All content for Marketing Ops In 5 is the property of Marketing Ops In Five and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Operations Hot Takes In 5 Minutes Or Less.
Discussing the challenge of falling into patterns of either overcomplicating processes or underthinking core foundational structure, using lead source tracking as an example of how easy it is to miss the forest for the trees.
If AI has taught us anything about staying relevant and innovative, it's that we must adapt with the times. And it may be time to focus on more than just the tech and tools.
Discussing a recent Fortune.com article on an MIT study showing that most AI pilots in US organizations are failing and the potential takeaways for marketing ops approaches.
5 things your marketing ops team should start (or stop) focusing on in 2025:
Big Picture Goals and Outcomes
Define Roles and Responsibilities
Set Priorities and Stick to Them
Build A Repeatable Project Management Apparatus
(Stop) Overly Focusing On Tech Alone
Sometimes we dig ourselves deeper into trouble by trying to solve the same problems with the same solutions, while missing the bigger picture. #marketingoperations #formfields #marketingops
e often default to fixing problems hastily, offering solutions before we've established a clear strategy or fully understood the long-term implications of our decisions. Rethinking our approach can lead to better outcomes in the long run.
Why hire talented problem solvers only to bury them in busywork, fire drills, and broken processes? An important part of marketing operations should be enabling our teams to think bigger while doing bigger, cooler things.
