The Google Ad Grant Program Every Nonprofit Should Know About | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Grant here: https://nonprofitmegaphone.com/Hey everyone! This episode is going to be a game-changer for anyone running a nonprofit organization or anyone who knows someone who is. I'm talking with Grant Hensel from Nonprofit Megaphone about Google Ad Grants - and yes, his name is literally Grant and he's the expert on grants, which is pretty amazing.Here's what most people don't know: Google gives qualified 501c3 nonprofits $10,000 per month in FREE advertising on Google Search. That's $120,000 per year, and there's no time limit on this program. If you had signed up 10 years ago, you would have received over $1.2 million in free advertising by now.The crazy part? Virtually 100% of legitimate nonprofits get approved for this program, yet most people have never heard of it. And here's the kicker - the average nonprofit only uses about $800 of their $10,000 monthly allowance because they don't know how to use it effectively. Grant's clients average over $8,500 per month because he's figured out the system.Grant breaks down exactly how Google Ad Grants work, including the two-auction system that ensures nonprofits don't compete directly with paid advertisers. We dive deep into the application process, common mistakes people make, and the specific strategies that actually work for different types of organizations - from animal shelters to museums to advocacy groups.This isn't just about traditional charities either. The program covers a huge range of 501c3 organizations including performing arts venues, environmental groups, religious organizations, educational nonprofits, and community organizations. Grant shares real case studies and results he's seen across his 800+ clients.We also cover the technical aspects like conversion tracking, keyword strategy, and why sending people to your homepage will get your ads rejected. Plus Grant reveals some insider knowledge about potential future expansions of the program.#GoogleAdGrants #Nonprofit #FreeAdvertising #GoogleAds #Charity #NonprofitMarketing #DigitalMarketing #501c3 #GoogleForNonprofits #FreeMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Google Ad Grants01:22 Understanding the Google Ad Grant Program04:52 Maximizing the Google Ad Grant Opportunity09:14 Challenges and Best Practices for Nonprofits11:55 Understanding Google Ad Grants14:57 Crafting Effective Ads for Nonprofits18:49 Diverse Nonprofit Organizations and Their Needs21:08 Success Stories and Outcomes from Google Ad Grants25:15 Maximizing the Google Ad Grant Potential28:54 Navigating the Application Process for Google Ad Grants33:05 Common Pitfalls in Grant Applications
The Shocking Ad Creative Trends That Are Dominating 2025 | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Jeff here: https://www.nlc.comHey everyone! In this episode, I'm diving deep with Jeff Minnichbach, the founder and CEO of No Limit Creatives, who has created over 1.5 million ad creatives and built a team of 250 designers. If you've been struggling with ad creative performance or wondering what's actually working in 2025, this conversation is going to blow your mind.Jeff's journey is incredible - I remember when he was just a freelancer in Facebook groups eight years ago, and now he's running a multi-million dollar design agency that literally broke Asana's servers because they had too many projects running through the platform. They had to build their own custom project management software because no existing solution could handle their volume.What's fascinating is how dramatically ad creatives have changed. The polished, professional ads with layers and shadows that worked five years ago are being beaten by wild, abstract, meme-style visuals that look almost unprofessional. Jeff shares some shocking examples of ads that are performing incredibly well for his own business - including monkey comparison ads and abstract pattern backgrounds that he never thought would work.We get tactical about what's working right now: shorter headlines, minimal text, UGC-style content mixed with motion graphics, and videos that are 5-15 seconds instead of the 30-60 second norm from years past. Jeff also reveals his testing methodology - why 3-5 creatives perform better than testing 50 at once, and how to properly iterate on winning ads.The remote team management insights alone are worth the watch. Managing 250 designers across multiple time zones using a pod structure with design leads and directors is no small feat. Jeff breaks down exactly how they maintain quality control and communication using Slack, Zoom, and their custom platform.We also dive into AI's impact on the design industry. While tools like ChatGPT's new image generation are impressive, Jeff explains why you still need a design eye behind the AI and how they're using it for administrative tasks rather than replacing designers entirely.Check out No Limit Creatives at nlc.com if you need any design work done - I've been working with Jeff's team for eight years and highly recommend them.#AdCreatives #GraphicDesign #FacebookAds #RemoteTeam #BusinessGrowth #DigitalMarketing #DesignAgency #Entrepreneurship #AdTesting #marketingstrategy Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Managing a Remote Team03:17 Insights on Current Trends in Ad Creatives15:09 Building a Custom Platform21:48 Managing a Large Remote Team22:13 The Role of AI in Design25:15 Common Mistakes in Ad Creatives27:32 Creating a Swipe File for Ad Inspiration29:37 Methodology for Testing Ad Creatives31:39 Diverse Design Offerings at NLC33:34 Learning from Mistakes in Business38:41 Final Insights and Golden Nuggets
How AI is Killing Scale-Based Businesses | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Kasim here: https://kasim.me/Hey everyone! This conversation with Kasim Aslam completely shifted my perspective on AI, entrepreneurship, and the future of business. Kasim has built six different multimillion-dollar businesses with two successful exits, and what he shares in this episode is going to challenge everything you think you know about education, implementation, and scaling.The biggest bombshell Kasim drops is that education is no longer the most important thing for entrepreneurs. We've been told to consume, learn, and absorb as much information as possible, but AI has completely flipped this on its head. When trillion-dollar supercomputers have access to all the same information, the real competitive advantage becomes implementation and execution. Kasim's advice? Cut your learning time in half and spend that time actually doing something with what you've learned.We dive deep into his journey from building the number one Google Ads agency in the world to selling it right before AI made his entire business model obsolete. His timing was incredible, but what's even more fascinating is how he pivoted to focus on the one thing AI can't replicate - human connection and talent.Kasim breaks down his systematic approach to global talent acquisition through Pareto Talent, explaining why he believes small businesses will dominate the AI revolution. His insights on incentive alignment are game-changing - he shows how to structure your team so they actually want to implement