This week on Marketing O’Clock: Google has introduced a new Merchant Center for Agencies, designed to let marketing teams manage multiple client accounts more efficiently from one unified dashboard. GMC is also featuring two new analytics charts: giving merchants clearer visibility into how their promotion campaigns are performing in search.
Plus, ads are rumored to be coming to Apple Maps & more digital marketing news.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
Apple is bringing more ads to IOS with Maps app - 4:36
Merchant Center for Agencies is available exclusively for agencies - 5:42
Merchant center Updates - 8:20
📰 Main News
🛠️ Cool Tool - 10:12
🔥 Take of the Week - 10:49
⚡ Lightning Round ⚡
Paid - 12:36
Organic - 20:17
Social - 27:44
Checkin in on AI - 31:34
⚙️ Working hard, or Hardly Working - 34:57
🔎 ICYMI - 37:16
🧠 Must Read Marketing Article of the Week - 38:00
An Interview with Jack Chambers Ward - 39:10
This week on Marketing O’Clock: we aren’t going to browse over ChatGPT’s new browser. Plus, Google Ads rolls out some long demanded changes for Demand Gen campaigns with new customer value rules and video generation tools.
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Intro - 00:00
📰 Main News
Open AI has a New Browser - 8:11
Google is testing auto-settings “new customer value” within new customer acquisition campaigns without advertisers consent - 11:43
Google is rolling out a new video tool for demand gen campaigns that automatically turn images and text assets into videos - 13:08
🛠️ Cool Tool - 14:10
🔥 Take of the Week - 14:39
⚡ Lightning Round ⚡
Paid - 15:38
Organic - 21:36
Social - 25:05
In other AI News (New AI Toilet Cam) - 27:32
⚙️ Working hard, or Hardly Working - 29:34
🔎 ICYMI - 31:10
🧠 Must Read Marketing Article of the Week - 31:52
An interview with Callie Kessler - 33:24
This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads.
Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers.
Adzviser - https://adzviser.com
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
New Control Ads for Google Search - 6:24
Google Opens Shopping Ads to physical goods subscriptions - 9:11
🛠️ Cool Tool - 10:40
🔥 Take of the Week - 11:12
⚡ Lightning Round ⚡
Paid - 14:29
Organic - 21:41
Social - 29:37
⚙️ Working hard, or Hardly Working - 32:11
🔎 ICYMI - 33:41🧠
Must Read Marketing Article of the Week - 34:41
An interview with Anthony Higman - 35:32
This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsYouTube announced a new brand pulse report - 8:09
BIG Demand Gen News - 9:57
Google Ads testing “Missed Growth Opportunities” - 11:10
🛠️ Cool Tool - 12:30
🔥 Take of the Week - 13:24
⚡ Lightning Round ⚡
Paid - 17:08
Organic - 25:14
Social - 31:31
⚙️ Working hard, or Hardly Working - 34:10
🔎 ICYMI - 36:17
An interview with Maggie Humphrey - 38:33
This week on Marketing O’Clock: Google upgrades PMax channel reporting and assets, OpenAI launches Instant Checkout with Etsy (Shopify coming soon), and Sora 2 debuts as OpenAI’s latest video generation model.
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Life of a Showgirl Tracklist Tiers - 00:00
📰 Main NewsGet more visibility in Performance Max with new asset and channel reporting improvements - 9:02
Open AI has launched instant Checkouts! - 11:42
🛠️ Cool Tool - 15:59
🔥 Take of the Week - 16:44
⚡ Lightning Round ⚡
Paid - 18:15
Organic - 26:44
Social - 29:40
⚙️ Working hard, or Hardly Working - 32:44
🔎 ICYMI - 34:30
🧠 Must Read Marketing Article of the Week -35:52
An Interview with Mike Ryan - 36:44
Google Ads Subtracts Individual Ad Labels From the SERPS & Interview w/ Mordy Oberstein | EP. 401
This week on Marketing O’Clock: Google’s new Sponsored results label changes how ads appear in Search, Meta rolls out 8 major ad updates, and Pinterest introduces new ad placement options.
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--------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main News
Google Large Sponsored Results Grouping Label Rolling out to more - 7:14
Meta Updates - 11:41
New Pinterest top of search ads is coming out - 14:33
🛠️ Cool Tool - 16:08
🔥 Take of the Week - 17:07
⚡ Lightning Round ⚡
Paid - 18:39
Organic - 26:25
Social - 31:25
⚙️ Working hard, or Hardly Working - 35:11
🔎 ICYMI - 37:12
🧠 Must Read Marketing Article of the Week - 38:48
An interview with Mordy Oberstein - 39:47
This week on Marketing O’Clock: Third-party Google Search tracking tools break after Google’s changes, Google Discover adds a follow button & boosts creator content, and Chrome gets reimagined with AI.
