In today’s podcast we welcome back Jen Dugard, a powerhouse in women’s health and fitness. With 19 years of experience, Jen shares why certifications like Safe Return to Exercise and the Mumsafe Trainer badge are game changers for trainers working with mums. We dive into why mission matters in business, how to lead with purpose, and what it takes to raise the standards of our entire industry.
#MarketingMuscleUp #PodcastForTrainers #FitnessBusiness #ComMarketing
In today’s episode of the Marketing Muscle-Up Podcast, we sit down with Rachel Lehman.The passionate founder of Miss Motivator in Port Macquarie.
Rachel shares how a personal need for postnatal fitness support turned into a thriving women’s health studio backed by education, community, and connection. She opens up about burnout, boundaries, pricing fears, and the shift that happened when she found structure through the COM Ninja Program.
You’ll hear honest reflections on business growth, staying consistent in your marketing, and showing up authentically on social media. Whether you’re in a garage or running a premium studio, this Rise Story will inspire you to keep showing up, trust the process, and lead with purpose.
#FitnessStudioGrowth #WellnessBusinessTips #StudioOwnerSupport #AuthenticMarketing #COMMarketing #WomenInFitness #StudioLeadership #MarketingForStudios #SmallBusinessInspiration #FitnessEntrepreneurJourney
In this episode of the Marketing Muscle Up Podcast host Richard Toutounji kicks off the new Industry Edge segment with special guest Shaun Krenz, Co Founder and Director of the AusFitness Industry Trade Show & Summit.
They explore the biggest trends shaping the fitness and wellness industry including the rapid growth of recovery tools like ice baths, saunas and massage chairs, the rise of community driven fitness experiences and new opportunities for gym owners to boost revenue.
Shaun also shares behind the scenes insights into the upcoming AusFitness Expo along with disruptive innovations, shifting consumer demands and how to future proof your fitness business in a changing market.
#FitnessInnovation #MemberExperienceMatters #RecoveryTools #MassageChairTrend #GymRetentionStrategy #FitnessBusinessIdeas #StudioGrowth #WellnessInGyms #FitnessLeadership #COMMarketingPodcast
In this episode of the Marketing Muscle-Up Podcast, Richard speaks with Barrie Elvish CEO of AUSactive, about the future of the fitness and wellness industry in Australia. They explore the launch of new membership categories, the impact of fitness on preventive health and the Million Moves campaign aiming to get one million Australians moving this September.
Barry also shares insights from AUSactive’s recent meetings in Parliament, the shift in how government views the fitness sector and what gym owners should be doing now to prepare. If you are looking for strategic direction, industry updates or inspiration from someone who has led through transformation, this episode is for you.
#MillionMoves #FitnessBusinessStrategy #PreventiveHealth #FitnessIndustryLeadership #WellnessEconomy #AUSactive #FitnessMarketing #StudioGrowth #FitnessInnovation #ExerciseIsMedicine
In this episode of The Marketing Muscle Up Show, I’m joined by mindset coach James Short, who shares his expertise on mastering mental resilience to achieve success in business and life.
We dive into how to avoid ego traps, improve "money flow," and the concept of "Blue Sky Time"—a powerful tool for reflecting and planning your next moves.
Whether you’re navigating challenges in your fitness business or looking for clarity, James offers actionable strategies that will help you take things to the next level.
Episode Highlights:
[3:15] - The early days: How James got into the fitness industry at 17 and his drive to help people improve their bodies and minds.
[8:32] - The power of mindset: Why mastering mental and emotional well-being is key to unlocking greater client and business success.
[14:50] - From fitness to real estate: How James pivoted to helping real estate professionals master mindset, time focus, and money flow.
[20:22] - What is Blue Sky Time? James shares how this 15 to 60-minute practice can help you review your wins, challenges, and lessons to make better decisions.
[27:04] - Ego and success: How staying grounded and avoiding ego traps can help you achieve lasting success in business and life.
[33:48] - The importance of planning for family and business: Balancing your business and family life through intentional planning and time management.
Links & Resources:
If you enjoyed today’s episode, don’t forget to subscribe, share, and leave a review on your favourite podcast platform.
Stay tuned for more tips on growing your fitness business and living the life you’ve always dreamed of!
In this episode, Justin Tamsett, a renowned fitness industry consultant and the host of the number one podcast for gym owners and staff, shares his predictions with me for the future of fitness. We discuss the importance of community in an increasingly digital world, the enduring value of human interaction, and how fitness businesses can thrive by fostering strong, supportive environments. [2:22] - Introduction [5:40] - The importance of face-to-face interactions in the digital age [10:15] - Community building within fitness businesses [15:30] - Predictions for the fitness industry in 2024 [20:05] - The role of AI in the fitness industry [25:48] - What Australia can learn from the US [30:50] - Balancing business growth with personal life [35:40] - The future of video marketing
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If you want to muscle up your marketing every week subscribe!