AI tools instead of fearing them.The conversation gets really tactical when we discuss AI implementation strategies. Instead of focusing on specific tools that change constantly, Kasim teaches a way of thinking about data capture, process design, and system architecture that will serve you regardless of which AI tools emerge. His approach to relational databases and "if this, then that" thinking is brilliant.We also explore the future of marketing and why the generalist agency model is dying. Kasim predicts we'll see billion-dollar businesses with just 2-4 employees, and explains why scale might actually be working against you in the AI age. His perspective on focusing on things that don't scale is counterintuitive but makes perfect sense. #AI #Entrepreneurship #BusinessStrategy #GlobalTalent #Marketing #Automation #BusinessGrowth #Implementation #SmallBusiness #InnovationAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Impact of AI on Business Models07:37 Empowering Teams for AI Adoption12:35 The Value of Global Talent21:57 AI Tools and Future of Marketing32:45 Building Authority in the Age of AI
The Referral Party Strategy That's Changing Everything | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out Charles's work here: https://charlesbyrd.comHey everyone! I'm beyond excited to share this conversation with Charles Byrd, and I had to start with the fact that he literally told me a billionaire is wiring him money today. That's the power of systematic joint ventures, and Charles is about to break down exactly how he makes this happen consistently.Charles comes from a Silicon Valley background and has applied that systems thinking to the world of joint ventures and partnerships. What I love about his approach is that it's not just about one-off deals - he's created a repeatable system that generates 12 to 20 referrals per week to million-dollar-plus businesses. Let me say that again - 12 to 20 referrals every single week.In this episode, we dive deep into Charles's Pure JV system, including his four main types of joint venture partnerships. Whether you're looking at presenting to other people's groups, setting up referral partnerships, doing broader promotions like webinars, or leveraging social JVs like podcast interviews, Charles breaks down exactly when and how to use each strategy.One of my favorite parts of this conversation is when Charles shares his systematic approach to networking at events. He's got this brilliant method he calls the "bird bump" where he uses technology to capture contacts, takes screenshots, sends immediate follow-up texts, and even takes selfies to remember conversations. It sounds simple, but the results speak for themselves.We also get into something called referral parties, which is probably one of the most actionable strategies you'll hear today. This is a way to systematically get connected to your ideal partners and clients by leveraging your existing network. Charles literally gets dozens of high-quality referrals every week using this method.What makes Charles different is that he leads with value first. Instead of asking what people can do for him, he's constantly making connections and introductions for others. This approach has led to incredible opportunities, including working with billion-dollar companies and landing that billionaire client he mentioned.We cover commission structures, how to approach different types of partnerships based on your product and audience size, and even how Charles is leveraging AI to streamline his processes. If you've been struggling with consistent lead generation or want to diversify beyond paid advertising, this episode is going to give you a complete roadmap.#JointVentures #Partnerships #BusinessGrowth #Networking #Referrals #BusinessStrategy #Marketing #Entrepreneurship #BusinessDevelopment #leadgeneration Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Building Relationships and Networking Strategies10:16 Building Meaningful Connections at Events15:59 The PureJV System Explained20:51 Referral Parties: A Game-Changer31:10 Learning from Setbacks36:36 Leveraging AI for Business Growth
The Community Expert Behind Ali Abdaal's Success Reveals All | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out Jordan's free email course here: https://growthcommunity.co/blueprintHey everyone! In this episode, I sat down with Jordan Godbey, the community creation expert behind some of the most profitable online communities for creators like Ali Abdaal, Justin Welsh, and David Gerhardt. If you've been thinking about starting your own paid community but don't know where to begin, this conversation is going to change everything for you.Jordan breaks down the biggest mistake people make with communities - thinking the community itself is the offer. Spoiler alert: it's not! The community is actually the vehicle to deliver your transformation, and there are four distinct types of community models you can choose from. We dive deep into each one, from low-ticket peer communities to high-ticket transformational programs, so you can pick the right model for your audience size and goals.What really blew my mind was Jordan's approach to pricing and billing frequency. Instead of the typical monthly subscription model that leads to constant churn, he explains why annual billing and higher ticket prices can actually make your community more successful and profitable. We also get into the nitty-gritty of onboarding new members, reducing churn, and creating that crucial first moment of value that keeps people engaged.For those of you using or considering Circle as your community platform, Jordan shares some advanced automation strategies and workflows that most people never discover. Plus, we discuss how AI is going to impact the community space and why human connection will become even more valuable as AI handles the information side of things.Whether you're a YouTuber with a large following looking to monetize through community, or you're just starting out and want to build a high-value transformational program, this episode gives you the roadmap. Jordan's insights on moving from one-on-one work to scalable community models are particularly valuable for coaches and consultants.#OnlineCommunities #CommunityBuilding #DigitalMarketing #OnlineBusiness #CreatorEconomy #CommunityPlatforms #PaidCommunities #Circle #Entrepreneurship #businessstrategy Aleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Optimizing the Podcast for YouTube01:08 Understanding Community Offers and Mistakes03:51 Four Types of Online Communities06:34 Choosing the Right Community Model09:43 Engagement Strategies for Transformational Communities12:33 Building a Brand and Community16:40 Onboarding for Success19:28 Understanding and Reducing Churn22:00 Choosing the Right Platform28:27 Advanced Circle Strategies30:49 The Role of AI in Communities33:39 The Future of Communities36:13 Learning from Mistakes39:41 Iterative Community Building
