It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.

We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.

From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.

Let us know if you love this new segment. And look out for the next question box over on Instagram to have your question answered.

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Today's Margi Hour question comes from _tsitsi__

"How can I stand out in a saturated market such as jewellery?"

Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to keep up with creative demand for your Meta ads?

In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients.

Discover why your biggest winners are already sitting in your ad account and the new update with Meta's ad algorithm.

This is just a taste of my complete Iteration Playbook - subscribe to get the full framework, including Maddi's systematic approach for creating 20+ variations from each winner, advanced strategies like comment reply overlays and other insights.

Stop starting from scratch and start systematically leveraging what's already working!

Instagram’s been busy, and in this episode, we’re breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform.

We’ll cover:
• How the Friend Map could change social sharing (and what it means for privacy)
• The new ‘Reposts’ tab that works just like TikTok
• Instagram’s new SEO upgrades and why they matter for discoverability
• 2x speed on Reels (finally!)
• The ‘Lately’ highlight and why it’s handy for creators
• And how the new Instagram Edits app makes content creation smoother than ever.

Stay ahead with the latest Instagram trends and updates.

We’re back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends’ feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and long-term growth.

On today’s Margi Hour, we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members.

Got a question you’d love answered on the podcast? Slide into our DMs over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap.

From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking everything you need to know.

Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.

Is Meta’s Advantage+ really living up to its name—or just another push toward less control?

In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries.

From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy.

Want a FREE Meta Audit? Book a call with Madelene >> here

From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers.

Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts.

You'll discover:

• The exact process I use to identify what's working in your market (including my favourite spy tool)

• Why 56% of your ad success comes from creative (and the formats that consistently outperform)

• How to craft customer reviews that sell for you

• Smart strategies for testing ads even with a limited budget

Whether you're just getting started or looking to improve your existing ads, these actionable strategies will help you stop wasting money on ineffective ads and start creating campaigns that deliver real results.

Ready to transform your Meta ads performance? Listen now!

While marketers try to win over Gen Z and Millennials, there’s one group quietly driving massive purchasing decisions—Gen X. In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025.

From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it’s not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language.

Plus, we explore real-life examples of brands doing it well, messaging mistakes to avoid, and creative campaign angles that resonate with this high-spending, low-maintenance generation.

If you’ve been sleeping on Gen X, it’s time to wake up.

On today's Margi Hour we answered Sarah's question:

“Okay so I launched a new offer last month and literally NO ONE bought. I’m trying not to take it personally but also… kinda dying inside 😅. Do I try again? Change my offer? Any help would be appreciated!!"

Have a question you want answered on the podcast? DM us over at: https://www.instagram.com/marketingandmargaritas_/

Q2 is here — so what should you be focusing on right now to set up a strong second half of the year?

In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels.

We’ll cover what’s worth your time (and budget) and how to prep for mid-year campaigns.

Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour

In this episode of Marketing & Margaritas, we’re diving into the email platforms that are driving results for both ecommerce and service-based brands. We’ll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you’re looking to build customer loyalty, increase conversions, or automate your workflows, we’ll share our top picks and how we use them to maximise ROI. Plus, we’ll highlight the key features that make each platform stand out so you can choose the best fit for your business.

Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”?

In this episode, we’re breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you’ll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.

We’re talking:

• The psychology behind each email

• What to say and when

• How to create urgency (without being pushy)

• Real strategies to drive first-time purchases

If you’ve ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.

The journey doesn’t end when someone buys your digital product—it’s just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.

Today on Margi Hour we answered Libby's question:

Hey girls, I have been a listener for a year now and you have the most useful tips so thank you 💛

I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre-Launch timeline and content qty. Firstly what is the best timeframe for pre launch (1 month/ 6 weeks?) and secondly how much content should I post over that time? Should I be storying everyday of pre launch & posting to IG 3 times a week or more/less?

Say the professional photographs from my shoot abroad are ready a month before launch, should I start posting them straight away and build hype or should I just do sneak peaks, BTS and educational content and save the good 'model photographs' for once I've launched? Apart from friends and family I'll be building my audience from scratch! Thank you so much for your help, Libby x

Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_

Hey Margi fam! You all loved when I recommended Poppy AI on the show—thank you to everyone who grabbed it through my link! I know you’re going to love it.

If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value.

Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and now friend!) Naz to break it all down. In this episode, we chat about how you can use AI in your business, the marketing strategies that turned Poppy from broke to booming, and Naz’s journey as a founder.

Got questions for Naz? Connect with him on Instagram: https://www.instagram.com/nazdumanskyy/

I’ve also linked where you can grab Poppy AI—use code MADE for $25 off!

https://start.getpoppy.ai/madelene

Thanks for all your support, Margi fam—it means the world.

Maddi xx

Slashing prices isn’t the only way to boost sales—in fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts.

From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, we’re breaking down creative ways to make your customers say yes without devaluing your products.

Whether you're running an ecommerce store or a service-based business, these offer-building techniques will help you sell more while keeping your brand strong.

In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tick—the pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to help you figure out which channel is right for you.

For paid social assistance follow/contact: https://www.instagram.com/made_creativeco/

For Instagram assistance follow/contact:

https://www.instagram.com/ruby.consultants/