In this session with our friends at Weglot, we learn about how to turn your content into a worldwide growth engine with practical tactics for international reach.We focus on how to;
_________Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.
If you've ever bought a business card, chance are you will know about moo.com. They are at the birth of so many new businesses and new jobs, but this isn't just a story of how Richard built an amazing print company that thrives today. It is also a story of resilience, creativity and perseverance.
Naomi Walkland, CMO of Motorway
Building a team that delivers on targets and feels good to lead? That’s the kind of marketing leadership we’re all trying to nail.In this warm, wise and grounded session, Naomi Walkland , CMO at Motorway and former VP at Bumble , shared what she’s learned from growing global teams, scaling through IPOs, and holding onto kindness along the way.
If you’re a CMO, Head of Marketing or just someone who cares deeply about leading well , this one’s for you.
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Email’s Not Dead, But It’s Definitely Had a Glow-Up
A TMM recap of “The School of Email Marketing” with Lauren and Frank from Dotdigital
This wasn’t about the perfect subject line formula or how many emojis are too many. Instead, Lauren and Frank gave us the real stuff. The kind of strategic, CRM-level thinking that helps marketing teams stop sending emails for the sake of it and start building long-term, revenue-generating relationships.
Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.
Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.
NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Marketing is a balancing act of creativity, data, and time. In a recent TMM webinar, Nick shared how AI isn’t here to take our jobs, but to give us back the time and brain space we need to focus on the things that matter, ideas, strategy, and creativity.
Thanks to Our Sponsors
Huge thanks to Frontify who helped make this possible. Also, big love to Cambridge Marketing College, Frontify, and Planable, you help make sessions like this happen.
We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, industry news, and trends.This is her story of building a social following from the ground up. What worked, what didn’t, and what she’d do differently if she had to start again tomorrow.Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever are going solo- ways to grow when you're doing allllll the things--Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:
Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you accelerate the growth of organic search traffic to a website. Both are highly respected thought leaders in SEO, so this session will be jam-packed full of great insights and advice.--Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.
What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on?
In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy.
From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers creators, drives global consistency with local nuance, and builds a creative culture across continents.
We cover:
Why Adobe’s Women’s FA Cup sponsorship is about more than just brand awareness
How Adobe stays ahead in a hyper-competitive, AI-driven landscape
What vulnerable leadership looks like in a high-performance global team
Tune in for a thoughtful look at how marketing can inspire, connect, and lead - even at scale.
In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform.
We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions.
We also explore:
The surprising similarities between fashion and SaaS marketing
How to cut through jargon and bring clarity to brand language
Why conventional logic can be dangerous for marketers
The challenges of measuring brand impact when outcomes aren’t easily quantifiable
Typeform’s approach to brand building, from memorable YouTube ads to their recent rebrand from “Forms worth filling out” to “Now you know”
How to market a simple, premium product in a world full of free alternatives
If you’re curious about branding, creativity, and marketing leadership, this one’s for you.
In this episode, we’re joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Stephen shares lessons from a career spent building, scaling, and exiting agencies. We cover:
The biggest challenges facing agencies today — and whether it’s the model or the moment
How to build an inbound engine that consistently brings in qualified leads
The role of positioning in standing out in a crowded market
Hiring your first employees and managing agency growth stages
Practical advice on pricing your services and balancing client relationships
If you’re thinking about growing your agency or making it more resilient, this one’s packed with wisdom.
Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover:
🪂 Welcome to The Chutes 🪂
The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.
Today we’re proud to announce the second winner of The Chutes is Ginsters with ‘Taste The Effort’. Congratulations to everyone involved, including the agency partners Truth, Kantar & TBWA.
To hear more about how the work that worked was made, Emma Stower joined Joe Glover and Giles Edwards for a 25 minute masterclass. We hope you enjoy!
The objective
After speaking to consumers and uncovering how Ginsters was perceived, Emma Stowers experienced quite an awakening. Misconceptions about poor quality were creating a barrier for the brand, making it difficult to shift public perception. Ginsters set out to change this, aiming to showcase the quality and craft behind both their brand and their products.
This dedication to care and craftsmanship inspired the creation of Merryn, a devoted Ginsters potato farmer who became the heart of the campaign.
The results
After pre-testing and refining a rough cut storyboard with System1, Ginsters achieved an impressive 4.0 Star Rating for their final cut. By leveraging humour and strong brand codes, they secured high brand recognition and cut through the category noise. Taking a bold and unconventional approach, Ginsters established a unique and distinctive identity to reinforce one simple message: great taste, great quality.
Merryn injects the brand with fun and has become a consistent part of its identity, and thankfully, she is here to stay. Ginsters aim to build a distinctive asset with Merryn, a smart strategy backed by System1’s The Magic of Compound Creativity. Data from the IPA shows that over five years, brand characters grow in effectiveness, increasing by an average +1.0 Star Rating.
But it is not just the brand that is pleased with the campaign’s success. Within the first 12 weeks, the campaign drove a significant uplift in value sales and added over 1.5 million households to the brand. Real consumers even called Ginsters after the ad aired to share how much they loved it, expressing their appreciation for the way it highlighted British farming.
🪂 Welcome to The Chutes 🪂
The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.
It’s time to announce the inaugural winner of The Chutes awards which goes to…
The Woodsman Whisky & Mr President for ‘Well Earned’.