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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
Most third-party Google Search tracking tools are broken - 5:37
Google Discover is making some changes that publishers will like - 10:21
New things coming to Chrome - 13:53
📰 Main News
🛠️ Cool Tool - 16:41
🔥 Take of the Week - 17:22
⚡ Lightning Round ⚡
Paid - 19:40
Organic - 26:37
Social - 33:49
⚙️ Working hard, or Hardly Working - 36:39
🔎 ICYMI - 38:46
🧠 Must Read Marketing Article of the Week - 39:49
An interview with Brad Geddes - 40:44
Text Guidelines Coming to Google & Interview w/ Jyll Saskin Gales | Marketing O’Clock Episode 399
This week on Marketing O’Clock: Google Ads introduces text guidelines, expands campaign total budget to Search, PMax, and Shopping, and sends mixed messages on the state of the open web.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsUpdate from think retail that you may have missed - 6:36
Google won't be broken up - 6:56
Also coming out of Think Retail, Ginny Marvin had announced… - 10:07
Is the web thriving or dying- 11:12
🛠️ Cool Tool - 14:20
🔥 Take of the Week - 15:41
⚡ Lightning Round ⚡
Paid - 16:20
Organic - 25:31
Social -29:30
⚙️ Working hard, or Hardly Working - 35:27
🔎 ICYMI - 37:13
🧠 Must Read Marketing Article of the Week - 38:23
An interview with Jyll Saskin Gales - 39:55
This week on Marketing O’Clock: Google’s Monopoly won’t be broken up, but the company is required to share search data. Also, Microsoft Advertising is rolling out holiday insights and new PMax tools.
Plus, Meta will soon enable users to exclude terms from AI copy outputs.Visit us at - https://marketingoclock.com/
👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google won't be broken up - 6:56
🛠️ Cool Tool - 12:46
🔥 Take of the Week - 13:37
⚡ Lightning Round ⚡
Paid - 17:09
Organic - 23:59
Social - 32:25
⚙️ Working hard, or Hardly Working - 34:38
🔎 ICYMI - 36:28
🧠 Must Read Marketing Article of the Week - 37:44
An interview with Ameet Khabra - 38:48
New Loyalty Features in Google & Interview w/ PPC Krik | Marketing O’Clock Episode 396
This week on Marketing O’Clock: Google Ads and Merchant Center introduce new Loyalty Goals and reward features.
Also, AI tools remain widely used, though their growth has slowed, and traditional search hasn’t lost its popularity. Plus, the August 2025 Spam Update is out, and is affecting rankings across many sites.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Taylor and Travis Reaction- 00:00
📰 Main News
Google Ads announced new loyalty features for shopping ads this week - 8:46
New Research: 20% of Americans use AI tools 10X+/month - 11:22
The August 2025 spam update is here - 14:44
🛠️ Cool Tool - 16:17
🔥 Take of the Week - 17:28
⚡ Lightning Round ⚡
Paid - 18:44
Organic - 28:49
Social - 32:02
⚙️ Working hard, or Hardly Working - 34:17
🔎 ICYMI - 35:45
🧠 Must Read Marketing Article of the Week - 37:15
An Interview with Kirk Williams - 38:14
This week on Marketing O’Clock: Full placement reporting is finally arriving for the Search Partner Network. Also, Google retires its LSA badges in favor of one “Verified” badge. Plus, AI Mode expands internationally with new capabilities — but still English-only.
Link to Fred's Article - https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Higman is screaming for a good reason - 3:51
Google is replacing its local service ads badges with one verified badge - 7:45
Google AI Mode Now In 180 Countries & Gains Agentic Features - 8:35
🛠️ Cool Tool - 11:17
🔥 Take of the Week - 11:50
⚡ Lightning Round ⚡
Paid - 14:30
Organic - 19:56
Social - 25:53
⚙️ Working hard, or Hardly Working - 34:35
🔎 ICYMI - 36:23
🧠 Must Read Marketing Article of the Week -38:24
An Interview with Fred Vallaeys - 39:29
This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week.
