6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies

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Marketing B2B avec Mony Chhim

8m-marketing.com

210 episodes

2 days ago

Dans ce podcast hebdomadaire, Mony interviewe des experts francophones du marketing B2B. Vous trouverez des idées innovantes, des conseils et des tactiques qui marchent aujourd’hui. Je suis Mony Chhim et je suis spécialiste LinkedIn Ads pour entreprises B2B (45+ clients accélérés). Connectez-vous à Mony ici : https://www.linkedin.com/in/monychhim/

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6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies

Marketing B2B avec Mony Chhim

45 minutes 44 seconds

5 months ago

6 advanced steps to optimize your landing page conversion rate - Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies

Guest: Eden Bidani, Founder of CAPE agency, messaging strategy and copywriting for tech companies

In this episode, I engage in a detailed discussion with Eden Bidani, founder of CAPE, a specialized messaging and copywriting agency for tech companies. We explore how her background in anthropology and sociology enhances empathy in marketing, especially relevant in the AI age. The conversation focuses on the five common mistakes in B2B landing page design, including the misconception that copy alone drives conversions and the need for a structured narrative flow. Eden highlights the importance of providing sufficient information to build trust, maintaining consistent messaging throughout the customer journey, and recognizing the complexities of B2B decision-making when crafting calls-to-action. We conclude with the significance of integrating landing pages within the wider website experience for a cohesive brand presence. Eden offers best practices and encourages a user-centric, experimental approach to marketing for improved conversion rates.

What’s in this conversation between Eden and Mony?

0:07 Introduction

2:51 Anthropology in Marketing

3:37 Common Mistakes in B2B Landing Pages

11:35 Building Trust Through Information

14:21 Length vs. Conciseness in Content

17:18 Messaging Consistency Across the Funnel

24:54 Avoiding Pushy Sales Tactics

32:33 The Role of CTAs on Homepages

36:41 Mistake Number Five: Disconnected Experiences

41:50 Should You Drive Traffic to the Homepage?

45:10 Closing Thoughts and Key Takeaways

References:

🔗 Eden’s LinkedIn:

https://www.linkedin.com/in/edenbidani/

🌐 Agency Website:

https://cape.agency/ ⚡ Connect with Mony here.

I’m Mony Chhim, a freelance LinkedIn Ads specialist for B2B companies (45+ clients accelerated).

👉 If you’d like to work with me or have a question about LinkedIn Ads for your business, send me a message on LinkedIn.

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🎧 Edit, mix, and mastering by: Tchapter – Nicolas Lureau

https://www.linkedin.com/in/audiomarketing/