The Low Ticket Funnel Strategy That Made MILLIONS | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Derek Here: https://www.rediscoverdigital.com/rd-homeHey everyone, Aleric here! In this episode of Marketing Minds, I sit down with Derek Tsuboi, managing partner at Rediscover Digital and multi-time Two Comma Club Award winner. Derek shares the exact strategies he used to generate over $1 million in sales from a FREE book funnel - yes, you heard that right, a million dollars from giving away free books!We dive deep into the mechanics of low ticket offers and how they can actually fund your entire ad spend while generating high-quality leads. Derek breaks down his exact funnel structure, including the 35% upsell conversion rate that made this campaign so successful. He reveals why the audiobook upsell at $9.95 was a game-changer and how segmenting buyers into "high quality" and "low quality" buckets based on their purchase behavior led to better backend conversions.One of the biggest insights Derek shares is about ascension - how to move people from low ticket buyers to high ticket clients. His controversial take? Don't wait for people to read your book or complete your course before making your core offer. Most people won't, and if your business model depends on that, you're setting yourself up for failure.We also cover his Facebook Live ad strategy that was getting 3x the reach of regular ads, the specific AI tools he's using for ad copy (spoiler: ChatGPT connected to Google Drive is his winner), and why testing only 10-20% of your budget is the sweet spot for scaling campaigns.Whether you're running paid ads, considering low ticket funnels, or looking to improve your backend conversions, this episode is packed with actionable strategies you can implement immediately.#MarketingMinds #LowTicketFunnels #DigitalMarketing #FacebookAds #SalesFunnels #MarketingStrategy #OnlineMarketing #LeadGeneration #MarketingTips #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Maximizing Upsells and Downsells08:08 Liquidation of Ad Spend: A Game Changer12:13 Navigating the Pitfalls of Low Ticket Offers15:17 Creating a Clear Path to Ascension23:04 Leveraging Facebook Live Ads for Engagement29:30 The Evolution of Facebook Ads32:01 Strategies for Live Video Ads34:52 Optimizing Meta Ads for Success36:37 Harnessing AI in Marketing45:52 Learning from Mistakes in Business
The 2-Word Trick That Makes AI Sound Human | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Jonathan Here: https://jonathanmast.com/Hey everyone, Aleric here! In this episode of Marketing Minds, I sit down with Jonathan Mast, one of the leading voices in AI education and founder of White Beard Strategies. Jonathan has been at the forefront of digital innovation since 1995 and has taught hundreds of thousands of people how to effectively use AI in their businesses.We dive deep into practical AI strategies that you can implement today. Jonathan shares his Perfect Prompting Framework - a simple 4-step process that completely transforms how you interact with AI. He breaks it down into: telling AI what type of expert it should be, providing background context, asking your specific question, and ending with "ask me any clarifying questions you have." This last part is crucial and something most people miss.We explore the best AI tools across different categories - from ChatGPT, Claude, and Gemini for text generation, to Midjourney for images, and Google's Veo 3 for revolutionary video creation. Jonathan explains why you shouldn't get caught up finding the "perfect" AI tool and instead focus on mastering one that works for you.One of my favorite parts is when Jonathan shares how to train AI on your personality and writing style. He recommends taking a Myers-Briggs test and feeding that information to AI for more personalized responses. We also discuss Perplexity Labs, which can create comprehensive documents with images, graphs, and citations in minutes.Whether you're completely new to AI or looking to level up your skills, this episode is packed with actionable insights. Jonathan's approach makes AI accessible and practical for business owners and entrepreneurs at any level. Don't miss his two powerful tips at the end: using "humanize this" and "rewrite using Hemingway rules" to make AI content sound more natural.Check out Jonathan's free Facebook group and resources at jonathanmast.com or search for "white beard AI" to continue your AI journey.#AIMarketing #ArtificialIntelligence #ChatGPT #AITools #MarketingMinds #DigitalMarketing #AIForBusiness #ContentCreation #MarketingStrategy #BusinessAutomationAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Podcast Structure and Introduction00:00 Common Mistakes in AI Prompting01:56 The Perfect Prompting Framework04:46 Illustrative Examples of Prompting07:36 Analyzing Data with AI08:55 Best Practices for Effective Prompting10:47 Choosing the Right AI Tools15:32 Leveraging AI for Research and Content Creation16:51 Training AI to Reflect Your Personality21:46 Best Practices for Custom AI Projects28:04 Exploring Top AI Tools for Various Needs36:03 Staying Updated in the Rapidly Evolving AI Landscape44:11 The Future of AI in Education and Beyond
How This Marketer Went From Bankruptcy to Building a Marketing Empire | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Gabe here: https://businessmarketingengine.com/ & https://www.linkedin.com/in/gabearnoldHey everyone, Aleric here! In this episode of Marketing Minds, I sit down with Gabe Arnold, founder of Business Marketing Engine and someone who's been in the marketing game for over two decades. Gabe drops some serious truth bombs right off the bat - did you know that 90% of all marketing fails? But here's the thing - the best marketers know this and design their systems around it.We dive deep into Gabe's customer-centric marketing framework, starting with his unique approach to market research. He shares exactly how to survey your paying customers (not just any customers - the ones who've actually given you money) to uncover the exact language and psychology that drives conversions. We talk about asking open-ended questions like "What was your most significant accomplishment last year?" to really understand what motivates your audience.Gabe also reveals some unexpected marketing channels that are crushing it right now. We discuss direct mail strategies that are getting 15-25X ROAS because mailboxes are empty these days, and radio advertising techniques including how to negotiate rates and why 5-second spots often outperform 60-second ones. Plus, he breaks down his "Prism Effect" concept for bringing genuine human connection into your marketing.One of my favorite parts is when Gabe shares his million-dollar education story - how he built a construction business to over $1M in revenue but only made $65,000 because he didn't understand profitability. That bankruptcy taught him lessons that transformed his entire approach to business.Whether you're interested in AI applications for marketing, building scalable systems, or just want to understand why kindness and confrontation can coexist in great marketing, this episode is packed with actionable insights from someone who's been in the trenches and come out successful.#MarketingStrategy #BusinessGrowth #MarketingMindsPodcast #DigitalMarketing #DirectMail #RadioAdvertising #MarketResearch #ContentMarketing #MarketingTips #EntrepreneurMindsetAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Importance of Market Research01:30 Testing Frameworks in Marketing03:55 Understanding Customer Psychology06:58 Leveraging AI in Market Analysis09:34 Building Human Connections in Marketing12:38 Navigating Client Relationships15:29 The Business Marketing Engine Blueprint20:55 Building a Customer-Centric Marketing Foundation24:02 The Power of Consistency in Marketing Strategies25:24 Exploring Direct Mail as a Marketing Strategy29:43 Harnessing the Potential of Radio Advertising34:26 Creating Impact Through Marketing40:30 Leveraging AI for Business Growth44:43 Learning from Failures to Achieve Success