Welcome back to the Marketing Muscle Up podcast show! In this episode, I sit down with Matt George, the director of XBody Australia, to delve into the world of EMS (Electrical Muscle Stimulation) technology. We discuss how this innovative fitness approach, which has taken Europe, the Middle East, and Brazil by storm, is now making its mark in Australia. Matt explains the incredible benefits of EMS for our clients and how it can help you reach a broader population of non-gym goers. Tune in to learn about the future of fitness and how EMS can revolutionise your workout routine. Timestamps: 00:00 - Introduction and EMS Overview01:16 - Global Reach of XBody and EMS Technology02:26 - Effectiveness of EMS Training05:26 - XBody's Wireless EMS Technology06:46 - Comparison of EMS to Conventional Training07:50 - Target Audience for EMS Technology15:20 - Health Benefits and Applications of EMS17:06 - Marketing Successes for EMS17:42 - Appeal of EMS to the Over 50s Market18:51 - Unique Benefits of EMS Technology20:05 - Advice on Spending the Last $100 in Business20:46 - Best Advice Received by Matt George Links & Resources Learn more about EMS technology and its benefits at: https://xbody.com.au/ If you enjoyed this episode, please rate, follow, share, and review the Marketing Muscle Up podcast. Visit our website at comarketing.com.au for more episodes and insights. Thank you for tuning in, and we'll see you next time on the Marketing Muscle Up podcast show.
In today's episode, I'm thrilled to chat with Ben Fletcher, the CEO and Director of Listen to Your Body.
Ben has an impressive career in the fitness industry, having conducted over 500,000 workouts, signed up tens of thousands of members, and overseen $50 million in membership sales.
In this episode Ben shares his insights on:
Whether you're in the fitness industry or simply interested in business growth, this episode is packed with insights you won't want to miss.
Timestamps:
[2:22] - Introduction to Ben Fletcher and his impressive background in the fitness industry.
[6:15] - Ben discusses his motivation and the impact he aims to make through Listen to Your Body.
[10:45] - The origin and meaning behind the name "Listen to Your Body."
[14:30] - Insights on running a national fitness business and maintaining longevity.
[19:55] - The importance of targeting the right market and the unique approach of Listen to Your Body.
[25:12] - Key tips for opening a successful fitness studio.
[31:40] - The significance of a good lease agreement and location considerations for fitness studios.
[36:10] - Differentiating between owning a franchise and starting a business independently.
[40:35] - Ben's take on the best workouts and exercises for different fitness levels.
[45:00] - Creative marketing strategies with a limited budget.
[48:20] - Discussing the concept of being ahead of the market and learning from early experiences.
[53:10] - Detailed explanation of the Listen to Your Body business model for clients and potential franchisees.
Links & Resources
Visit Listen to your Body Website: https://listentoyourbody.com.au/
Don't forget - if you like this episode subscriber to the podcast to muscle up your fitness marketing every Friday.
Welcome back to the Marketing Muscle-Up Podcast Show! I'm your host, Richard Totounji. In this episode, I dive into the importance of staying current and innovative in the ever-evolving fitness and wellness industry. Using the story of Blackberry's rise and fall as a backdrop, I draw parallels to our own businesses and emphasize the necessity of adapting to market changes. From ensuring your pricing and products align with market demands to maintaining the small details that set your brand apart, this episode is packed with insights to help you stay ahead of the competition.
Welcome back to the Marketing Muscle-Up Podcast Show! In this quick episode, I delve into the importance of knowing your average dollar amount per member per month. Inspired by a recent client visit, I discuss the pitfalls of relying too heavily on packs versus direct debits and how this impacts your revenue. I share actionable strategies to ensure your membership pricing aligns with your business needs, particularly for Pilates studios and other boutique fitness centers. Tune in to learn how to calculate your member average, adjust your pricing, and ultimately boost your bottom line without increasing your membership count.
Welcome back to the Marketing Muscle-Up podcast! In this episode, I'm recording from my car while stuck in traffic after visiting several client studios in Brisbane, Queensland. Today, I'm reflecting on the current state of the fitness industry and sharing some insights into what it takes to succeed. One key takeaway is the importance of the owner-operator model. When business owners are actively involved in their business, even if not directly teaching classes, their business tends to flourish. However, balancing personal interests and business needs can be challenging. I delve into strategies for staying engaged and growing your business by replacing yourself in roles that no longer serve you and focusing on areas that light you up.
Thank you for tuning in! I hope you found this episode valuable. If you enjoyed it, please rate, follow, and share the podcast with your friends. Your feedback is always welcome, and I look forward to bringing you more insights and strategies in the next episode.