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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Google rolled out a “Conversions with cart data diagnostics” tool - 6:07
Barry Shwartz recapped some updates to bing’s webmaster tools platform - 8:50
🛠️ Cool Tool - 10:26
🔥 Take of the Week - 22:03
⚡ Lightning Round ⚡
Paid - 12:47
Organic - 20:09
Social - 27:05
⚙️ Working hard, or Hardly Working - 32:52
🔎 ICYMI -35:08
🧠 Must Read Marketing Article of the Week - 36:42
An interview with Anthony Higman - 38:00
This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics.
Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Campaign-level negative keyword lists are now live - 8:05
Danny Sullivan is out as Google Search Liaison - 11:12
Liz Reid's Google Keyword Blog - 13:14
🛠️ Cool Tool - 21:03
🔥 Take of the Week - 23:18
⚡ Lightning Round ⚡
Paid - 26:09
Organic - 37:04
Social - 41:43
⚙️ Working hard, or Hardly Working - 47:38
🔎 ICYMI - 50:45
🧠 Must Read Marketing Article of the Week - 51:35
An interview with Barry Schwartz - 52:32
This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s Web tab gets a text-heavy makeover.
Check out Mike Ryans Charts
https://smarter-ecommerce.com/en/smec-market-observer/#embeddedCharts
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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
AI MAX Updates - 5:07
Google introduces new “web guide” - 10:24
📰 Main News
🛠️ Cool Tool - 14:05
🔥 Take of the Week - 14:44
⚡ Lightning Round ⚡
Paid - 23:24Organic - 26:09
Social - 30:25
⚙️ Working hard, or Hardly Working - 41:13
🔎 ICYMI - 42:57
🧠 Must Read Marketing Article of the Week -44:31
An interview with Mike Ryan - 45:55
This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping.
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📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37
Dario found a new help page for the branded search conversions - 11:40
Amazon has pulled out of all shopping ads - 16:19
🛠️ Cool Tool - 19:02
🔥 Take of the Week - 19:54
⚡ Lightning Round ⚡
Paid - 22:28
Organic - 30:58
Social - 38:49
⚙️ Working hard, or Hardly Working - 43:07
🔎 ICYMI - 45:44
🧠 Must Read Marketing Article of the Week - 47:03
An Interview with Glenn Gabe - 48:33
This week on Marketing O’Clock:
Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap.
Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee.
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If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------
Intro - 00:00
📰 Main NewsThe conversion settings panel in Google ads has been updated - 6:47
Open AI adding ecommerce checkout to Chat GPT - 7:47
Shep missed the entire June 2025 core update - 11:55
Good News for Publishers? - 10:03🛠️ Cool Tool - 15:33
🔥 Take of the Week - 16:37
⚡ Lightning Round ⚡
Paid - 18:37
Organic - 24:11
Social - 31:15
⚙️ Working hard, or Hardly Working - 35:23
🔎 ICYMI - 36:58
🧠 Must Read Marketing Article of the Week - 37:53
An interview with Maggie Humphrey - 39:18
This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures.
The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users.
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Collins article - https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/
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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main News
Ginny Marvin to Collin Slattery’s article on hidden search terms from last week - 5:39
Good News for Publishers? - 10:03
🛠️ Cool Tool - 14:49
🔥 Take of the Week - 16:40
⚡ Lightning Round ⚡
Paid - 17:42
Organic - 22:28
Social - 26:12
⚙️ Working hard, or Hardly Working - 31:51
🔎 ICYMI - 34:46
🧠 Must Read Marketing Article of the Week - 35:28
Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00Cloudflare is fighting back! - 5:00AI MAX search match type in Search Term Report - 8:27The June 2025 Core Update has begun rolling out - 10:39📰 Main News🛠️ Cool Tool - 11:53🔥 Take of the Week - 12:46⚡ Lightning Round ⚡ Paid - 13:48Organic - 25:34Social - 34:32⚙️ Working hard, or Hardly Working - 36:54🔎 ICYMI - 38:55🧠 Must Read Marketing Article of the Week - 39:23
This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12
This week on Marketing O’Clock: AI Mode Data is finally here, and we’re in (Search) Consolable over the details. Plus, we tell you what you “audio” know about Google’s new Audio overviews and Google introduces target CPC bidding for demand gen campaigns. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsGoogle search console is now counting AI mode clicks - 1:17Google Search is testing audio overview - 8:03About Target CPC bidding for Demand Gen - 22:45🛠️ Cool Tool - 26:12🔥 Take of the Week - 27:23⚡ Lightning Round ⚡ Paid - 28:26Organic - 39:23Social - 45:28⚙️ Working hard, or Hardly Working - 49:12🔎 ICYMI - 50:32🧠 Must Read Marketing Article of the Week - 53:41 🎉 Shootin' The Heck - 54:58