The $99,000 Per Month Mistake Most Sales Teams Make (And How to Fix It) | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Josh here: https://www.instagram.com/troy.joshua/Hey everyone, Aleric here! In this episode of Marketing Minds, I sit down with Josh Troy, founder and CEO of Wires From Strangers Group, who's hired hundreds of sales reps and helped clients generate hundreds of millions in revenue. We dive deep into what most sales organizations are getting wrong and how to fix it.Josh breaks down the shocking math behind sales performance - just a 5% difference in close rate and a few thousand dollars difference in average sale price can mean $99,000 per month in lost revenue per underperforming sales rep. That's the kind of insight that can transform your business overnight.We cover everything from building prolific sales systems that turn B+ players into top performers, to creating irresistible pitches that actually convert. Josh shares his pipeline management framework that prevents revenue leakage, his conditional logic-based management system, and the exact training methodology his team uses to consistently create top performers.You'll learn why most spiffs actually hurt performance, how to hire sales reps who won't burn out after three months, and the keystone metrics that actually matter. Josh even reveals his AI-powered call analysis system and the four types of training every sales organization needs.Whether you're building your first sales team or looking to scale an existing one, this episode is packed with actionable strategies you can implement immediately. Josh's systematic approach to sales operations has been refined over years of managing triple-figure headcount, and he's sharing it all here.If you're serious about scaling your sales organization the right way, this is required viewing.#SalesManagement #SalesTraining #SalesOperations #HighTicketSales #SalesStrategy #SalesTeam #BusinessGrowth #SalesProcess #SalesCoaching #SalesMetricsAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Value-Driven Conversations00:20 Performance Delta in Sales03:06 Common Mistakes in Sales Organizations06:07 The Importance of Sales Systems08:47 Talk Tracks and Pitch Design11:17 Managing Sales Reps Effectively14:39 Optimizing Sales Processes for Maximum Revenue20:08 Driving Sales Behavior Through Influence-Based Leadership24:34 Implementing Effective SPIFs for Sales Motivation31:43 The Importance of Customized Internal Training36:42 Navigating Compliance in Sales42:42 Crafting Irresistible Pitches and Talk Tracks47:44 Iterative Sales Strategies50:44 Effective Training and Role-Playing51:07 Recruiting Top Sales Talent55:47 Retention Strategies for Sales Reps01:00:56 Conditional Logic-Based Management01:07:28 The Value of Done-For-You Sales Management01:12:02 AI Tools and Keystone Metrics
How This Jingle Writer Built an 8-Figure Personal Development Empire | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Paul here: https://sculptingyourlife.com/Hey everyone, Aleric here! In this incredible episode of Marketing Minds, I sit down with the legendary Paul Hoffman, who's not only written iconic jingles for major brands like Ford Motor Company ("Have You Driven a Ford Lately?"), but has also sold over 3 million personal development programs worldwide.Paul shares his unique perspective on combining music with marketing to create emotional connections that convert. We dive deep into how he's worked with titans like T. Harv Eker, Jack Canfield, and Brendon Burchard to create branded "success songs" that amplify their messaging.Paul drops absolute gold throughout this conversation, including his philosophy on providing massive value first, building authentic relationships, and why he believes the biggest obstacle to success is yourself. He even shares his personal contact information at the end because he's genuinely here to serve!Whether you're a marketer, entrepreneur, or personal development enthusiast, this episode is packed with actionable insights that will transform how you approach your business and life. Paul's energy is absolutely contagious, and his wisdom comes from decades of real-world success.Don't miss this one - it's a masterclass in authentic marketing and personal transformation!#MarketingMinds #PaulHoffman #VideoMarketing #PersonalDevelopment #MarketingStrategy #Entrepreneurship #MusicMarketing #Jingles #Authenticity #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Technical Difficulties and Introductions02:47 Emotional Connection in Marketing05:39 Impact of Personal Development Programs14:24 Emotional Marketing and Authenticity16:25 Creating Unique Marketing Messages19:59 Overcoming Personal Obstacles23:40 The Power of Influence in Marketing26:23 Navigating the Noise of AI29:39 The Importance of Customer Connection31:54 The LEAD Framework for Effective Marketing37:59 Morning Rituals and Personal Discipline42:00 Failing to Win: Embracing Mistakes49:28 Selling with Authenticity and Purpose
The Secret LinkedIn Strategy That Generated 20 Million Views in 3 Months | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Josh here: https://standoutauthority.com/Hey everyone! In this episode of Marketing Minds, I sit down with Joshua B. Lee, known as the "Dopamine Dealer of LinkedIn," to uncover the strategies that helped him generate 20 MILLION organic views on LinkedIn in just three months.Joshua shares his complete LinkedIn playbook, including his secret newsjacking strategy that's absolutely crushing it right now. We dive deep into why those automation tools and Chrome extensions are actually hurting your LinkedIn game, and how to build genuine human-to-human connections that convert into real business opportunities.You'll learn Joshua's exact messaging formula for reaching out to connections, his 10-20-70 content strategy that builds authority without being salesy, and how to optimize your LinkedIn profile to tell your career story (not just list your resume). Plus, he reveals how LinkedIn newsletters can get you 100% deliverability and get indexed on Google within an hour.We also cover advanced strategies like using LinkedIn Events to build your email list, leveraging company pages effectively, and how Joshua helped Fortune 10 companies like AWS humanize their brands on the platform. Whether you're just starting on LinkedIn or looking to scale your presence, this episode is packed with actionable insights from someone who's been mastering LinkedIn for over a decade.Joshua has worked with industry giants like Google, Oracle, and thought leaders like Joe Polish and Peter Diamandis. His company, Standout Authority, helps executives and entrepreneurs turn LinkedIn engagement into real-world impact. Get ready for a no-BS conversation about what's really working on LinkedIn right now.#LinkedInMarketing #LinkedInStrategy #SocialMediaMarketing #DigitalMarketing #B2BMarketing #ContentMarketing #PersonalBranding #MarketingStrategy #EntrepreneurTips #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Power of News Jacking on LinkedIn03:17 Leveraging LinkedIn Newsletters06:12 Human to Human Connection on LinkedIn17:18 Humanizing Brands in 202521:35 The Importance of Quality Connections24:20 Building Relationships Over Automation26:04 The Value of Authentic Engagement39:31 Crafting an Impactful LinkedIn Profile46:12 The 10-20-70 Content Strategy48:56 The 10-20-70 Content Creation Method51:16 Harnessing AI for Content Creation57:09 Navigating LinkedIn Ads01:01:21 Leveraging Company Pages and Events01:11:40 Lessons Learned from Mistakes
