Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Marketing Mindset revolution!
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout.
We talk about:
Whether you're in growth mode or approaching the $100K/month milestone, this episode is packed with insights on how to build the systems, team, and mindset that actually support your next level.
What does it really take to scale an agency to $100K months without burning out?In this episode of Marketing Mindset, I sit down with Mike Koziol, lawyer-turned-agency-owner-turned-consultant, who has helped countless service businesses navigate the messy middle of growth.We break down the milestones that matter most, and the traps that stall agencies before they ever reach scale.
Featuring:If you’re growing an agency or service-based business, this conversation is a roadmap for scaling smarter, not just bigger.
What is a brand, really?
Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palettes.
We also talk about:
If you’re struggling to define what your business truly stands for or how to make it stand out, this episode is for you.
Brand building isn’t just about flashy campaigns, it’s about tying every effort back to revenue.
In this episode of Marketing Mindset, I sit down with Katie Cabanas, a consultant who’s helped major organizations (including some names you’ll instantly recognize) craft brands that customers trust and remember. Katie breaks down how to build a brand that actually moves the bottom line, whether you’re running a global company, a local nonprofit, or just starting out.
Featuring:
If you want practical, revenue‑driven steps to make your brand stronger in 2025, this episode is packed with insight.
How do you future-proof your creative career when AI is disrupting everything?
In this episode of Marketing Mindset, I sit down with Farooq Umer, Brighter Click’s very own lead designer turned creative strategist, to break down his journey from executional design work to owning performance strategy.
We talk about:
Whether you're a designer, copywriter, or performance marketer, this episode is a blueprint for turning curiosity and grit into a thriving creative career.
Reddit is one of the internet’s most honest platforms, and also one of the most misunderstood by marketers.
In this episode of Marketing Mindset, I sit down with Anthony Gonzales, longtime moderator of Reddit’s r/Entrepreneur (4.3M+ members), to explore what actually works when engaging Reddit communities.
We discuss:
- Why Reddit isn’t just another social platform, and why treating it like one backfires
- The art of second-order content and how brands can build credibility without getting banned
- How Reddit’s domain authority makes it a sleeper SEO powerhouse
- What Reddit’s evolution into video and native content means for marketers
Anthony shares insights from running AMAs with startup founders, talking Reddit strategy at CES, and helping brands show up authentically where “hard sells” don’t survive.
If you’ve been sleeping on Reddit, or just scared of it, this episode is your cheat code.
How do top-performing agencies actually approach creative testing?In this episode of Marketing Mindset, I’m joined by Anze Markovic—founder of Unlock Performance and a seasoned creative strategist who’s worked on campaigns spending well into the 7 figures.
We break down the real workflow behind creative strategy and ad testing:Anze also shares how his team sources and scales UGC, why cross-client benchmarks are essential, and how old-school advertising books still shape his modern playbook.Whether you’re a performance agency, a media buyer, or a founder investing in paid ads—this conversation is a masterclass in thinking like a creative strategist.
How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we’re joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that’s not just riding the DTC wave but defining how to build for the long game.
Sean unpacks the behind-the-scenes playbook Cuts uses to plan seasonal launches up to a year in advance, while still staying nimble enough to iterate monthly on creative, marketing angles, and positioning.We cover:Whether you're a DTC brand or a performance agency, this conversation is a masterclass in turning operational rigor into repeatable growth.
In this episode of Marketing Mindset, I’m joined by Rahul, Head of Paid Marketing at a performance agency managing 7–9 figure brands.
We unpack what actually matters in creative testing, reporting, and scaling spend.Rahul shares:We also get real about creative fatigue, why Meta’s definition of a “new” asset has changed, and what to track when performance drops, plus the one question you must ask founders before building a report.
In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy.
We dive deep into:From Black Friday bugs to the future of AI-powered advertising, this episode explores actionable insights to keep you ahead of the curve.
How do you carve out your own space in a saturated wellness market? In this episode of #MarketingMindset, we're joined by Karina, a seasoned media buyer working with Bees & Trees—a premium Manuka honey brand from New Zealand. We dive deep into how to differentiate your product by leaning into authenticity and consumer trust.
Discover the strategic power of blending holistic education with genuine brand storytelling to reach customers at exactly the right moment.
Featuring:
If you're looking for actionable insights to grow your brand sustainably by resonating deeply with your audience, tune in!
What if focusing less on revenue and more on authentic relationships actually drove better business results? In this episode of #MarketingMindset, Mack Garrison, co-founder of Dash Studio, shares how genuine community building transformed his animation and motion design business.
