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Marketing Made Easy for HR Consultants
Nick Poninski
120 episodes
3 days ago
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and...
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Marketing
Education,
Business,
How To
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All content for Marketing Made Easy for HR Consultants is the property of Nick Poninski and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and...
Show more...
Marketing
Education,
Business,
How To
Episodes (20/120)
Marketing Made Easy for HR Consultants
Why Most HR Consultants Make Business Way Harder Than It Needs To Be
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and...
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4 days ago
10 minutes

Marketing Made Easy for HR Consultants
The Boring Move That Actually Solves Your Biggest Problems
Most people think the answer to their problems is to work harder — post more, say yes more, push through. But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them better than last-minute effort. In this Sunday Session, I’m sharing a quick story on why “walking upstream” beats firefighting, how it shows up at work and at home, and a simple way to install one quiet system in each. So tune in, reflect, and ask yourse...
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1 week ago
4 minutes

Marketing Made Easy for HR Consultants
Is LinkedIn Sales Navigator Worth The Investment?
If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you. Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and when it quietly keeps you stuck in feast-and-famine mode. Because the truth is: Sales Navigator can be great — but only under the right conditions. And if you want consistent, predictable lead flow, there’s something even more important you need in place first...
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1 week ago
10 minutes

Marketing Made Easy for HR Consultants
How Scheduling Builds the Business (and Life) You Actually Want
Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen. The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does. In this Sunday Session, I’m sharing why scheduling is one of the simplest yet most powerful habits for creating progress — in your business and your life. You’ll hear how a classic Yale study proved that people who make concrete plans are nine times more likely to follow through, and ...
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2 weeks ago
7 minutes

Marketing Made Easy for HR Consultants
Funnels: How to Take Control of Your Lead Gen and Your Client Growth
If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you. I’m breaking down funnels in plain English: what they are, why they give you an on-demand pipeline, and how to build one that brings clients, sales, and profit when you decide—not when luck shows up. You’ll see how to replace hit-and-hope with a simple, repeatable system th...
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2 weeks ago
13 minutes

Marketing Made Easy for HR Consultants
Why Failure Might Be the Best Thing for You
Nobody likes failing. But what if failure wasn’t the end of the story? The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sharing how to see failure as tuition rather than punishment, with lessons from sales calls that didn’t convert, campaigns that flopped, and stories from Edison, Jordan, and Mel Robbins. So tune in, reflect, and give yourself permission to treat every failure as a st...
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3 weeks ago
4 minutes

Marketing Made Easy for HR Consultants
My Philosophy for Building a Successful HR Consultancy Business
I was recently asked if I only help HR consultants with LinkedIn and email marketing. And honestly — it shook me. Because I thought it was obvious what I’m about, what I believe, and what I actually do. Turns out… maybe it isn’t. So I’ve recorded this episode to set the record straight. To share my philosophy for building a successful HR consultancy. So if you’ve ever wondered what I stand for, why I say the things I do, or how my clients build predictable, profitable businesses — this is the...
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3 weeks ago
22 minutes

Marketing Made Easy for HR Consultants
The Poison We All Drink Without Realising
Most people think comparison is harmless — just a quick glance at how others are doing. But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence. In this Sunday Session, I’m sharing why comparison is poison, how it shows up for HR consultants, and the simple shift that frees you to focus on your own lane and your own growth. So tune in, reflect, and ask yourself: where are you comparing right now — and how can you turn t...
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4 weeks ago
4 minutes

Marketing Made Easy for HR Consultants
The Four Numbers That Show You EXACTLY Why You’re Not Hitting £70K+ Yet
Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working? In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appointments, Presentations, and Sales. Because if you’re not tracking these, you’re guessing. And guessing is the fastest way to stay stuck. Here’s what you’ll discover: The simple tracking system every consultant needs to spot what’s working (and what’s not)How one HR consultant...
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1 month ago
11 minutes

Marketing Made Easy for HR Consultants
Why “Busy” Isn’t the Same as Productive
Everyone says they’re busier than ever. But are we really? The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity, how the Pareto Principle exposes the myth of “more,” and why focus — not frantic activity — is what moves your HR consultancy forward. So tune in, reflect, and give yourself permission to stop being busy and start being focused. Want My Help to Build Your £7...
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1 month ago
5 minutes

Marketing Made Easy for HR Consultants
Live HR Consultant Website Review
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock. But is yours quietly pushing people away without you even realising it? In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset. Here’s what you’ll discover: The 3-second test every homepage must pass (or you lose the lead)Why too ...
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1 month ago
49 minutes