How This Client Gets $35 Book Calls from YouTube Ads (When Others Pay $300) | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check Out more of Jared here: https://www.attracttoscale.com/In this incredible episode of Marketing Minds, I sit down with Jared Erni, one of our long-time clients at Ad Outreach who's achieving something remarkable - $35-$50 book calls from YouTube ads with cold traffic. When most coaches are paying $150-$300 per booked call, Jared's results are absolutely game-changing.Jared's story is one of resilience and transformation. After building an indoor digital billboard network for eight years that was about to be sold, COVID hit and everything changed overnight. He lost his business in 60 days through circumstances completely outside his control. But instead of giving up, he pivoted to helping local businesses with Google Business Profile optimization and sales funnels - and that's when everything changed.Within just two weeks of implementing our YouTube ad system, Jared made his investment back. In six weeks, he tripled his revenue. In eight months, he hit a quarter million in sales. Today, he's helped over 1700 local businesses and has built a multi-million dollar company that allowed him to retire his wife from teaching and travel the country with his four kids for two years.What makes this conversation so valuable is Jared's transparency about working with Ad Outreach from the inside. He shares exactly what that experience looks like - from the initial strategy sessions to working with our copywriters, ad strategists, and attending our office events. You'll hear how we helped him break through multiple revenue barriers and solve the problems that come with each new level of success.But the real gold in this episode is Jared's new survey funnel strategy that's delivering those incredible $35-$50 book call costs. He breaks down his micro-commitment psychology approach, mobile-first funnel design, and how he's using AI-powered text follow-up to convert over 60% of his booked calls. He also shares his top strategies for local businesses, including his three-point offer framework that transforms boring "free estimate" offers into compelling value propositions.If you're struggling with high cost per lead, want to see what working with a top-tier marketing agency actually looks like, or need strategies for local business marketing, this episode is packed with actionable insights you can implement immediately.#YouTubeAds #BookCalls #LocalMarketing #SurveyFunnels #GoogleBusinessProfile #MarketingStrategy #AdOutreach #VideoMarketing #LeadGeneration #BusinessGrowthAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Introduction and Event Recap00:00 The Impact of Marketing on Local Businesses04:07 Building a Business with Purpose09:10 The Entrepreneurial Mindset14:45 Innovations in Marketing Strategies19:18 Breaking Sales Barriers26:54 The Importance of Video Marketing34:18 Innovative Funnel Strategies for Cold Traffic41:20 Maximizing Local Business Potential
The AI Newsletter Strategy That Delivers 40-60% Open Rates | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Get Daily AI Today (Special Offer): https://go.daily.ai/partner?am_id=aleric965In this episode of Marketing Minds, I sit down with Joe Stolte, a serial entrepreneur with five successful tech companies and multiple exits including Lottery.com and Grow Flow. Joe opens the conversation with two jaw-dropping marketing statistics that immediately caught my attention: 40% of content actually pushes prospects away, and responding to leads within 5 minutes makes them 400% more likely to convert.Joe is currently the founder and CEO of Daily AI, a revolutionary newsletter platform that leverages AI to achieve 40-60% open rates – something that sounds almost impossible in today's crowded inbox environment. What's fascinating is that over 81% of their customers consistently see open rates above 40%. How? By using what Joe calls "iterative intelligence" – a machine learning system that studies individual subscriber behavior to personalize content based on what they actually click on, not just what they say they want.Throughout our conversation, Joe shares his vision for the future of marketing: moving from one-to-many to truly one-to-one personalization. He explains that while most AI marketing tools simply wrap generative AI around existing processes, the real magic happens when you leverage data and individual behavior patterns to deliver exactly what each person wants.We also dive into Joe's business-building methodology from his experience scaling multiple companies to successful exits. He shares invaluable insights on how to build businesses with incredible multiples, the pros and cons of raising investor capital versus bootstrapping, and his framework for choosing the right markets (look for deep pain, deep pockets, high accessibility, and growth).In the second half of the episode, Joe reveals his favorite AI tools that he personally uses every day, including his specific strategies for using them to save time and make better decisions. From Claude for copywriting to Napkin.ai for creating visual frameworks in seconds, these are practical tools any business owner can implement immediately.Whether you're looking to improve your email marketing results, build a more valuable business, or simply understand how AI is transforming marketing, this conversation is packed with actionable insights from someone who's been at the forefront of both technology and marketing for decades.#AIMarketing #EmailMarketing #MarketingAutomation #BusinessGrowth #EntrepreneurMindset #PersonalizedMarketing #AITools #StartupSuccess #TechEntrepreneur #ConversionTipsAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Marketing Insights and Crazy Stats01:20 The Power of AI in Newsletters06:54 Personalization and Future of AI Marketing12:27 Emerging AI Tools and Strategies16:19 Results as a Service and Irresistible Offers18:02 Building Successful Businesses: A Methodology for Growth25:55 The Pros and Cons of Raising Capital31:50 Implementing AI Strategies in Business36:49 Mindset of an Entrepreneur: Learning from Setbacks40:03 Daily AI: Transforming Email Marketing43:41 Rapid Fire AI Tools for Entrepreneurs
