What happens when a brand fakes a soda launch? Liquid Death’s “Pure Sugar” campaign shows us just how much bold marketing can shake up the status quo. In this episode of Marketing On Point, we dive into one of the most daring (and brilliant) stunts of recent years. From casting actors to creating a viral prank, Liquid Death’s campaign wasn’t just entertaining — it was a masterclass in modern marketing. Tune in to discover what makes this stunt work, the key strategies behind it, and how your business can apply these lessons to build your own billion-dollar brand. Listen/Watch Now: YouTube Spotify Apple Amazon 

In this episode of Marketing on Point, we unpack one of the most overlooked but essential tools in marketing: the Strategy Doc. More than just a plan, it’s the roadmap that connects your goals to your execution. Learn what goes into a strong Strategy Doc, how to build one for your brand, and how to use it to stop scrambling and start showing up with clarity and consistency.   Listen/Watch Now: YouTube Spotify Apple Amazon 

Are you chasing likes, views, and followers—but still wondering why nothing’s actually moving in your business? In this episode of Marketing On Point, Matt Hadley (founder of Wander Creative) unpacks the difference between vanity metrics and value metrics—and why going viral doesn’t always mean you're making a real impact. From real-world case studies to practical tracking tips, this episode will help you shift from short-term hype to long-term brand health.   Listen/Watch Now: YouTube Spotify Apple Amazon 

Feeling like your brand has lost its edge? In this episode of Marketing On Point, Matt Hadley, founder of Wander Creative, breaks down the Brand Refresh Mindset—a powerful framework to help you reconnect with your purpose, sharpen your messaging, and get your momentum back. Whether your content feels stale, your strategy lacks direction, or you're simply stuck in a summer slump, this episode unpacks the 10 pillars every brand needs to revisit to stand out and grow in today's digital landscape. Plus, we’re announcing our free Brand Refresh Challenge—a 10-day guided experience for 10 brands looking to sharpen their presence before fall. Applications are open now!   Listen/Watch Now: YouTube Spotify Apple Amazon 

In this episode of Marketing On Point, host Matt Hadley dives deep into one of the most powerful tools in your brand's arsenal—visual content. Building on last episode’s theme of resonating over shouting, Matt breaks down why visuals matter more than ever, how to use them intentionally, and what mistakes to avoid. From the psychology behind scroll-stopping content to the practical tactics you can implement this week (like a 9-grid audit, faces-first strategy, and repurposing wins), this episode is packed with actionable insights for content creators, brands, and small businesses alike. Whether you’re running a full-blown content engine or just trying to show up better online, you’ll walk away with a clearer vision for how your visuals can drive connection, trust, and growth—without needing a $10K camera rig.   Listen/Watch Now: YouTube Spotify Apple Amazon 

Welcome to the first episode of the new Wander Creative podcast, now called Marketing On Point. In this kickoff episode, host Matt Hadley (founder of Wander Creative) breaks down one of the most important shifts every brand needs to make in 2025: moving from shout posting to resonance posting. If you’ve been pushing out content just to check a box, or shouting into the void hoping someone clicks, you’re not alone. But it’s time for a smarter approach.   In this episode Matt shares: Why most brand content gets ignored (and what to do instead) How to tell if you’re stuck in "shout mode" What resonance actually means, and how to create it on purpose A simple 3-layer framework for making content that moves people Real examples from clients who went from noise to connection

Join us as we discuss how having a clear purpose behind your work can lead to better results.

Join us as we explore how visual elements like typography, scale, and color work together to create impactful designs that communicate a brand’s message effectively.

In this episode of the Wander Creative Podcast, Dan, Abbey, and Joseph explore what makes content truly captivating. They discuss the art of storytelling across different mediums like video, photography, and design, and how blending these elements can bring a brand's message to life. The team also shares where they find inspiration, the challenges of working with tight budgets, and how to balance staying on trend while creating something that lasts. Plus, they offer some practical advice for anyone eager to start creating.

In episode 2, we dive into the world of digital advertising. We’ll chat about the latest trends, share some best practices, and give you tips to make your campaigns as effective as possible. Buckle up and get ready for some great insights!

Welcome to Season 3 of the Wander Creative Podcast! In this episode, Dan Russo is joined by our Director of Operations, Katie Rose, and our Social Media Manager, Chloe Fortner. We chat about the idea of social and messaging pillars for brands, sharing insights on how to effectively tell your brand’s story on social media, and emphasize the importance of authenticity, consistency, and engaging your audience in your brand's narrative.

Join us for the podcast season finale as we recap the 2023 year and take a look ahead to 2024. We have the whole Wander Creative team together, reminiscing back on our favorite moments and projects of the year. You won't want to miss this special episode that ends with a trivia segment. Who will win? Tune in to find out!

Join us as we delve into the intricate world of self-promotion. In this episode, we explore the delicate balance of promoting oneself in the digital age, highlighting the importance of staying true to your authentic self, maintaining consistency, and fostering genuine connections. The the digital landscape is vast, but with the right strategies, individuals and brands can effectively engage and resonate with their target audience.

In this episode, we discuss the differences and synergies between organic and paid digital strategies. We'll discuss the importance of paid advertising, especially in reaching audiences beyond one's followers, as well as highlight the significance of organic strategies, emphasizing the value of genuine engagement over mere likes.

In this episode discuss the original intention of social media, where it's at now and how to utilize social media to connect with your audience. This is an episode you won't want to miss!

On this week's episode, Dan is joined by Abbey and Asa as they discuss content creation, how to keep the passion alive for your craft, and the best tools/equipment to use for your skill level!

Join us as we discuss how far email has come over the decades, core elements of a successful email campaign, and the million dollar question: "Is Email Dead?" Listen now to find out!

Join us as we discuss various elements of design, from the role of shapes in logo design to the balance between the client's vision and the designer's expertise. We touch on finding inspiration, the subjective nature of design, and the evolving role of AI in the creative process.

Are our advertising options getting narrower or broader? Is it getting harder to target the right audience? Check out this week's episode to find out! We'll be discussing all things targeting, ads and the importance of A/B Testing.

Join us this week as we dive into the top 3 social media platforms YOU need to be on! On this episode we talk through the reasons behind our favorite social media platforms, their uses, and why you should be on them if it makes sense with your brand.   Don't forget to check out our previous episodes and tune back in next week for another episode of The Wander Creative Podcast!