Marketing Made Easy for HR Consultants
The Hard Truth You Don’t Want to Hear
Most people secretly hope someone will come along and fix things for them. But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off. In this Sunday Session, I’m sharing why taking full responsibility is the real turning point — with insights from Mel Robbins and Dr Julie’s journey to becoming the UK’s most-followed psychologist. So tune in, reflect, and ask yourself the question: what’s stopping you? ...
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1 month ago
5 minutes

Marketing Made Easy for HR Consultants
Turn One Idea into 30+ Client-Winning Posts in 5 Minutes
If you’re an HR Consultant who knows you should be creating content… But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back — This episode is for you. I sat down with Ram from Riddlebox, creator of a brand-new AI tool called PulsePoint, to uncover how HR Consultants can: Share their expertise without writing a single promptTurn one idea into blogs, posts, polls, podcast or YouTube video scripts, and moreAnd finally stand out on LinkedIn with cont...
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1 month ago
21 minutes

Marketing Made Easy for HR Consultants
The Decision Keeping You Stuck
Most people think quitting means failure. But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy. In this Sunday Session, I’m sharing how the sunk cost fallacy tricks us into staying stuck — and how to spot it, stop it, and free yourself to make better decisions. So tune in, reflect, and give yourself permission to walk away from what’s no longer serving you. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab...
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1 month ago
10 minutes

Marketing Made Easy for HR Consultants
Should You Join BNI? The Final Word for HR Consultants
BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction? In this week's podcast episode, I’ll give you the clear, honest answer so you and finally decide if BNI is worth your time, money and energy. Here’s what you’ll discover: The surprising truth about what BNI actually is (and what it isn’t)The overlooked resource that BNI can drain which matters more than the membership feesWhy joining can quietly knock your con...
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1 month ago
23 minutes

Marketing Made Easy for HR Consultants
Naps: Why the Smartest People Take Them (and Why You Should Too)
Most people think naps are for toddlers or lazy afternoons. But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day. In this Sunday Session, I’m sharing why the smartest people in the world take naps — and why they might be just as useful for you. So switch off for a few minutes, tune in, and give yourself permission to rest. Want My Help to Build Your £70K+ HR Consultancy? 1️⃣ Grab a copy of my book – T...
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1 month ago
7 minutes

Marketing Made Easy for HR Consultants
She Was Stuck. Now She’s On Track for 7-Figures. Here’s What Changed.
If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business… Know that it’s absolutely possible. Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen without challenges. In this episode, Lorraine shares how she went from feeling stuck and second-guessing herself to building a consultancy that’s on track for 7-figures this year — and the practical steps you can take to start creating your own version of that success...
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2 months ago
28 minutes

Marketing Made Easy for HR Consultants
Sleep: The Secret Weapon for HR Consultants to Win Clients, Boost Sales, and Stay Focused
Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk. But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single day: sleep. In this Sunday Session, I’m sharing why sleep is the real secret weapon for HR consultants who want sharper focus, stronger performance, and more consistent energy. You’ll hear why a good night’s rest makes you more persuasive on sales calls, more ...
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2 months ago
6 minutes

Marketing Made Easy for HR Consultants
Feel Fitter, Think Clearer, and Perform Better in Your Consultancy
If you’ve ever wondered why you feel drained, foggy, or stuck in survival mode no matter how hard you push... This episode is for you. I sat down with Emma Jay, a wellbeing coach who specialises in helping busy professionals finally take control of their energy, health, and mindset — without crash diets, extreme routines, or unrealistic demands. In this conversation, you’ll discover practical, doable changes you can make right now to start feeling better, thinking clearer, and showing up stro...
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2 months ago
27 minutes

Marketing Made Easy for HR Consultants
What if the Stories You Tell Yourself Are the Reason You’re Stuck?
Most HR consultants think the reason they’re stuck is their marketing, their sales, or even their pricing. But more often than not, it’s none of those things. It’s the stories they’ve been telling themselves. Stories like, “I’m no good at marketing,” “ads are just gambling,” or “I need another qualification before I can charge more.” In this Sunday Session, I’ll share why those stories aren’t facts — and how to start challenging them so you can finally build the business you want. You’ll hear...
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2 months ago
10 minutes

Marketing Made Easy for HR Consultants
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR… They’re struggling because they’re building their business on random tactics instead of a simple, reliable system. In this episode, I break down why your consultancy might feel chaotic — one month busy, the next dead — and the core shift that makes growth calmer, clearer, and far more predictable. You’ll hear how I used to run my business on “hope + hustle,” why it kept me stuck in feast-and...