In today’s episode, we’re talking to Dr. J.J Peterson, Head of StoryBrand, author of the book Marketing Made Simple and host of the podcast Marketing Made Simple about the importance of story telling in your marketing.
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen.