Marketing made human

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7 episodes

5 days ago

In this episode, we explore the transformative rise of voice search optimization and why it's becoming essential for businesses to adapt to this new wave of digital interaction. Discover how voice assistants are reshaping consumer behavior and how natural, conversational SEO strategies can help your brand stay ahead. We delve into the opportunities and challenges of voice technology, sharing actionable insights to prepare your content and digital presence for the future. Tune in to unlock the...

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Business

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Marketing

Business

Episodes (7/7)

Marketing made human

"Voice Search Optimization: Preparing for the Next Wave"

2 months ago

3 minutes

Marketing made human

"Topical Authority vs. Backlinks: What Drives SEO More?"

In this episode, we delve into the evolving SEO landscape by comparing two powerful forces: Topical Authority and Backlinks. Discover how search engines prioritize true expertise alongside trust signals, and learn why a balanced strategy focusing on authoritative content and natural backlinks is the key to sustainable success. Whether you're a marketer, content creator, or business owner, understanding this dynamic can transform how you approach your digital presence. Tune in for a thoughtful...

2 months ago

3 minutes

Marketing made human

"SGE (Search Generative Experience) & The Future of Rankings"

In this insightful episode, we delve into the revolutionary Search Generative Experience (SGE) and how it is transforming the future of internet rankings. Discover how generative AI is reshaping the way we find information, shifting from traditional keyword-based searches to personalized, conversational journeys that anticipate user intent. Explore the evolving landscape of SEO and the exciting opportunities and ethical considerations this new era brings for businesses, creators, and digital ...

2 months ago

3 minutes

Marketing made human

"Semantic SEO: Structuring Content for Meaning"

In this episode, we journey into the transformative world of Semantic SEO — a strategy that goes beyond keywords to focus on meaning and context in digital content. Discover how structuring your content around topics, entities, and user intent enhances both search engine understanding and user experience. We unpack the power of natural language, semantic connections, and structured data to show how they can boost your site's relevance and visibility. Whether you're a marketer, content creator...

2 months ago

3 minutes

Marketing made human

"EEAT & Google’s Quality Raters: What Really Matters Now"

In this engaging episode, we unravel the evolving significance of EEAT — Expertise, Authoritativeness, and Trustworthiness — and how Google’s Quality Raters play an instrumental role behind the scenes to maintain search integrity. Discover how content creators and businesses must adapt in the age of AI and misinformation to build genuine trust and authority. Tune in to learn actionable insights to elevate your content and thrive in the ever-changing digital ecosystem.--- Visit us: https://mor...

2 months ago

3 minutes

Marketing made human

"EEAT & Google’s Quality Raters: What Really Matters Now"

In this engaging episode, we unpack the evolving importance of EEAT — Expertise, Experience, Authoritativeness, and Trustworthiness — in Google's search quality framework. Discover how Google's human Quality Raters play a critical role in shaping what content ranks and why authenticity and credibility matter more than ever in 2024. Whether you're a content creator or an avid web user, gain valuable insights on navigating and thriving in today's digital landscape with trusted, reliable informa...

2 months ago

4 minutes

Marketing made human

"EEAT & Google’s Quality Raters: What Really Matters Now"

In this episode, we unravel the essential components of EEAT — Expertise, Experience, Authoritativeness, and Trustworthiness — and why these factors are critical in Google's ranking and evaluation process. Join us as we explore how Google’s human Quality Raters influence the online content ecosystem and what creators can do to align their work with these evolving standards. Whether you're a content creator, marketer, or digital enthusiast, learn practical insights to build credibility and tru...

2 months ago

4 minutes