Marketing Mavericks

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Marketing Mavericks

Anchor Aces

6 episodes

1 month ago

Your viral marketing is worthless if customers can't find you! Alex and Ben dive deep into Google My Business optimization and local citations - the foundation that makes everything else work. Learn the "Golden Hour" review strategy, discover why 70% of bookings come from the local pack top 3, and master the citation audit that can transform your rankings overnight. From handling bad reviews like a pro to engineering your "Digital Dock" for maximum visibility, this comprehensive guide covers ...

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Marketing

Business,

Entrepreneurship

Episodes (6/6)

Marketing Mavericks

Google My Business & Local Citations - Your Digital Dock

1 month ago

16 minutes

Marketing Mavericks

Seasonal Trends & Viral Boat Marketing Tactics

Kill the "off-season" mindset forever! Alex and Ben reveal how a New England pontoon rental made September more profitable than July with their "Fall Color & Cozy Cruise" micro-season strategy featuring flannel blankets, apple cider, and foliage maps. Learn the viral "Ultimate Bachelorette Yacht Package" featuring custom captain hats, signature cocktails, and the "Last Sail Before the Veil" neon photo spot that created 500 overnight inquiries. Discover "experience stacking" and how AI han...

1 month ago

10 minutes

Marketing Mavericks

Luxury Yacht Marketing - Ultra-High-Net-Worth Strategies

Enter the exclusive world of ultra-luxury yacht marketing where traditional rules don't apply. Alex and Ben reveal the "Digital Velvet Rope" strategy and "anti-marketing" approach needed for Ultra-High-Net-Worth clients. Learn how to build trust through operational perfection, create strategic partnerships with wealth managers and private jet brokers, and turn events like Art Basel into exclusive "must-attend" experiences. Discover why a reality TV star collaboration could destroy your brand ...

1 month ago

10 minutes

Marketing Mavericks

Lake vs Ocean - Location-Based Marketing Mastery

Alex and Ben break down the fundamental differences between marketing a lake rental versus an ocean charter business. Discover why "Lake Life Pontoons" builds community through local partnerships, Fourth of July boat parades, and family fishing days, while "Apex Ocean Charters" sells pre-packaged adventures to tourists seeking Instagram-worthy experiences. Learn the critical mistake each type makes and how to avoid the trap of copying your competition's playbook when you should be doubling do...

1 month ago

8 minutes

Marketing Mavericks

AI Revolution in Marine Marketing

The future of boat rental marketing is here, and it's powered by Artificial Intelligence. In this game-changing episode, Alex and Ben dive deep into how AI is revolutionizing customer interactions, lead generation, and business operations for marine businesses. Discover the difference between outdated chatbots and modern AI assistants powered by Large Language Models, explore the potential of Voice AI for hands-free bookings, and learn how AI is transforming SEO strategies. Featuring real cli...

1 month ago

11 minutes

Marketing Mavericks

Boat Rental Marketing Mastery

🎙️ Episode 1: "Boat Rental Marketing Mastery" Episode Description: Join Alex and Ben from Anchor Aces Marketing as they navigate the foundational strategies powering the $18+ billion boat rental industry. In this comprehensive episode, discover how to transform your marketing from a simple "Boats for Rent" sign into a sophisticated customer acquisition machine. Learn about the digital marina concept, experience-driven marketing, and targeted customer segmentation strategies that separate succ...

1 month ago

7 minutes