And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from Whyte & Mackay and Lillie Price from Mr. President to explain exactly how they created the work that worked.
The objective
To attract a new audience of consumers and bring fresh energy to the category by positioning it as fun and sociable. Designed as a Scotch that behaves like a bourbon, Woodsman whisky was uniquely placed to stand apart. It offered something different to the category, appealing to a younger audience of drinkers who enjoy mixing their drinks.
Traditionally, the whisky category is known for adhering to familiar tropes, often leaning into a more formal tone rooted in heritage and seriousness. Woodsman set out to break that mould, injecting a sense of playfulness and modernity to resonate with a new generation. Enter Barry the Beaver: a rugged puppet character who, after a long day of gnawing trees and building dams, kicks back, relaxes, and enjoys a glass of The Woodsman whisky. Defying all category conventions, The Woodsman faced a polarising challenge: they had something new, creative, and completely distinctive within the whisky category, but would consumers respond with the positivity needed to drive long-term commercial growth?
The results
On System1’s Test Your Ad platform, The Woodsman achieved an impressive 4.8-Star Rating and exceptional short-term sales potential, ranking it among the top five spirits ads of all time and the number one whisky ad in System1’s Premium database. This campaign’s success in testing translated directly to commercial impact, propelling The Woodsman into the Top 10 blended whisky brands and exceeding its 20% growth goal by an additional 15%. Driven by data, insight, a clear strategy, and emotional resonance, this campaign stands as a testament to a brand that is both market-oriented and unafraid to challenge the status quo.
Despite Barry’s “gnarly” appearance, he is a beloved character who resonates deeply with consumers. System1’s emotional FaceTrace© reveals that his presence evokes surprise and joy, leading to a notable increase in positivity. This positions the Woodsman perfectly to continue leveraging Barry in their communications. A distinctive and well-received brand character is truly one of the most valuable assets a brand can have!
Extra resources:
Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you're short on time and budget.- Making brand measurable – Simple frameworks for linking brand activity to business impact, even if attribution is messy.- Tracking depending on spend – Low-cost to premium ways to track your brand over time and show progress to stakeholders.00:00 – Intro: Why brand tracking matters01:44 – Dan’s story: From VC to brand believer04:11 – What we’ll cover in this session05:00 – What is brand marketing today?10:05 – What metrics actually matter?12:57 – TikTok study: Impressions ≠ awareness16:25 – Brand vs performance: Why it’s not either/or20:00 – The phone test: Future vs current demand22:00 – Making the case to your CFO27:30 – What to do when budgets are cut30:55 – Brand as delayed-response marketing33:20 – Tools for tracking brand at different stages40:10 – RealReal case study: Brand = $15m uplift43:00 – Founders and brand trust47:20 – How to build brand with a small team
In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic attack during a presentation on... breaded chicken.
Here’s what we covered:
Max once believed public speaking “wasn’t for him.” After a panic attack at work, he quit his job.
But he knew becoming a better speaker would unlock career opportunities, so he committed to learning.
Fast forward: he’s now helping others do the same via The Keynote Club, aiming to support 1 million people.
Max shared a framework to help anyone find their ideal speaking topic:
Right to Speak: Do you have lived experience? Are you in the top 3-5 people in your network on the topic?
Belly Energy: Do you have passion or fire in your belly for it?
Audience Fit: Can you empathise with your audience? Are they genuinely interested?
Attendees built a full draft of a talk using Max’s 6-box framework:
Start – Grab attention (no polite intros!)
Intro – Set expectations and show relevance
Three Chapters – A clear structure based on story or chronology
Full Circle – Come back to your start for emotional payoff
Call to Action – What should the audience do next?
Timings – Allocate time to each section (and always finish early!)
Everyone has a story — Max encouraged participants to uncover theirs, even if they think they’re "boring."
Speaking = Helping — Focus your talk on helping the audience first, not selling.
Starts & Ends Matter Most — That’s where attention is won (or lost).
Max even drafted a template email for attendees to send, asking to speak to a real audience. Because, as he says:
“The talk you’ll regret most is the one you never give.”
If you want to dive deeper, Max’s “High Stakes Speaking” course with The Keynote Club kicks off soon – with sessions designed to help you build talks, master nerves, and grow in confidence.
Huge thanks to Max, and if you found the session valuable, do drop him a follow on LinkedIn (he’s just 70 shy of 10k... let’s fix that).
Stay tuned for our next webinar with Tracksuit’s Matthew Herbert on how to measure brand marketing.
🎤 Max’s Journey into Public Speaking🗺️ Discovering Your "Speaking Territory"🧱 A Simple Talk Structure (with Worksheets!)💡 Key Takeaways📬 Take Action
What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.
In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat about:
Finding your brand’s voice—even if it’s a bit unhinged
Why humour, honesty, and even typos can win hearts (and views)
How to stay weird and do your job as a marketer
It’s honest. It’s smart. It’s surreal in the best possible way. Come for the laughs, stay for the strategy.
In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding.
We dive deep into:
Why Nishma left Google and the motivation behind creating Glittersphere
Key lessons from corporate giants and what small businesses can learn (and do better)
Practical tips on building authentic and impactful personal brands
The core elements of strong brands and storytelling that truly connects
This conversation is packed with insight, warmth, and actionable advice—perfect for marketers, entrepreneurs, and anyone looking to make their brand stand out.
Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.
