Meta has rolled out an algorithm update that's changing everything about how Facebook and Instagram ads work.
In this episode, Maddi explains "Andromeda," Meta's new AI-powered ad retrieval engine that's flipping the script on targeting.
We discuss why your structured funnel campaigns might suddenly be underperforming and why your old targeting strategies are becoming obsolete.
You'll learn:
• What the Andromeda update actually is
• How creative now does the targeting instead of your audience selections
• Why traditional TOF/MOF/BOF campaign structures are being replaced
• The new two-campaign approach that's working with Andromeda
Whether you're noticing strange performance shifts in your Meta campaigns or want to stay ahead of the curve, this episode provides essential knowledge for navigating the biggest change to Meta advertising in years.
If you're looking for a deep dive into how to set up your campaigns and what's working now, Maddi breaks it down in our subscriber only episode.
Subscribe here and listen to the episode.
On today's episode of Margi Hour we answer Mel's question:
"Hey team. Love listening to your podcasts. Can I pop a request in? I notice so many marketing podcasts and communities are really focused on product based businesses and I understand all the strategies you talk about for this. However, businesses like mine - which is independent retail selling a multitude of brands - the advice and strategies don't always suit us. e.g. sending products to influencers etc for ugc content. Our mark ups are much less and with so many overheads it's difficult to adopt the strategies tried and tested. This explains why so many independent retailers are shutting up shop both in Aus and in NZ where I'm based. Would love some discussion on businesses like ours?! Mel x"
Want your question answered on the podcast? Send us a DM over on Instagram @marketing&margaritas_
Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a winning TikTok ad, we’ll cover the key concepts you need to build a strategy that actually converts.
Let us know your thoughts on TikTok ads and whether diving deeper on this topic would be of interest to you.
Ever wonder why your Instagram engagement feels flat—even when you're posting regularly?
In this episode, we're breaking down why the real secret to engagement isn’t in the likes—it’s in the DMs.
We'll explain how the algorithm really works, why Instagram is prioritising conversations, and how to turn casual followers into engaged fans through meaningful interactions.
This isn’t about chasing vanity metrics but rather outcomes that lead to conversions.
It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.
We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.
From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.
Let us know if you love this new segment. And look out for the next question box over on Instagram to have your question answered.
Follow us on Instagram
Today's Margi Hour question comes from _tsitsi__
"How can I stand out in a saturated market such as jewellery?"
Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/
Struggling to keep up with creative demand for your Meta ads?
In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients.
Discover why your biggest winners are already sitting in your ad account and the new update with Meta's ad algorithm.
This is just a taste of my complete Iteration Playbook - subscribe to get the full framework, including Maddi's systematic approach for creating 20+ variations from each winner, advanced strategies like comment reply overlays and other insights.
Stop starting from scratch and start systematically leveraging what's already working!
Instagram’s been busy, and in this episode, we’re breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform.
We’ll cover:
• How the Friend Map could change social sharing (and what it means for privacy)
• The new ‘Reposts’ tab that works just like TikTok
• Instagram’s new SEO upgrades and why they matter for discoverability
• 2x speed on Reels (finally!)
• The ‘Lately’ highlight and why it’s handy for creators
• And how the new Instagram Edits app makes content creation smoother than ever.
Stay ahead with the latest Instagram trends and updates.
We’re back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends’ feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and long-term growth.
On today’s Margi Hour, we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members.
Got a question you’d love answered on the podcast? Slide into our DMs over on Instagram: https://www.instagram.com/marketingandmargaritas_/
Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap.
From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking everything you need to know.
Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.
Is Meta’s Advantage+ really living up to its name—or just another push toward less control?
In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries.
From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy.
Want a FREE Meta Audit? Book a call with Madelene >> here
From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers.
Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/
Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts.
You'll discover:
• The exact process I use to identify what's working in your market (including my favourite spy tool)
• Why 56% of your ad success comes from creative (and the formats that consistently outperform)
• How to craft customer reviews that sell for you
• Smart strategies for testing ads even with a limited budget
Whether you're just getting started or looking to improve your existing ads, these actionable strategies will help you stop wasting money on ineffective ads and start creating campaigns that deliver real results.
Ready to transform your Meta ads performance? Listen now!
While marketers try to win over Gen Z and Millennials, there’s one group quietly driving massive purchasing decisions—Gen X. In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025.
From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it’s not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language.
Plus, we explore real-life examples of brands doing it well, messaging mistakes to avoid, and creative campaign angles that resonate with this high-spending, low-maintenance generation.
If you’ve been sleeping on Gen X, it’s time to wake up.
On today's Margi Hour we answered Sarah's question:
“Okay so I launched a new offer last month and literally NO ONE bought. I’m trying not to take it personally but also… kinda dying inside 😅. Do I try again? Change my offer? Any help would be appreciated!!"
Have a question you want answered on the podcast? DM us over at: https://www.instagram.com/marketingandmargaritas_/
Q2 is here — so what should you be focusing on right now to set up a strong second half of the year?
In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels.
We’ll cover what’s worth your time (and budget) and how to prep for mid-year campaigns.
Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour
In this episode of Marketing & Margaritas, we’re diving into the email platforms that are driving results for both ecommerce and service-based brands. We’ll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you’re looking to build customer loyalty, increase conversions, or automate your workflows, we’ll share our top picks and how we use them to maximise ROI. Plus, we’ll highlight the key features that make each platform stand out so you can choose the best fit for your business.
Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”?
In this episode, we’re breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you’ll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.
We’re talking:
The psychology behind each email
What to say and when
How to create urgency (without being pushy)
Real strategies to drive first-time purchases
If you’ve ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.
The journey doesn’t end when someone buys your digital product—it’s just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.