Mack reveals striking data that 84% of their projects came from personal connections and recommendations, including their biggest client who was referred by a freelancer attending their community festival. We explore how authentic relationship-building transcends traditional networking to create sustainable business growth.
Featuring:
Whether you're a creative agency, freelancer, or brand marketer, this conversation will reshape how you think about community as a cornerstone of sustainable business growth.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
Ever wonder why some products instantly make you say, “I need that!” while others leave you indifferent? In this episode of #MarketingMindset, Laurier Mandin, author of I Need That, joins us to uncover the psychology behind creating irresistible products. From understanding the critical difference between consumer wants and genuine needs, to leveraging these insights, we'll explore how to craft products your audience can't resist.
Featuring:
Whether you're launching products or refining your marketing strategy, this conversation with Laurier Mandin will help you decode the psychology behind compelling product marketing.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
Ever feel like your creative strategy is just guessing and hoping?
In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.
From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.
Featuring:
Whether you’re a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.
How do you stand out when every SaaS feature can be copied in months—if not weeks? Join us as we chat with Melissa Rosenthal, founder of Outlever and former Chief Creative Officer at ClickUp, on whybrand is the true competitive moat for today’s software companies. From blending brand and performance marketing to leveraging content as the ultimate pipeline builder, Melissa shows us how the old playbook is dead—and how to thrive in 2025 and beyond.
Featuring: Melissa Rosenthal, Founder of Outlever (BuzzFeed & Cheddar alum)
Topics Covered:
Don’t miss this deep dive into the bold moves your SaaS brand needs to break through the noise.
In this episode of Marketing Mindset, your host Colby Flood chats with Chris from The Fresh Chile Co. about the organic tactics that fueled a 30,000-member Facebook community and skyrocketed brand loyalty. If you’re looking to blend paid and organic marketing with a personal touch, this episode is for you.
Tune in to hear:
The role of creative strategists is evolving faster than the industry can handle, and Sarah Levinger breaks it all down in this eye-opening discussion. From UGC fatigue to the death of hard-sell marketing, we uncover the shifts redefining ad strategy in 2025. Are colleges falling behind? Is Gen Z rewriting the rules of consumer psychology? Tune in to discover how these trends will shape the future of marketing.
Featuring: Sarah Levinger, host of "Brain Driven Brands"
Topics Covered:
Don’t miss this bold look at what’s next in the marketing world.
In this episode of Marketing Mindset, Colby chats with UGC creator Kelly Jensen to explore the dynamics between agencies, brands, and creators. They share their thoughts on the briefing process, usage rights, and best practices for content creation.
Colby gives insights into the challenges of creating effective briefs that give direction without stifling the creator’s voice. Kelly shares how too much detail can make content feel overly rehearsed, while no guidance can leave creators guessing about brand expectations. They give tips on achieving the right balance and ensuring content feels more organic for both the brand and the creator.
Tune in to learn more about the rapidly evolving UGC landscape, shaped by new FTC rules, technological advancements, and AI. This episode is essential listening for both UGC agency leaders and content creators alike!
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
In this episode of Marketing Mindset, Colby interviews Michael Epstein from Postpilot, diving into the resurgence and strategic role of direct mail in the digital marketing landscape. Michael, a seasoned e-commerce entrepreneur, explains how direct mail offers a distinct advantage, especially as digital ad platforms become more competitive and costly.
Tune in to learn about Postpilot’s evolution from a retention-focused tool to a comprehensive prospecting solution. Michael shares how, by leveraging Acquisition AI, Postpilot can identify lookalike audiences and enable brands to send targeted mailers to new potential customers.
Colby and Michael also discuss how direct mail campaigns can be customized and automated, share tips on creative best practices for direct mail, and discuss how brands can strengthen an omnichannel strategy by reaching a broader range of customers and reducing reliance on digital channels.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
This week on Marketing Mindset, Colby interviews Chris Suglia, an agency owner specializing in white-label paid media services, to discuss a holistic approach to creating and optimizing digital ads. They discuss essential creative tracking metrics, such as hook rate and hold rate, that are valuable for understanding the subtler aspects of audience engagement, particularly for ads that aim to boost brand recognition rather than drive direct conversions.
Tune in to hear them share tips about client reporting, including the importance of transparency and customization, and learn how Chris tailors reports and communication based on each client’s knowledge and interest, providing detailed dashboards and monthly performance summaries for more sophisticated clients while simplifying metrics for less experienced business owners.
You’ll also learn how they educate clients on the role of macroeconomic factors, social platform algorithms, and other external elements that may impact ad performance.
Follow Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Follow Colby on Twitter: https://twitter.com/Colby__Flood
Visit our Agency website: www.brighterclick.com
Learn more about our creative strategy software: https://www.dataally.ai/
