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Marketing Mistakes (And How To Avoid Them)
Hollywood Branded
400 episodes
3 days ago
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
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Marketing
Business
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All content for Marketing Mistakes (And How To Avoid Them) is the property of Hollywood Branded and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
Show more...
Marketing
Business
Episodes (20/400)
Marketing Mistakes (And How To Avoid Them)
The Power Of Brand Integration: Exploring The Impact And How It Works

In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.

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11 months ago
53 minutes 40 seconds

Marketing Mistakes (And How To Avoid Them)
Digital Evolution: Brands in the Age of AI Marketing

In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.

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1 year ago
33 minutes 29 seconds

Marketing Mistakes (And How To Avoid Them)
Unlocking Engagement Why Micro Influencers Outshine the Rest

In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.


Check out some of the past episodes we’ve covered on this topic:

⁠Ep 26: The Risks And Costs Of Social Influencer Marketing⁠⁠EP 20: Cracking 15 Steps For Celebrity Influencer Buy In⁠

⁠You can check out our playlist here⁠

Hollywood Branded  Content Marketing Case Studies


The following content marketing case studies below provide even more insights.

  • ⁠Influencer Marketing Case Study: Hotel Resort
  • Partnership⁠⁠Why Brands Can Benefit From Micro
  • Influencer Partnerships⁠⁠Influencer Marketing School:
  • Become A Certified Influencer Marketer⁠⁠
  • Why Influencers Are Leaving Snapchat for Instagram⁠




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1 year ago
7 minutes 19 seconds

Marketing Mistakes (And How To Avoid Them)
Top Holiday Product Placements

In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. ⁠Check here for some notes⁠

Hollywood Branded Refresher Episodes Check out some of the past interviews below:

  • ⁠EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film⁠
  • ⁠EP 76: Cannabis and Product Placement Content Marketing Partnerships⁠
  • ⁠EP 74: Product Placement Versus Brand Integration⁠

⁠You can check out our playlist here⁠

Hollywood Branded  Content Marketing Blog The following content marketing blog below provide even more insights.

  • ⁠Top Brand Partnerships With Ralph Breaks The Internet⁠
  • ⁠How To #29: How Much Does Product Placement Cost⁠
  • ⁠Promotional Products And Their Impact On Your Brand

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1 year ago
10 minutes 4 seconds

Marketing Mistakes (And How To Avoid Them)
Mastering Celebrity Gifting: Key Strategies for Brands

In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.

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1 year ago
11 minutes 51 seconds

Marketing Mistakes (And How To Avoid Them)
Mastering Brand Clarity and Client Value

In this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.

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1 year ago
31 minutes 21 seconds

Marketing Mistakes (And How To Avoid Them)
From Content to Conversions: The Power of Blogging for Brands

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.


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1 year ago
10 minutes 13 seconds

Marketing Mistakes (And How To Avoid Them)
Mastering Digital Search Marketing Strategies for Client Success

In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drive
solutions for clients across the world.

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1 year ago
43 minutes 8 seconds

Marketing Mistakes (And How To Avoid Them)
Navigating the PR Landscape for Mission-Driven Impact

In this episode, Stacy and Helen discussed about the transformative power of public relations in driving mission-driven brands forward, and the importance of crafting powerful narratives and employing data-driven strategies to expand a brand’s digital footprint.

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1 year ago
31 minutes 49 seconds

Marketing Mistakes (And How To Avoid Them)
The Power of Effective Workplace Communication in Achieving Goals

In this episode, Stacy and Gary discussed the intricacies of effective workplace communication and its impact on organizational success, common communication challenges in the workplace and strategies to overcome them.

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1 year ago
32 minutes 16 seconds

Marketing Mistakes (And How To Avoid Them)
Leveraging Social Tools For Effective Event Marketing

In this episode, Stacy and Ashley talk deep into the intricacies of leveraging social tools and platforms for effective event marketing and customer expansion.

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1 year ago
26 minutes 18 seconds

Marketing Mistakes (And How To Avoid Them)
Navigating Social Media for Profitable Growth

In this episode, Stacy and Armando talk about the world of marketing and what social media strategies to take for driving profitable growth and improving customer experiences.

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1 year ago
29 minutes

Marketing Mistakes (And How To Avoid Them)
Mastering Strategic Planning for Startups

In this episode, Stacy and Chad chat about practical tips for turning startups into success through strategic planning. Learn more

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1 year ago
26 minutes 21 seconds

Marketing Mistakes (And How To Avoid Them)
The Untold: Lessons Our Team Learned That Deserve Your Attention

In this episode, Stacy talks to you about some of the things you might not realize about product placement, celebrity endorsements and influencers! Learn More >

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1 year ago
11 minutes 35 seconds

Marketing Mistakes (And How To Avoid Them)
Decoding Product Placement Rules in the USA PART 2

In our 2nd most popular podcast episode which we are re-airing for the holiday week, Stacy Jones provides insight on the legal rules of product placement in the United States.

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1 year ago
10 minutes 39 seconds

Marketing Mistakes (And How To Avoid Them)
Decoding Product Placement Rules in the USA

In this episode, Stacy Jones provides more information about the legal rules of product placement in the United States.

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1 year ago
10 minutes 39 seconds

Marketing Mistakes (And How To Avoid Them)
How Brand Logo Elevate Product Placement Campaigns

In this episode, why a brand’s logo is one of the most important factors in determining success with a Product Placement campaign.

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1 year ago
5 minutes 42 seconds

Marketing Mistakes (And How To Avoid Them)
The Art of Designing a Strong Brand Website

In this episode, Stacy and Jarrold chat about the strength and value of building the right website for your brand.

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1 year ago
36 minutes 16 seconds

Marketing Mistakes (And How To Avoid Them)
How Social Influencers Turn Trends into Cash

In this episode, Stacy uncovers the secrets behind how influencers work their magic to turn social media popularity into real earnings. Join us as we demystify the strategies—from brand collaborations to affiliate marketing—that influencers use to transform online presence into a thriving business.

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1 year ago
8 minutes 54 seconds

Marketing Mistakes (And How To Avoid Them)
Unveiling B2B Branding: Insights, Challenges, and Success Strategies With Phillip Akhza

In this episode, Stacy and, Philip chat about how B2B organizations can better brand themselves, and what the typical challenges to overcome. Learn what works from Phil’s perspective, what should be avoided, and how some businesses miss the mark.



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1 year ago
33 minutes 17 seconds

Marketing Mistakes (And How To Avoid Them)
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics. With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.