Guest: Silvio Perez, Founder @ AdConversion
In this episode, I speak with Silvio Perez, founder of Ad Conversion, about the untapped potential of YouTube advertising for B2B companies. Silvio shares his expertise on how YouTube can open up the sales funnel for B2B SaaS companies, discussing the advantages it offers over traditional platforms like LinkedIn. We explore customer acquisition costs, revealing YouTube's competitive edge while also examining the challenges of targeting enterprise clients.
Silvio introduces practical strategies for effective audience targeting on YouTube, including a strategic targeting quadrant and creative tactics for crafting engaging ad scripts. He emphasizes the importance of testing various creative approaches to capture viewer attention. We also cover optimization strategies for managing YouTube ads, focusing on critical metrics to ensure success. Silvio offers valuable insights and resources for marketers eager to maximize their YouTube advertising efforts and drive scalable growth.
What’s in this conversation between Silvio and Mony?
0:03 Introduction to YouTube Advertising
1:06 Ideal B2B Companies for YouTube Ads
2:41 Customer Acquisition Costs Compared
3:29 Tracking YouTube Ad Results
8:34 The Gradual Impact of YouTube Ads
12:20 Targeting Strategies for YouTube Ads
16:57 Creating Effective YouTube Ad Creative
28:57 Ideal Length for Video Ads
39:29 Optimizing Your YouTube Ads Account
44:00 Closing Insights and Resources
References:
🔗 Silvio’s LinkedIn:
https://www.linkedin.com/in/silvio-perez/
🌐 Adconversion
https://www.adconversion.com/courses
Connect with Mony here.
I’m Mony Chhim, a freelance LinkedIn Ads specialist for B2B companies (45+ clients accelerated).
👉 If you’d like to work with me or have a question about LinkedIn Ads for your business, send me a message on LinkedIn.
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🎧 Edit, mix, and mastering by: Tchapter – Nicolas Lureau