Former TV Producer Reveals How She Gets 30-40X ROI on Facebook Ads | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Laurel here: https://www.adcoachingfor7.com/In this episode of Marketing Minds, I sit down with advertising strategist Laurel Portie who shares how she generated over $4 million in sales with just $150,000 in ad spend over the past seven years. Her approach is refreshingly different from what most marketing experts teach.Laurel opens up about her "$5 video ads" strategy that targets the 97-98% of people who aren't ready to buy right now but are your ideal clients. While most marketers focus only on the 2-3% who are ready to purchase immediately, Laurel has built what she calls a "conveyor belt" that nurtures potential customers until they're ready to buy.What I love about Laurel's approach is how she prioritizes real human connection. Instead of automating everything, she creates value-driven content that solves specific problems, then uses messenger conversations to build relationships. She's generated as many as 200 triage calls from just $6 in ad spend by using this strategy correctly!Laurel also shares her unique perspective shaped by her background in television, where she worked from 2002 until 2018. She reveals how she accidentally discovered her business when a marketing expert at an event pointed out that her Facebook ad skills (which she'd been using to launch TV shows since 2008) could be monetized as a service.You'll learn exactly how Laurel's "ads ecosystem" works, including:How to create $5 video ads that build your invisible audienceHer "conversion multiplier" strategy that intercepts people at different points in your funnelWhy boosted posts aren't dead (when used correctly)How to structure your messaging to overcome objectionsHer 90-days-to-data approach that helps identify exactly what to fix in your marketingPerhaps most refreshing is Laurel's commitment to her core values. Despite her success, she deliberately keeps her ad spend low and her program capped at around 4,000 members so she can deliver personalized coaching without sacrificing quality or hiring employees.Whether you're just starting with ads or looking to optimize your current strategy, Laurel's proven approach shows that you don't need massive budgets to create massively profitable campaigns.#FacebookAds #LowBudgetMarketing #AdStrategy #VideoMarketing #MessengerMarketing #MarketingTips #ConversionRate #DigitalMarketing #SmallBusinessMarketing #SocialMediaAdsAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Introduction to Profitable Advertising Strategies02:25 Building a Conveyor Belt for Leads05:10 The Importance of Authenticity in Content Creation08:12 Content as a Hybrid of Ads and Organic Reach10:58 Engaging with Your Audience for Content Ideas13:36 Tactical Breakdown of the $5 a Day Strategy16:30 Leveraging Messenger Ads for High Conversion Rates19:26 Final Thoughts on Advertising Ecosystems24:11 Building a Sustainable Ads Ecosystem29:42 The Journey from TV to Entrepreneurship35:39 Understanding the 90 Days to Data Strategy38:59 Scaling Ads: The Balancing Act42:03 Learning from Challenges and Defining Core Values46:19 Innovative Strategies for Boosting Engagement
How This Piano Teacher Spends $100,000/Month on YouTube Ads (Profitably) With a $37 Membership | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Piano by Pictures here: https://pianobypictures.gospelonthegopiano.com/learn-piano-fast-with-free-giftIn this episode of the Marketing Minds podcast, I sit down with one of our incredible clients, Ryan Kelly, who scaled from struggling with YouTube ads to profitably spending $80,000-$100,000 per month on the platform. And he did this with just a $37/month membership teaching piano through his company, Piano by Pictures!Ryan shares his fascinating journey from piano professor to successful entrepreneur. After getting his doctorate in music (a 10-year journey), he found himself in a long-distance relationship and needed to create additional income. What started as a goal to make just $200/month to help his family eventually transformed into a multi-million dollar business with a team of 20 people generating $7-8 million annually.What's really compelling about Ryan's story is how he identified a specific pain point for piano learners - traditional notation being too complex and discouraging - and created a picture-based system that allows beginners to skip this hurdle and jump straight into playing songs they love. He initially focused on religious music before expanding to a broader audience.You'll discover how Ryan's business exploded after implementing our YouTube ad strategies alongside his already successful Facebook campaigns (where he spends over $200,000 monthly). He breaks down the exact funnel he uses - a "free plus shipping" offer with books that includes a trial to his membership, which then converts a significant percentage into ongoing subscribers.One of my favorite moments in this interview is when Ryan reveals how our copywriting coach Angie made one simple suggestion about his landing page - changing it from black and red (which looked like "a hardware store") to white and purple with flowers to better appeal to his audience of older women. This single change resulted in a massive 22-26% conversion rate increase!Ryan also shares insights about scaling operations, building a team, developing organic YouTube content, and his plans to develop more robust backend offers. If you've ever wondered if you can profitably run YouTube ads for a lower-priced offer, this interview is proof that it's absolutely possible with the right strategy.#YouTubeAds #MembershipSites #DigitalMarketing #PianoLessons #OnlineBusiness #ConversionRate #BusinessGrowth #EntrepreneurJourney #GoogleAds #ScalingBusinessCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Understanding the Membership Model and Core Offer01:34 Transitioning from Meta Ads to YouTube Ads04:37 Trial and Error: Learning from Ad Campaigns06:58 The Nuances of YouTube Advertising Strategies07:47 Navigating the Complex World of Marketing14:09 The Journey from Music to Marketing18:14 Scaling Operations and Team Growth21:20 Expanding Marketing Channels and Offers26:52 The Win or Learn Mindset in Business29:51 The Value of Coaching and Support
Why Most Sales Teams Fail: Insights from a Record-Breaking Tony Robbins Speaker | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Brian here: https://www.wesellup.com/Hey everyone! In today's Marketing Minds episode, I sit down with Brian Mayoral, former national speaker for Tony Robbins and founder of WeSellUp.com, to dive deep into advanced sales strategies that can transform your business overnight.Brian kicks things off by sharing his "Give-Get-Give Method" - the exact referral strategy that helped him break sales records at Tony Robbins. This simple yet powerful approach involves reaching out to your top 20% of clients (those who pay on time, pay well, and sing your praises), offering value upfront, asking for three specific referrals, and then providing additional value afterward. It's a low-hanging fruit strategy that most businesses overlook due to fear, yet it can literally double your sales.We also explore the psychology behind effective sales techniques, including NLP strategies that Brian learned during his time with Tony Robbins. You'll discover why having more quality conversations and improving those conversations are the only two levers you need to pull in sales, and why your mindset is just as important as your skillset.Brian shares his incredible journey from junior high PE teacher to breaking Tony Robbins' sales records, revealing the grit and determination it took to land his dream job after 16 months of persistence. His story proves that sometimes the hardest workers aren't in the right room, and how changing your environment can completely transform your results.For sales team leaders, Brian provides invaluable insights on structuring daily huddles, conducting effective one-on-ones, and how to use "buddy calls" to reinvigorate stalled deals. Plus, we discuss how AI is reshaping the sales landscape and which roles might soon become obsolete.This episode is packed with actionable strategies for entrepreneurs, sales professionals, and team leaders who want to level up their game and achieve breakthrough results.