts Ali and Duncan dissect Kanye West's revolutionary Super Bowl ad and its ripple effect on marketing norms. Discover how Kanye's grainy, low-budget commercial not only captured attention but also turned traditional advertising on its head. Plus, we take an exclusive tour of Kanye's... enigmatic website, revealing insights into minimalist design, user engagement, and the power of brand mystique. What's Inside: Kanye's Super Bowl Ad Brea...

Welcome back to another episode of Marketing Ping Pong, I'm your host Duncan, and joining me, as always, is the insightful Ali. Today, in our freestyle episode, we're diving deep into the complexities of the marketing industry and the personal challenges we face while navigating this space. As marketers and entrepreneurs, we're constantly bombarded with success stories and strategies that seem to be one-size-fits-all, but we've realized that's not the case. Ali opens up about her journey, lea...

In this episode, Ali and Duncan discuss the problem with lead generation and the pitfalls that many businesses and agencies fall into. They emphasize the importance of follow-up and nurturing leads, as well as understanding key performance indicators (KPIs) to measure success. They also highlight the challenges of hiring an agency and the responsibility of both agencies and clients to ensure effective marketing strategies. The episode concludes with a discussion on the learning phase and the ...

Welcome to Marketing Ping Pong! Today's episode is packed with insights and brainstorming sessions as our hosts, Duncan and Ali, together with our esteemed guest Willow, delve into the world of tabletop role-playing games (TTRPGs) and the impactful marketing strategies associated with this niche. The trio goes deep on topics such as creating a lore-infused game shop, devising a marketing plan for specialized merchandise, and exploring the potential of unique in-store events. Join us as...

In this episode of Marketing Ping Pong, Ali and Duncan discuss strategies for marketing a landscaping business. They explore different types of landscaping services, including lawn mowing, landscape makeovers, and high-end luxury landscaping. The hosts emphasize the importance of making the business fun and unique, such as hiring shirtless hot guys or creating showmanship with the equipment. Takeaways Make your landscaping business fun and unique to stand out from the competition.Consider ru...

Welcome to Marketing Ping Pong, where we serve up strategic marketing insights to help businesses thrive. In this episode, our hosts Duncan and Ali dive into the world of destination marketing. They explore the power of storytelling, local event promotion, and the challenges of working with nonprofit organizations. From creating engaging content to navigating bureaucratic red tape, they share valuable tips and experiences to elevate marketing efforts. Join us as we uncover the secrets to prom...

Welcome to Marketing Ping Pong, where we serve up exciting and unconventional marketing strategies to help businesses stand out in today's competitive landscape. In this episode, Ali and Duncan brainstorm unique business concepts, including utilizing impactful "gram" deliveries to grab attention and foster meaningful connections with potential clients and customers. From sending llamas and Marilyn Monroe to potential clients' offices to exploring the potential of "business grams" for workplac...

On today's Marketing Ping Pong Podcast, Ali & Duncan dream up a pizza place that serves the biggest pizza ever that delivers slices via conveyor belt! They chat about why it's important to entertain your customers and get them involved. Customers need excitement, not yawns. These guys are all about breaking the rules! They cheer on shaking things up, trying wild ideas, and making customers go "Wow!". In their world, there are no boring norms – just tons of fun and breaking the...

In this episode of Marketing Ping Pong, Ali and Duncan discuss the idea of creating a unique and engaging car dealership experience. They focus on the concept of selling trucks and how to differentiate the dealership from the typical boring and over-the-top marketing tactics used by car dealerships. They draw inspiration from the example of Billy, the Kia dealership guy, who created a memorable brand through his unique personality and storytelling. They also explore the idea of creating a...

Welcome to another episode of Marketing Ping Pong, where we serve up fresh and compelling ideas for your marketing game plan. In today's episode, titled "Nostalgia Museum," your hosts Duncan and Ali dive into the timeless allure of nostalgia and its potential as a powerful marketing trend. They begin by exploring upcoming opportunities with works coming out of copyright soon and the discussion of public domain and copyright expiration. Drawing from their own experiences and expertise in marke...

Welcome to the Marketing Ping Pong podcast! In this episode titled "Let's Make Banking Less Boring" Duncan and Ali dive deep into the world of marketing for banks, focusing on ways to make the banking experience more engaging and customer-centric. They share their thoughts on creating a welcoming and interactive environment at the bank, attracting and retaining employees who genuinely care, and innovative marketing strategies to stand out in the community. From ideas like a 900-gallon goldfis...