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Marketing Chemistry
Nathan Reiche
4 episodes
2 days ago
Marketing Chemistry is your go-to podcast to cut through the noise and stay ahead of the curve when it comes to marketing trends, tactics and AI. Each episode will interview entrepreneurs, marketers and thought-leaders who are passionate about marketing and have unique and actionable insights to share. The podcast is hosted by Nathan Reiche, CEO & Founder of Content Chemistry. Nathan has 20 years’ experience in marketing, both on the client-side and as an award-winning agency owner.
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Marketing
Business
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All content for Marketing Chemistry is the property of Nathan Reiche and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing Chemistry is your go-to podcast to cut through the noise and stay ahead of the curve when it comes to marketing trends, tactics and AI. Each episode will interview entrepreneurs, marketers and thought-leaders who are passionate about marketing and have unique and actionable insights to share. The podcast is hosted by Nathan Reiche, CEO & Founder of Content Chemistry. Nathan has 20 years’ experience in marketing, both on the client-side and as an award-winning agency owner.
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Marketing
Business
Episodes (4/4)
Marketing Chemistry
How to adopt AI in your business without the overwhelm

In this episode, Tim Morris, CEO and founder of Agensy, shares his insights on the evolving landscape of AI in business.

We discuss his entrepreneurial journey, the inception of Agensy, and the focus on developing AI agents tailored for various industries, particularly real estate.

Tim emphasises the importance of understanding the practical applications of AI, navigating the hype cycle, and adopting a methodical approach to implementation. He also provides valuable resources and recommendations for those looking to integrate AI into their business strategies.

Learn more about Agensy here: https://agensy.ai/

Connect with Tim on LinkedIn here: https://www.linkedin.com/in/tacmorris/


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2 months ago
50 minutes 50 seconds

Marketing Chemistry
How storytelling can transform your marketing

In today’s episode, we’re talking to Dr. J.J Peterson, Head of StoryBrand, author of the book Marketing Made Simple and host of the podcast Marketing Made Simple about the importance of story telling in your marketing. 

When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen.

Learn more about StoryBrand here.

Connect with Dr. J.J. on LinkedIn here.

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11 months ago
54 minutes 56 seconds

Marketing Chemistry
The State of Content Marketing & Outbound

In this episode, we have a conversation with Josh Garrison who is the VP of Content Marketing & Product Education @ Apollo. 


Apollo combines a buyer database of over 270M contacts and powerful sales engagement and automation tools in one, easy to use platform.


In today’s episode, we’ll be discussing:

  • Josh's new book Outbound Sales
  • How Josh and the team at Apollo have doubled-down on their content marketing with Netflix-style quality
  • The State of Content Marketing & Outbound
  • The impact of AI on outbound sales
  • Exciting new product updates for Apollo


Learn more about Apollo here

Connect with Josh on LinkedIn here

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1 year ago
52 minutes 9 seconds

Marketing Chemistry
Will AI kill SEO in 2024?

In our very first episode of Marketing Chemistry, we chat with Sam Oh, VP of Marketing @ Ahrefs.

Ahrefs is an all-in-one SEO toolset for growing organic search traffic and optimising websites and one of our favourite digital marketing tools!

In today’s episode, we discuss all things SEO including:

  • trends for 2024
  • the impact of AI on organic search traffic (including Google’s Search Generative Experience, ChatGPT, Bard and other AI tools) 
  • will AI tools like ChatGPT, Bard and others be the end of SEO?
  • should marketers continue to invest in SEO/content marketing and how will AI impact organic search as a channel this year


Connect with Sam Oh on LinkedIn

Learn more about Ahrefs

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1 year ago
47 minutes 57 seconds

Marketing Chemistry
Marketing Chemistry is your go-to podcast to cut through the noise and stay ahead of the curve when it comes to marketing trends, tactics and AI. Each episode will interview entrepreneurs, marketers and thought-leaders who are passionate about marketing and have unique and actionable insights to share. The podcast is hosted by Nathan Reiche, CEO & Founder of Content Chemistry. Nathan has 20 years’ experience in marketing, both on the client-side and as an award-winning agency owner.