#SalesStrategy #BusinessGrowth #ReferralMarketing #TonyRobbins #SalesTraining #NLPTechniques #SalesTeam #EntrepreneurMindset #SalesLeadership #BusinessCoachingCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 Sales Techniques and NLP Insights00:10 Brian's Journey to Success03:11 The Importance of Grit and Perseverance06:34 Sales Mindset and Quality Conversations19:02 Enhancing Sales Conversations24:05 The Power of Mindset in Sales31:08 Building Effective Sales Teams39:03 Leveraging AI in Sales42:53 Learning from Failures48:47 NLP Techniques for Sales Success
How This Producer Created a Top 0.5% Global Podcast Through Strategic Content Positioning | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Jake here: / jakebrian In this episode of Marketing Minds, I dive deep with Jake Bryan, the mastermind producer behind "The Deep End with Taylor Welch" - a YouTube podcast that exploded from just 300 views per video to over 250,000 subscribers in only nine months.Jake shares the exact moment everything changed for their channel and the strategic shifts that led to earning $30,000-$50,000 monthly in YouTube ad revenue alone. We unpack his comprehensive approach to crafting compelling thumbnails and titles that generate 9-12% click-through rates, and he walks through his methodical process for creating content that keeps viewers engaged throughout long-form videos.What makes this conversation unique is Jake's vulnerability about the years of struggle before finding success. After two years of consistent YouTube content creation that earned just $120 total, Jake reveals how simplifying their approach and focusing on audience alignment finally broke through the algorithm.You'll learn practical strategies for:Creating thumbnails that spark curiosity through contrast and storytellingCrafting titles that connect with your specific audienceProducing content that delivers on what viewers clicked for within the first 10 secondsUsing analytics to make real-time decisions about your contentRepurposing your back catalog by updating thumbnails and titlesIdentifying moments in your content that can become viral shortsBuilding trust with your audience through vulnerabilityWhether you're just starting your YouTube journey or looking to scale an existing channel, Jake's insights provide a roadmap for creating content that resonates and drives meaningful engagement.#YouTubeStrategy #ContentCreation #PodcastGrowth #YouTubeAlgorithm #ThumbnailDesign #VideoMarketing #ChannelGrowth #ContentProduction #VideoAnalytics #CreatorEconomyCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-...Results May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 Understanding Audience Needs00:34 Revenue Insights and Monetization Strategies03:33 Catalyst for Growth: Key Breakthrough Moments06:37 Content Strategy and Audience Engagement09:27 Thumbnails and Titles: The Art of Attraction12:38 Final Thoughts and Key Takeaways18:13 Exploring the Spirit Realm and Prayer Mechanics20:34 Tools for Creating Engaging Thumbnails and Titles21:56 Crafting Compelling Titles with AI Assistance26:37 A/B Testing for Thumbnails and Titles30:00 Strategies for Retaining Audience Attention40:42 The Role of a Producer in Podcasting47:46 Finding Unique Value in Content Creation53:03 The Journey of Content Creation58:00 Finding the Right Format01:02:48 The Importance of Feedback01:04:03 Analyzing Analytics for Growth01:13:11 Creating Impactful Shorts
How to Turn One Sales Call into 1,000 Sales Calls At Once | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Brody here: https://www.facebook.com/eventswithbrody/ | https://www.instagram.com/brodyleelive/In this episode of the Marketing Minds podcast, I sit down with Brody Lee, the event marketing genius who has generated over $100 million in client revenue through a strategy that makes traditional sales calls completely optional.What if you could have 100, 1,000, or even tens of thousands of sales calls happening simultaneously? That's exactly what Brody has mastered through his revolutionary approach to live and virtual events. Having run over 1,200 events and worked with industry titans (including training Apple's executives on one-to-many selling), Brody reveals his complete five-step system: Set Up, Show Up, Blow Up, Pay Up, and Scale Up.If you're running a high-ticket coaching or consulting business and struggling with the limitations of one-on-one sales calls, this conversation will completely transform your acquisition strategy. We dive deep into why events are not just more profitable but create significantly higher client retention rates. As Brody explains, "When someone has an immersive experience with you over multiple days, the bond created is far deeper than a 45-minute sales call."You'll discover why most people approach event content completely backward (hint: you should only be teaching for 20 minutes of each hour), how to engineer your entire event to handle objections before they arise, and the psychology behind creating what Brody calls "a full-body YES" decision from your audience.For those worried about the tech side of virtual events, Brody breaks down the surprisingly simple setup you need (spoiler: your iPhone and Zoom are enough to get started), while sharing advanced strategies like using AI to customize your pitch based on real-time audience data and strategically placing attendees at specific tables during your offer.The most valuable insight might be his approach to event sponsorships - a brilliant strategy to make your event profitable before it even begins. Rather than traditional booths, Brody creates "activation zones" that engage all five senses, creating unforgettable experiences while generating additional revenue.Whether you're already running events or just considering them as part of your marketing mix, this episode provides both the strategic framework and tactical execution details to transform your high-ticket business. As Brody reminds us, events have been at the center of every major movement in human history for over 300,000 years - they're not just a marketing tactic but a profound way to create connection and transformation.#EventMarketing #HighTicketSales #VirtualEvents #SalesStrategy #MarketingStrategy #SponsorshipStrategy #BusinessGrowth #OneToManySelling #ConversionStrategy #SalesConversionCopyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters:00:00 The Power of Events in Sales06:33 Transforming Sales Calls into Events12:22 The Five-Step Formula for Successful Events20:23 Tech Setup for Virtual Events27:10 Lessons from Event Failures and Successes37:14 Sponsorship Strategies for Event Success44:13 The Role of AI in Enhancing Events49:43 Creating Impact Through Events58:04 Million Dollar Event Tactics Revealed
