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Marketing Dilemmas
Cognism
106 episodes
5 days ago
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
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Marketing
Business,
Management
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All content for Marketing Dilemmas is the property of Cognism and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
Show more...
Marketing
Business,
Management
Episodes (20/106)
Marketing Dilemmas
The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, Finder
5 days ago
44 minutes 5 seconds

Marketing Dilemmas
The Post-Test Drop-Off Dilemma: Why Wins Fade with Estelle Marasigan, Website and Creative Services Lead at Cognism
2 weeks ago
40 minutes 5 seconds

Marketing Dilemmas
Beyond the ICP: Rethinking Reach in B2B Marketing with Deivis Rupslaukis
1 month ago
49 minutes 29 seconds

Marketing Dilemmas
When Performance Drops: A Marketer’s Playbook for Diagnosing Problems with Jonathan Bland, Co-founder of Omni Lab
1 month ago
49 minutes 47 seconds

Marketing Dilemmas
The differentiation dilemma: How do you really stand out? With Sarah Breathnach, VP of Marketing at Hunters
2 months ago
48 minutes 50 seconds

Marketing Dilemmas
The Comfort Trap Dilemma with Michael Maximoff
2 months ago
49 minutes 10 seconds

Marketing Dilemmas
The zero-click search dilemma, with Tom Mansell, VP of Organic Performance at Croud
2 months ago
49 minutes 25 seconds

Marketing Dilemmas
The new market penetration dilemma with Adina Apachitei, Global Director of Best Practices Programme
3 months ago
53 minutes 6 seconds

Marketing Dilemmas
The innovator’s dilemma: Risking a successful product to chase new heights with Maura Rivera, CMO at Qualified
3 months ago
48 minutes 45 seconds

Marketing Dilemmas
Marketing the marketing team with Florian Frese, Marketing Director at Wire
4 months ago
42 minutes 16 seconds

Marketing Dilemmas
Trapped by the Ideal Customer Profile with Ben Smith, Marketing Director at Reachdesk
4 months ago
48 minutes 38 seconds

Marketing Dilemmas
The Demand Gen Marketer’s Call to Product Marketing Arms with Tas Bober, Founder of The Scroll Lab
5 months ago
57 minutes 47 seconds

Marketing Dilemmas
The art of nurturing: When is a prospect really ready? With Steffen Hedebrandt, CMO at Dreamdata
5 months ago
50 minutes 35 seconds

Marketing Dilemmas
Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins
6 months ago
32 minutes 4 seconds

Marketing Dilemmas
How Cognism is scaling upmarket with Cognism’s VP of Paid Acquisition, Liam Collins
7 months ago
31 minutes 4 seconds

Marketing Dilemmas
Why big brands win, and how you can compete, with Dale Harrison
7 months ago
57 minutes 40 seconds

Marketing Dilemmas
Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints
8 months ago
42 minutes 19 seconds

Marketing Dilemmas
Optimising websites and implementing systematic website testing with Estelle Marasigan
8 months ago
38 minutes 47 seconds

Marketing Dilemmas
How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience
9 months ago
46 minutes 4 seconds

Marketing Dilemmas
When to localise or translate content in international organisations with Cognism’s Content Managers
9 months ago
32 minutes 24 seconds

Marketing Dilemmas
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.