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Welcome to another episode of the Marketing Muscle Up Podcast Show! Today, Richard Toutounji talks with Ken Baldwin, Director of Perform Better Australia and founder of the Healthy Aging Institute. They discuss the booming trend of active aging, debunk myths about older adults in fitness, and explore how fitness professionals can tap into this growing market. Don't miss out on this insightful conversation!
Timestamps:
00:00 - Introduction
00:46 - Importance of the aging demographic in fitness
02:24 - Ken Baldwin's background and passion for healthy aging
05:19 - Overview of Perform Better Australia and the Healthy Aging Institute
08:23 - Growth trends in active aging
12:24 - How to market to the aging population16:11 - Creating a welcoming fitness environment for older adults
21:35 - Predictions for the future of active aging in Australia
23:54 - Special discount for the Healthy Aging Summit
Tune in now to gain practical tips and strategies from one of the leading experts in the field! We have a special offer for our listeners! Use code HAS50 for $50 off your registration to the Healthy Aging Summit on May 31, 2024, in Brisbane. 🌟 https://healthyageingsummit.com.au/
In our latest session, Join me and Sam Waller of Stepz Fitness Franchise as we dive deep into valuable insights and tips for success. With discussions ranging from perseverance to marketplace dynamics, this episode is packed with wisdom!Sam Waller is an influential leader in the Fitness Industry. Having achieved what most could never dream of in a life-time going from PT to Franchisee to ultimately becoming the Franchisor of Stepz Fitness. He will be the first to admit the path hasn't been easy.
Highlights:
If you're looking to step up your game or know someone who could benefit, share this episode and let the inspiration flow!
Dive into our latest podcast session!
Meet Gavin, the brilliant mind behind The Profit Analyst podcast! Gavin's on a mission to empower business owners through their numbers.
Join me and Gavin as we discuss simplifying business numbers, understanding the profit formula, and managing multiple businesses. Click on the link in our bio to listen now
Join us in this episode as Robyn Rix takes us on a journey through the world of Pilates. From its origins with Joseph Pilates to its modern adaptations, Robyn delves into the history and methods of this popular exercise form. Discover how she transitioned from student to studio owner, learning valuable lessons along the way. Robyn also shares insights into marketing strategies for Pilates studios and the role of organizations like the Pilates Association of Australia in advancing the industry. Whether you're a seasoned Pilates professional or just starting out, this episode offers valuable advice and inspiration for success in the field.
🎙️Glen Taylor has a behind the scene hit show “Taylor Made Chaos”, exposing the unseen parts of the fitness industry.
Former army personnel turned Torque APAC Sales Director at TalkFitness and Fit Into Shape, Glen shared valuable tips for maximising gym/studio setups, and touched on the exciting up and coming booming fitness scene in the Asia Pacific.
In this episode We dive into the depths of the fitness industry, equipment sales, and Glen's incredible career journey, along with his hit show 🎥😃.
Join us now as we find out what is happening in the world of gym set-ups and the direction of the industry.🏋️♂️
RUMBLE BOXING CEO’S LOOKING FOR THE KO IN AUS🥊
Heavyweights in the Fitness industry Matt Gordin and Brendan James are bringing one of the biggest brands in the US to the land Down Under.🦘
With an impressive track record of bringing brands to Aussies like Cyclebar, Club Pilates, StretchLab, and more, These brother-in-laws are taking their game to a whole new level with Rumble boxing.🔥
Uncover explosive growth tales, and a glimpse into the future of wellness domination in Australia.
Dive into this latest podcast and see how they have bob & weaved the lows and Power Punched the highs! 🚀
Meet Cameron Falloon, founder of the BFT Studios.🔥
From humble beginnings in 2016 to landing a $60 MILLION DOLLAR CASH UPFRONT DEAL, expanding to the USA with Xponential Fitness just 4 years later!🤯Cameron currently has 59,000 members, 286 Studios and a tonne of stories gained along the way! Take a ride with me on Cameron’s journey from training the late Princess Diana to 268 studios later. A personal trainer turned franchising Power House 💪, touching on the crucial role of trust, innovation, and brand values.
This episode is a goldmine not to be missed, of knowledge for fitness enthusiasts and entrepreneurs alike! 🎤🏔️
Revolutionising Gyms: Lizelle Pelser's 30-Year Fitness Odyssey Unveiled! 🏋️♀️ Join Richard and Lizelle in this Podcast Extravaganza as they delve into the transformative journey of Go Girl Physique. From $8 to $69 memberships, retention strategies, and business model shifts—get ready for a rollercoaster of gym success! 🚀🎙️
Explore the essential factors for growing your business, especially in the fitness industry. We break down your options, from group programs to one-on-one coaching and marketing agencies, helping you make the right choice. Discover how 'COM MARKETING NINJA PROGRAM' can be your trusted guide to achieving lead generation and member growth effortlessly. If you're eager to see your business thrive, watch now and learn how to take the next step towards your goals!