How to Create Experiences So Powerful People Market FOR You | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Giovanni here: https://www.instagram.com/giovannimarsicoofficial/?utm_source=ig_web_button_share_sheet | https://www.destinyfest.com/In this episode of the Marketing Minds podcast, I sit down with Giovanni Marsico, the visionary behind Archangel - one of the most transformative event experiences I've ever attended. Gio shares his counterintuitive philosophy that "marketing is what happens AFTER someone pays you," which completely flips the traditional marketing model on its head.What makes this conversation so powerful is how Gio approaches building experiences that create such deep transformation that marketing becomes effortless. Case in point: at his Toronto event with 1,500 attendees, 500 people purchased tickets for the following year's event without knowing a single speaker or detail - simply because the experience was that remarkable.Gio takes us behind the scenes of his Top Secret events (which I recently attended in Miami), where attendees don't know what hotel they're staying at, who else will be there, or what they'll be doing. It's completely built on trust and delivers an experience so memorable that attendees can't stop talking about it before AND after.You'll learn his practical approach to reverse-engineering impossible goals using the "domino strategy" - starting with one small leverage point that can topple increasingly larger dominoes. He shares the exact email he used to convince marketing legend Seth Godin to speak at his first major event, and his framework for building relationships with people who are further along in their journey.What I love most about this conversation is Gio's emphasis on creating unforgettable experiences and genuine connections. Whether you're running events or any type of business, his insights on how to make marketing happen naturally through remarkable client experiences will transform how you think about customer relationships.If you've been frustrated with traditional marketing approaches or you're looking to create deeper connections with your audience, this episode reveals a completely different path - one where word-of-mouth becomes your most powerful marketing channel because the experience you create is truly worth talking about.Don't miss Gio's golden nugget near the end about how he launched his entire business by telling people "don't pay me until after you've experienced what I can deliver." This risk-reversal strategy helped him launch what became a multi-million dollar business and global movement.#MarketingStrategy #CustomerExperience #EventMarketing #WordOfMouth #TransformationalMarketing #BusinessGrowth #RelationshipMarketing #ExperienceDesign #RiskReversal #NetworkingStrategy
Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters
00:00 The Concept of Top Secret Events
03:07 The Connection Between Movies and Marketing
05:52 Transformative Client Experiences
09:09 Applying Marketing Philosophy to Various Industries
12:04 Giovanni's Journey in Event Production
14:52 Harnessing Superpowers for Success
17:55 Reverse Engineering Big Visions
22:42 Elevating Event Experiences
25:01 Setting Impossible Goals
27:22 Creating Impact Through Events
29:37 Building and Maintaining Relationships
36:10 The Journey into Film Production
43:05 Golden Nuggets of Wisdom
45:22 Strategies for Escape Rooms
The Distribution Secret That Changed Anik Singal's Business Forever | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Draye here: https://fractionalcmo.com/ AND HERE https://redfernmedia.com/In this episode of the Marketing Minds podcast, I sit down with marketing genius Draye Redfern to unpack the biggest challenge facing marketers in 2025: platform diversification. As Draye puts it right from the start, "You cannot rely on just one platform" anymore - a lesson many businesses are learning the hard way with constant algorithm changes, iOS updates, and tracking issues.Draye has worked with some of the biggest names in business - from Chris Voss and Peter Diamandis to Jay Abraham and Shark Tank's Daymond John. Drawing from his experience with over 1,500 clients, he breaks down his powerful ANCHOR framework (Attract, Nurture, Convert, Humanize, Optimize, Retention & Recurring Revenue) that's helped scale businesses to eight figures.What I love about this conversation is how Draye balances cutting-edge strategies with timeless marketing principles. We dive deep into direct mail tactics that are working surprisingly well in 2025 (yes, direct mail is far from dead!), including the three-step mailing approach that's getting incredible response rates. You'll learn about video brochures with IoT technology that actually track when prospects open your mailer and how long they engage with it.Draye also shares a brilliant humanization strategy that's helped him win clients simply through his onboarding process - creating personalized URLs and videos that make customers feel valued before they've even paid. It's these small hinges that swing big doors in your business.We also explore how AI is transforming marketing beyond just content creation. Draye explains how his team analyzes sales call transcripts with AI to identify the most effective objection handling techniques and why he gives his team dedicated time every week to experiment with new AI tools.If you're feeling overwhelmed by the constant changes in marketing platforms or looking for proven strategies to diversify your lead generation, this episode is packed with actionable advice from someone who's seen what works across thousands of businesses.Don't miss Draye's final golden nugget about writing a book (even a short one) as your ultimate sales letter - it's helped him generate hundreds of thousands in revenue and speaking opportunities.#MarketingStrategy #DirectMail #DigitalMarketing #PlatformDiversification #LeadGeneration #AIMarketing #CustomerRetention #MarketingFunnel #BusinessGrowth #MultiChannelMarketingAleric Heck helps Entrepreneurs & Business Owners use YouTube and Value-Drive Video to generate Leads & Sales through his Company AdOutreach. Subscribe to this channel & join our website to learn how you can use YouTube Video Ads and Organic Video to scale your business!Copyright 2025 AdOutreachSubject to Terms & Conditions: https://www.adoutreach.com/terms-and-conditionsResults May Vary Disclaimer: http://adoutreach.com/disclaimerPrivacy Policy: http://adoutreach.com/privacy-policyChapters00:00 The Importance of Multi-Platform Marketing01:41 The Anchor Framework Explained04:22 Humanizing Marketing and Client Relationships06:54 Retention and Recurring Revenue Strategies19:22 The Importance of Human Connection in Marketing21:19 Navigating Marketing Platforms and Strategies24:35 Leveraging Joint Ventures for Business Growth27:37 Direct Mail: A Timeless Strategy for Engagement33:29 Harnessing AI in Marketing38:02 Working with Influential Brands and Personalities41:39 The Hamburger Story: Marketing in Action47:05 Creative Testing: The Key to Marketing Success
